When you list items on eBay, you can include certain kinds of links in your item description to help promote or sell your item. However, there are some kinds of links we don't allow. For example, you can't link to personal or business websites from your listing.
A link is any text or image (such as photos, logos, or icons) that takes a user outside of eBay. It does not have to be clickable. A link can be a web address, such as "www.mysite.com", or text, such as "please put a 'www' and a '.com' around my user ID."
Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.
What are the guidelines?
Allowed
You can include these types of links in your eBay Store's home or custom pages:
Links to eBay Store pages of other members (with their permission) on your Store's home page (up to 10 links) and on your Store's custom pages (unlimited links)
Links to your Add to My Favorite Sellers and Stores page
Restricted
Links to web pages outside of eBay that provide information about your Store or service, as long as you're not promoting items being sold outside of eBay
Not allowed
Linking from an eBay Store to websites that offer to trade, sell, or purchase goods or services
Including additional contact information or tools on your Store's home page or in any header area of your Store
Sellers with Store names or logos that include ".com", ".net", ".org", ".edu" or any variations like "_com" or "-com" can't include their Store's name or logo in the title or description of an eBay listing or eBay Store home page (other than automatic insertions by eBay like in the seller info area)
Sellers with Store names or logos that include ".com", ".net", ".org", ".edu" or any variations like "_com" or "-com" can't turn on the Store's custom listing header
With the exception of sellers who chose their Store name before our policy changed (on July 1, 2004), sellers can't use a web address as an eBay Store name
Anchor Store logos that are used on the Stores home page have to include the official Store name, and the name can't include any of the variations of ".com" or other extensions like .net or .org
Store logos and Anchor Store logos can't include phone numbers, email addresses, or other contact information
Store logos and Anchor Store logos can't flash, move, or be animated
Automatically redirected links aren't allowed; Sellers can't link to other eBay items or pages through a redirect on their own site
Restricted
You can add links to your About Me page, as long as you don't use language that promotes non-eBay websites or items being sold outside of eBay.
Restricted
You can include one link in your listing to a page that gives additional information about your item. However, the page that you are linking to must include additional information about the specific item in your listing. You can't just link to a generic page on a manufacturer's website (such as the home page).
Note: Any relevant information about the item needs to be included as text in the item description. Putting information in a photo or image is against this policy.
Restricted
You can include a link that opens an email client or an online form so bidders and buyers can ask questions about your listing, as long as you don't include links from the online form.
Restricted
You can include a single link to a page that gives additional detail about the terms and conditions of the sale. However, the page you link to can't include links to web pages outside of eBay, and the information on that linked page can't contradict the information in your listing.
Note: Remember that the most important parts of your terms and conditions have to be included in your listing, including shipping and handling information, types of payments you accept, terms of payment, and applicable taxes.
Allowed
Links to photos of your item
Links to a page in which information relating to your eBay or Half.com items is grouped in a picture gallery or similar format
Note: If you link to a page with additional photos on it, the purpose of the page must clearly be to provide potential buyers with images of the item for sale. While the photo page can contain discrete links to other pages that sell items outside of eBay, that can't be the primary purpose of the page.
Restricted
You can mention or link to UnWired Buyer, which is a member of eBay's Developer and Affiliate programs, because their service doesn't encourage sniping.
You can include a live chat link in your About Me page or custom Stores pages, but not in your Store home page.
Not allowed
Your listings and other eBay pages can't include:
Links to websites or pages that solicit eBay user IDs, passwords, or email addresses from members.
Links to websites or pages that encourage buyers to place their bids outside of eBay. For example, you can't mention "auction sniping" websites, because you have to use your eBay user ID and password.
Links or other connections to live chat systems. You may include your chat user names in an item description, but not a link to chat.
Links or solicitations to subscribe to non-eBay newsletters or mailing lists.
Links to websites or pages offering items that are not allowed on eBay
Links to web pages that offer to trade, sell, or buy goods or services outside of eBay, including other auction-style websites.
Links to websites or pages that show material that is inappropriate for general audiences.
Not allowed
If you use logos for any of the permitted links, they must:
Be 88 x 33 pixels or smaller in size
Not flash or move, with the exception of links to your eBay or Half.com listings
Not represent, brand, or advertise a website outside of eBay, except in listings offering a domain name for sale
Restricted
You can include a video in your listings as long as it can be played back within the listing. But you're not allowed to link from your description to a video on another website.
When you include a video in your listing, the content and format must follow these guidelines:
You must be the owner of the underlying rights, including intellectual property rights, or be authorized to distribute it by the owners of such rights.
If you don't see your video hosting site above, you're not allowed to include the video in your listing.
Not allowed
You can't use the video to violate any eBay policy. For example:
You can't use your video to ask members to pay using unsafe payment methods like Western Union. For more information, see our accepted payments policy.
You can't include links in the video.
You can't include adult content in the video.
The video can't include software that harms or interferes with a member's computer, uses it for malicious or unauthorized purposes, or violates a member's privacy. For example, the video can't include a virus or spyware.
Links allow sellers to provide more detailed information about their items, and help buyers make more informed decisions. However, not all links are helpful or safe, and some links could give sellers an unfair advantage. This policy helps make sure that listings don't include inappropriate or unsafe links and helps keep the site fair for sellers.
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