The Company

	Press Releases for 2008

April  |  March

eBay Census Data Crowns Belle River, Ontario the "eBaying-est" Community in Canada - March 27, 2008

TORONTO, ON, March 27, 2008 - The results* are in! Canadians bought and sold tens of millions of items on eBay this past year. So exactly who is responsible for all this activity and what are they buying and selling? eBay Canada's first-ever Community Counts census data describes the "eBaying-est" Canada lay of the land.

As a country, Canadians are no stranger to cold weather. To brave the elements, we spent more than $45,000 a day on eBay buying outerwear such as coats and jackets. We also fed our national hockey obsession, collectively buying and selling more than $7 million dollars worth of NHL rookie cards on eBay last year! Canadians also turned to eBay for indoor fun, spending more than $500,000 on Webkinz and more than $600,000 on Barbie Dolls in 2007. We also demonstrated an insatiable appetite for shoes and accessories, spending more than $30,000 a day on women's shoes and more than $29,000 a day on handbags!

For the first time ever, eBay Canada has ranked Canadian online trading activity for an entire year, and it's clear that smaller communities count big time when it comes to eBay economics. On a provincial level, the top three provinces of eBay activity in order were Ontario, British Columbia and Quebec. Still, who would have guessed that Albertans bought more than $200,000 worth of Hot Wheels cars and trucks, while Quebeckers spent more than $28,000 on navel rings? Or that Ontarians bought more than $328,000 worth of freshwater fishing tackle and vintage lures and Nova Scotians spent more than $333,000 on watches?

This data is part of eBay Canada's Community Counts initiative, designed to help understand online buying and selling behaviour among Canadians. By analyzing eBay activity within individual Canadian postal codes, eBay Canada has identified their top online buying and selling communities based on the number of individual users who have bought or sold on eBay over the past year.

Want to see where your community ranks? Information for the top 5,000 Canadian postal codes and other interesting provincial eBay stats can be found at www.ebaycommunitycounts.ca.

And the Winner Is...

Belle River, Ontario (N0R 1A0) has been crowned Canada's most active eBay community, boasting a total of 1,294 individual buyers and active sellers (people who have completed a transaction during 2007). Just what are the citizens of Belle River buying and selling? The top buying category for Belle River was identified as 'car and truck parts,' with 'NHL hockey cards' leading the community's top selling category

"We typically think of big cities like Toronto, Montreal and Vancouver as being the e-commerce hubs of Canada," says Andrew Sloss, country manager, eBay Canada. "In fact, small towns and communities like Belle River are doing big business on eBay, proving that you don't have to live in a major urban centre to be a significant part of Canada's e-commerce engine."

But Belle River eBayers aren't only buying car and truck parts and selling NHL hockey cards. They're also looking to eBay for serious entertainment, spending over $23,000 on sporting equipment, more than $16,000 on event tickets, and over $6,000 on iPods and MP3 players. Residents also sold more than $3,000 worth of LEGOs and over $2,000 worth of scenic postcards on eBay.

The ten Canadian communities most actively trading on eBay are: (Based on the number of buyers and sellers within specific postal code boundaries)

Canada's Top 10 eBay Communities - Do You Live In One?

eBay Communities From Coast to Coast - Who's Tops in Your Province?

For more information about eBay Canada's Community Counts initiative:

• Data for the top 5,000 Canadian postal codes can be found at www.ebaycommunitycounts.ca
• Additional eBay Canada Community Counts data will also be released in the coming weeks.
• For more information about buying and selling on eBay, please visit www.ebay.ca

* Results based on 2007 data analysis beginning January 1, 2007, ending December 31, 2007.
** Based on the number of category transactions in 2007.

About eBay Canada

eBay is the World's Online Marketplace™ with more than 248 million registered users worldwide. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. eBay enables trade on a local, national, and international basis with customized sites in 38 markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community. In Canada, eBay was visited by more than 11 million Canadians in January 2008. (comScore Media Metrix, January, 2008).

For media inquiries, please contact:

Laura Butcher / Olivia Yu
Environics Communications
416-969-2766 / 416-969-2718
lbutcher@environicspr.com / oyu@environicspr.com