If your buyer doesn't pay, you cancel the transaction, or you end your listing early, you can offer an item for sale again by relisting it. If the item sells the second time you list it, you could qualify for an insertion fee credit.
While you're relisting, consider enhancing your listing with additional pictures, editing your title and description, changing or adding categories, and including more product details.
Note: Changing the details listed above can affect your search standing. Changing the item condition and category can also affect your recent sales volume for fixed price listings.
Relisting an item
If your item didn't sell the first time, you might want to come up with a different title, lower the starting price, or add a more detailed item description.
To relist an item:
Click My eBay at the top of most eBay pages. You may need to sign in.
Find what you want to relist by clicking the Sold or Unsold link on the left side of the page, depending on whether or not your item sold.
Select Relist from the More actions drop-down menu to the right of the listing.
Important: When you relist or change a listing title, your listing might not be searchable in a keyword or category search until several hours after you've changed it. Learn more about finding the item you listed for sale.
Getting credited for the insertion fee
We automatically issue an insertion fee credit to your account if your relisting qualifies—you don't have to request it. If your relisted item sells, the credit is posted to your seller account as long as your listing meets the following requirements:
Only the first relisting of an item is eligible. Subsequent relistings of the same item don't qualify.
Both the original listing and the relisting must be in auction-style format. Fixed price, Classified Ad, and Real Estate listing formats aren't eligible for relisting credits.
Both the original listing and the relisting must be for a single quantity, and not multiple items.
You must relist the item within 90 days of the closing date of the original listing.
You must use the Relist feature in My eBay to receive the insertion fee credit. If you copy and paste the content of the original listing into a new listing, you won't receive a credit.
The starting price for the relisted item can't be greater than that of the original listing.
The relisted item must not have a reserve price if the original listing didn't have one. If the original listing had a reserve price, the relisted item's reserve price can't be greater than that of the original listing.
The relisted item must end with a winning buyer. If the item doesn't sell the second time, the insertion fee is not refunded.
Note: Only the insertion fee is credited. Listing upgrades are not credited. If your relisted item sells, you'll be charged a final value fee. If you originally listed the item during a promotion and your original insertion fee was lower than the insertion fee for your relisted item, you'll be credited for the lower of the 2 fees if your item sells the second time.
Enhancing your listing
Here are some ideas to help you boost your sales:
Lower your starting price
Lowering your starting price may attract more buyers.
Improve your title and description
Use words in your title that specifically describe your item (like "Chinese Ming Vase" rather than "flower vase").
Avoid words and characters that buyers won't search for (like "L@@k").
Add product details
Including product details makes it easier to list your item and for buyers to find it. If your item's category is associated with a product in our catalog, we may show you a product from our catalogue and ask you to confirm that it's the same as your item. You may be offered product details from our catalogue and a stock photo for your listing.
Product details may also be available as you're relisting products in bulk. We'll walk you through adding product details to one item at a time.
Communicating with buyers
Answering buyers' questions and wrapping up your transactions will go a long way toward gaining satisfaction as a seller, getting great buyer Feedback, and generating future sales. Learn more about communicating with your trading partner.