Instead of creating a number of separate listings for a product that has a choice of options, you can create a single multi-quantity fixed price listing that includes all the variations you offer. For example, a T-shirt might come in multiple colors and sizes. Buyers can select which variation they want to purchase from the single listing.
By listing only once for all variations, you benefit by:
Saving time – You list only once instead of multiple times.
Saving money – You'll pay fewer insertion fees, and get special pricing for pictures with variations.
Gaining more visibility – As buyers start purchasing from your listings with variations, the listings can appear higher in Best Match search results.
At this time, you can create listings with variations in:
Clothing, Shoes & Accessories
Health & Beauty
Home & Garden (most sub-categories)
Jewelry & Watches
You can use our category look-up tool (on ebay.com) to find out if listings with variations are available in your category.
Note: Currently, the Best Offer and Lots options are not available when listing items with variations.
Select the category or categories for your new listing. If variations are supported for those categories, you’ll be prompted to choose whether you want to create a listing with variations. Select Yes and click the Continue button to complete the following steps in the List Your Variations tool.
Make sure you meet the requirements to create a listing with variations.
The variation details
The optional custom label or SKU
To see how your pictures will appear to buyers, look at the What buyers see section on the right side of the page.
To see how your pictures and variations appear in the listing, click the Preview your listing link.
To view and manage your listings with variations, go to the Sell section of My eBay, and then click the Active link.
The Active section shows your current listings and links to your listings with variations. Click the Go to variations button to view your listings with variations.
When viewing the listings, click the Show Variations button to expand the listings to show all variations.
If your variations have a range of prices, the price column shows the lowest available item price until you click the Show Variations button to expand the listing. When the listing expands to show all item variations, you'll see the individual prices for each variation.
The expanded also shows:
Variation details in the item column
The number of buyers watching the item
The price of the individual variation
The time left for the listing
A drop-down menu with common actions such as Sell Similar and Revise.
Items are sorted from the unexpanded view only. If you sort by price, the lowest available item price is used for items with variations.
If an item needs to be restocked:
You'll see an "out of stock" note in the item listing and an information flag.
The drop-down menu shows the restock option, and directs you to the Revise your item page.
You can also view your scheduled, sold, and unsold listings with variations in My eBay.
You can revise a listing by selecting Revise from the listing's drop-down menu in My eBay or by clicking the Revise your item link in your listing.
If you change the category, you might wipe out all variations in the listing and will need to re-create them.
If you decide to change categories, you'll see a page of eligible categories to choose from. Select a category and click the Continue button.
If you select the Change Variations button you'll be directed to the Enter quantity and price page. If you add or delete any variation detail, you'll lose all variations and will need to re-create them.
If you select the Change Pictures button you'll be directed to the Add pictures page. If you change any variation picture, you'll need to upload all your pictures again.
If you have not sold any of the variations in your listing, you can revise, add, or delete any of the item's information. If you have sold one or more of the variations, you can add additional variation details, but you can only revise the price, quantity, or pictures.
Consider using a time frame of Good 'Til Cancelled for your listings with variations, and keep them listed as long as possible. Popular listings can appear higher in search results, so you'll reach more buyers.
When you sell an item, we'll automatically deduct the quantity from your quantity and price list for that variation.
If you sell out of one item, it will show in your listing as "out of stock" until you replenish it.
Use the Quantity and Price page to track your inventory. Check to make sure you don't sell out of all your variations. If you sell all the variations of the item, the listing will automatically end and you'll need to relist the item to sell more. In addition, you can lose the search visibility benefits that you earned from the previous listing.
Have a question? We can help.
Get help from other eBay members. Visit the Answer Centre to post a question.
Listing a product with variations in Selling Manager Pro
Listing in two categories