Search and browse manipulation Members are not permitted to engage in any activity for the purpose of inappropriately gaining attention or diverting members to a listing. This includes any activity that harms the shopping experience by making it difficult for buyers to find the items they are looking for. Ultimately, it is the seller's responsibility to ensure that each listing accurately reflects the item being sold, while not using any unfair methods to divert members to their listing. This includes, but is not limited to, a listing's title, subtitle, item specifics, description, pictures, links, and meta tags. Activities that are not permitted include: Creating a listing title or subtitle that does not accurately describe the item for sale, or that includes information that could mislead buyers as to what is actually for sale. Listing an item in a category that is not representative of the item being sold, or listing an item outside of a required category. Listing an item with product details from our catalog, but then describing a different item in the description. For example, sellers can't use an IBSN to identify a paperback book, but mention in the description that it's an audio book with the same title but different ISBN. Including any information that does not describe or is not directly relevant to the item being sold or is intended to misrepresent the terms of sale. Using brand, product, or celebrity names inappropriately throughout a listing, such as comparing an item to another brand named item’s style or calling out an indirect relationship between the item being sold and a celebrity. See Additional Information for exceptions. Including information in the item description that contradicts any of the options selected through the Sell Your Item page. (For example, stating actual shipping cost in the item description after selecting free shipping when you list your item.) Any other activity that eBay deems as inappropriately diverting members to a listing or harming the finding experience for buyers.
Violations of this policy may result in a range of actions, including: Limits on account privileges Forfeit of eBay fees on cancelled listings Loss of PowerSeller status
Exceptions related to the use of brand names Members are permitted to indicate the compatibility of an accessory to various specific brand name items and/or models, as long as words such as "compatible with," "for," or "fits" precede those brand name or model references.
Why does eBay have this policy? Activities that make it difficult for buyers to find the items they are looking for result in a poor shopping and finding experience for buyers. Keyword spamming also results in an unlevel playing field for sellers who do not keyword spam and may receive fewer potential buyers. |  |
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