When you're putting together your listing you need to consider your pricing strategy. There are a few to choose from.
In Online Auction, any bid at or above your starting price wins the auction. If you need to sell your car fast, then this might be the format for you. Lower starting prices attract more buyers and generally result in a higher final price.
You can add a Reserve Price to your Auction, which lets you set a minimum price that you are willing to accept. You are not obligated to sell until the reserve price is met. If you have a late model or higher priced car, you might want to choose this option. If you choose this format, you can lower your reserve or remove your reserve price during the auction to sell your car quickly.
You can also add a Buy It Now price along with your auction that allows you to specify a fixed sale price for your car. This option will disappear after the first eligible bid is placed.
Another choice is the Fixed Price format. This means you set the price you want and forgo the auction format. Buyers simply purchase your car with one click.
Consider adding a Best Offer option to your Fixed Price listing. Buyers make an offer that you can accept, reject or counteroffer. Each Best Offer is binding, just like a bid, and is good for 48 hours.
Also, you can choose to sell your car in Canadian or U.S. dollars. Generally, most sellers choose Canadian dollars if they're selling within Canada and U.S. dollars if selling to both marketplaces. If you list on eBay.ca, your listing automatically appears to U.S. buyers unless you choose to restrict this.
This is where you tell buyers everything they need to know about your car. Be completely honest, thorough and clear.
There are a few things to remember. Inserting your listing into the right make/model category is essential to help buyers find it. Many buyers browse by category, so it's important to choose the right one. Also, write a good title including all the keywords that a buyer might type into a search.
Use the Selling Your Car complete checklist to make sure you include all the relevant info.
The description will automatically ask for the following info:
- Mileage on vehicle
- Exterior Colour
- Number of Cylinders
- Transmission Condition
- Warranty and Title
The following info is optional, but very important to buyers:
- Sub model
- VIN number
- Options and option packages
- Interior and comfort features
- Notable vehicle additions or modifications
- Ownership history
- Any superficial or structural damage
- Recent service history (if available)
- Any other info you think would be helpful to encourage a buyer
Here's your chance to clearly describe your terms. It's important for the buyer to understand and agree to your terms of sale, so spell it out for them.
Setting Your Price - If you haven't already, check on Completed Items to see what similar cars have sold for. Determine your starting price and whether you want to set a reserve. Be realistic.
Lower starting prices attract more buyers and generally result in a higher final price.
You can also choose to set a reserve price to make sure you get your minimum acceptable price. There is a small fee for adding a reserve price to your auction, but this fee is fully refundable if your item sells.
You can also use a Best Offer option to encourage buyers to make offers on your car. Then you decide whether to accept, decline or counteroffer.
Payment - How do you want to be paid? The more payment options you offer, the more potential buyers you can reach. Do you want a deposit first? When are payments due? If you accept returns, say so in your listing. You should also provide sales tax information where applicable.
Shipping - Which countries will you ship to? Make sure it's clear who has to pay for the shipping costs. Your buyer will be responsible for vehicle shipping or pickup.
Warranties and Inspection - If your car is still protected by any warranties, it should be listed in the description. Make it clear if you've had the car inspected or if you'll let the buyer have the car inspected at their own time and expense, prior to close of sale.