Getting started with eBay Stores
eBay Stores help sellers maximize their business on eBay and the Internet. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay Store with a unique web address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.
Is an eBay Store right for you?
Consider your overall experience with eBay, listing volume, and selling goals. Find out about how you can use eBay Stores to grow your business. Use the Fee Illustrator to help you decide which subscription is right for you.
Becoming an eBay Store owner
Here are the steps to becoming an eBay Store owner:
Meet the seller requirements
To open an eBay Store, you need:
Subscribe to eBay Stores
Choose a Store name. The name you choose determines your Store's web address (URL).
Set up and design your eBay Store
Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success.
Working with your eBay store
List your items
All listing formats appear automatically in your Store and can be created using the standard eBay listing form, Turbo Lister, Selling Manager Pro, or your favorite listing tool. Check our selling tool comparison
Manage your eBay Store
Once you set up your eBay Store, you manage your Store using My eBay. For example, you can:
Market Your eBay Store
Create interest in your Store by making sure buyers find it and want to come back. For example, you can:
Changing your default sort preferences
All eBay Stores have Best Match as their default sort order. If you'd like to change the way your items are sorted when buyers search your Store, you can do that from the Display Settings menu.
To change the default sort order for your Store:
Click My eBay at the top of most eBay pages. You may need to sign in.
Place your pointer over the Account tab, and then click Manage my Store.
Click the Display Settings link in the Store Design section.
Click the Change link next to Item display settings in the Theme and Display section.
Choose your preference from the Sort order drop-down menu.
Click the Save Settings button.
Learn more about eBay Stores