Selling with improved results
Knowing the ins and outs about selling items on eBay helps make transactions go smoothly, and it delivers a great shopping experience for everyone. There are plenty of ways to attract buyers to your listings. Before you get on a roll, here are some things you should know and some things to avoid.
Creating better listings
Here are some tips on how to create better titles and descriptions and how to establish pricing.
Did you know the default search feature scans only listing titles? That's why it's really important to put the best information in the title. Here are a few tips:
Include your item’s manufacturer, brand name, or designer, but be sure that any reference to these names complies with eBay policies. For instance, we don't allow keyword spamming, which is inappropriately using brand names or other words for the purpose of attracting buyers to a listing.
Describe your item in 55 characters (counting both letters and spaces) or less.
Anticipate—and answer—a buyer's questions. Keep these things in mind:
Details, details, details. Tell buyers:
Include several pictures, showing fine details and the condition of your product.
For pricey items, buyers expect more information such as:
For more tips, see writing a great description.
The right price entices people to shop and makes buyers feel confident about their purchase. So keep these things in mind:
Knowing the rules
Before listing your items, take a few minutes to learn about eBay rules and policies. Knowing what you can and can't do on eBay can pay off in the long run. So be sure to follow these important guidelines:
Things to do
Things not to do
Doing the legwork
Sellers are responsible for making sure their items are authentic. Keep in mind that we're unable to authenticate your items so you have to be able to stand behind your products and all the information you provide in your listings, including pictures.
Before you sell
Do your research online, especially for pricey collectables or designer items. Find out things like:
Where the item is sold (on the web, in stores, and so on)
What the product really looks like
Check out the discussion boards where you can find out more about an item, ask questions, and get answers from other knowledgeable eBay users.
Where did my listing go?
For a safer and enjoyable shopping experience, we take careful consideration in reviewing listings, and when a listing doesn’t meet the guidelines above or if we feel the listing could result in a bad buying experience, we will remove the listing.
Any action by eBay depends on a number of factors, including item descriptions, Feedback, previous item removals, selling history, current selling activity, and overall site activity. So be sure that your listings comply with eBay policies and follow the selling tips above.
Is relisting an option?
You should not relist an item removed by eBay. If you relist these item(s), these item(s) will be removed and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account. Not relisting these item(s) helps protect you as a seller from receiving negative DSRs and also prevents eBay buyers from potential bad shopping experiences.