Fees vary depending on the upgrade, the selling format that you choose, and which eBay site you list on. For example, the Listing Designer fee for eBay Motors listings is higher. To see how much each upgrade costs, see eBay listing fees.

Most listing upgrades are flat fees, so it's good to compare the fee to the value of your item. For example, you might promote your item differently if you list a modern edition of the book "The Wizard of Oz" for $15.00, than if you list a first edition in excellent condition for $1500.

You need to qualify for some upgrades. For example, only Top-rated sellers on eBay.com can use the Featured First upgrade.

As with listing fees, optional feature fees are charged at the time of listing and are nonrefundable.

Note: Fees for eBay Stores, including listing upgrades, have a different fee structure. While Store inventory listing upgrade features always appear in your Store view, these features only appear in regular eBay search and browse results in specific instances.

Pro Pack: ProPack saves you money while making your listing stand out. Pro Pack combines Bold, Border, Highlight, Featured First, and Featured Plus! and with this combination, you pay less compared to buying each upgrade individually.

Notes: Pro Pack is available only in the eBay Motors Vehicles category, and only to Top-rated sellers on eBay.com in the Parts & Accessories category.

Featured Plus is only available in Vehicles and Parts & Accessories categories.

To specify these upgrades you'll need to list your item in the eBay Motors Sell Your Item form.

Value Pack: Value Pack gives you essential listing upgrades including Gallery Plus, Subtitle, and Listing Designer, for less than if you paid for each individually.

10-day listing: Select the longest listing duration available.

Scheduling your listings: Starting your listing at a specific time can be more convenient for you and it can expose your listing to more buyers. For example, you can schedule your listing to run during the weekend, when more people have time to shop on eBay.

Featured First: Available only to Top-rated sellers on eBay.com. Your items can appear in the special Featured section of search results. Featured First includes Gallery Plus, which displays a larger picture (140 pixels rather than the standard 96 pixels) that opens when you place your pointer over the picture in search results.

AdCommerce: Your listing appears to buyers in the Sponsored Links section. AdCommerce is a pay-per-click advertising program that enables sellers to purchase keyword or category-based ads on search results pages.

Global Buying Hub: Attract more buyers from other countries by showing your item in search results on other eBay sites.

Listing in two categories: Reach more shoppers and generate more interest in your item by listing in two appropriate categories.

Bolding: Emphasize your listing in search results by using bold text to emphasize your message.

Gallery picture: Show buyers a photo of your item when they search and browse.

Gallery upgrades: Attract buyers with a larger version of your listing picture in search results with Gallery Plus.

Subtitle: Add more descriptive and enticing item information below the main title. This creates more interest and emphasizes your listing in search results. 

Listing Designer: Enhance your listing with attractive themes.

Add pictures to your listing: Add up to 12 pictures. Your first picture is free.

Picture Pack: Add extra pictures, zoom, and supersize pictures to your listing at a discounted fee.