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Discounting Store items with a Sale event

Sales are a great way to promote items in your Store. You can create sales that are seasonal, for specific holidays, for specific categories, or just to clear out inventory.

Determining discounts

Fixed price listings can be discounted by a percentage amount or discounted by a specific monetary amount. For example, an item that you normally sell for $10 can be discounted by 20% or, alternatively, $2. This means the item is on sale for $8 in both cases.

Discounts can't be applied to auction-style listings.

You can increase the offer by adding free shipping to the listings you are discounting.

If you add free shipping to your discount, it applies to the first domestic shipping service you selected when you listed your item. The free shipping discount doesn't apply to any additional services that you selected.

Note: All items can be discounted by 5% to 75% (up to 60% in the US). The sale price of your item appears as a Buy It Now price anywhere on the site your listings typically appear. Price sales also show up for buyers with a special look (strikethrough pricing and the calculated discount based on the ordinary price you supply for your item) in the following areas:

  • Listings

  • Search results within a Store

  • Items I'm Watching section of My eBay

  • Watched Item Reminder email

  • Seller email marketing

Buyers see that your listings have a free shipping sale in these areas:

  • Listings

  • Items I'm Watching section of My eBay

  • Watched Item Reminder email

Creating and managing sales

You can create and view draft, scheduled, active, and ended sales within the Promotions Manager dashboard. Sales can be scheduled for a later date or copied and re-run once they're over.

To create sales in Promotions Manager:
  1. Go to My eBay > Selling Manager > Marketing tools > Marketing Manager or go directly to www.ebay.ca/sh/mkt/promotionmanager/dashboard .

  2. Select Promotions on the left side of the page.

  3. Select Create a promotion.

  4. Choose Sale event + markdown.

  5. Once you create a sale, you can see it on your Promotions Manager dashboard.

To edit a sale in Promotions Manager:
  1. Go to My eBay > Selling Manager > Marketing tools > Marketing Manager or go directly to www.ebay.ca/sh/mkt/promotionmanager/dashboard .

  2. Select Promotions on the left side of the page.

  3. Choose Edit from the Action drop-down menu for the corresponding sale.

Once a sale is active, you won't be able to change the discount or add new items. You can edit the Sale event name, Sale event description, change the end date, or select a new image directing on the Review and launch page. To remove items, select the Edit link in the Discount type and items section and use the check box on the left to select which items you want to remove.

Viewing and understanding your item markdown report:

  1. Go to My eBay > Selling Manager > Marketing tools > Marketing Manager or go directly to www.ebay.ca/sh/mkt/promotionmanager/dashboard .

  2. Select Promotions on the left side of the page.

  3. Choose Report from the Action drop-down menu for the corresponding sale, or select Active in the Status column.

  4. The Report gives you a count of the items you selected for your sale and shows the status of each item. Select the blue info icon by the item count to see a description of each status.

Promoting your sales

Promote your sale by sending an email to announce your discounted listings to your Store newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.

Creating and editing promotional email s for Markdowns

When you create your sale, check the Newsletter box on the Review and launch page. Your first mailing list is selected automatically.

Note:

  • A one-time email is sent to your default mailing list on the same date and time as the scheduled sale

  • The email is only sent for sales created on the site where your Store is registered.

  • The Edit your email link lets you edit the subject and message fields of your emails.

  • You can edit your promotional emails as long as the sale hasn't started.

  • If you don't want to send an email to promote your sale, do not check the box for the Newsletter.

Things to keep in mind:

  • Once the sale has begun, you will not be able to check or uncheck the Newsletter check box.

  • If you don't have any mailing lists, the Newsletter will not be sent. Find out more about setting up your mailing lists.

Markdown rules

  • Increasing the item price for an item removes the item from a sale. You may choose to block price increases on the Review your sale event page.

  • Most sales are processed within two hours of their start or end time.

  • Items can be discounted from 5% to 75% (up to 60% in the US).

  • There are minimum and maximum durations for sales. A Markdown sale must be at least 1 day and no more than 45 days long.

  • You cannot end a sale within 24 hours of the start time.

  • The minimum duration between sales is 1 day.

  • Listings cannot be double-discounted. If you add a listing to a second sale while it is already discounted, it will be "Skipped" by the second sale.

  • Sales can be scheduled in advance.

You can't add a free shipping sale if your listing includes one or more of the following:

  • Freight shipping

  • Local pickup only

Limits to Markdown sales

Markdown sales are limited in these ways:

  • The number of listings you can add to a single Markdown sale is 500 if you are listing individually, or 10,000 if you are using category-based rules.

  • A listing can only be in one active sale at a time, but a listing can exist in multiple scheduled and inactive sales.

  • There should be at least 1 day between sales for a particular listing.

  • An item must have been listed, with no price change, for at least 7 days before it can be included in a Markdown sale.

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