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Measuring Success

You can determine how effective your emails have been in driving sales and traffic to your Store by viewing statistical reports about them. To access this information, go to the "Manage My Store" page in My eBay and click the "Email Marketing" link in the left-hand navigation area.

Email summary

Your ten most recent email messages can be found on the "Email Marketing" page. If you have sent an email in the past, you will be able to see the number of recipients, the number of recipients who opened the email, the date it was sent, the status, and any associated charges.

Viewing detailed reports

To view a detailed report for each email, click the email subject.

Here's a small glossary for the statistics in the report:

Recipients: The total number of unique recipients to whom the email was sent. (Note: This number may be slightly higher than the original number of recipients chosen by the sender if more subscribers added themselves to your mailing lists between the times in which the email was created and sent. In all cases, however, the amount billed will always be the amount originally shown to you on the Preview Email page.)

Charge: The total amount that was paid for sending this email.

Email Opened: The total number of unique recipients who opened and viewed the email. (Note: This number may be slightly low because a small number of users read their email in text-only email programs, from which we cannot measure open rates.)

Bids: The total number of bids that resulted from recipients clicking an item in the email and bidding on an item from that seller on the same computer within 24 hours.

Buy It Now purchases: The total number of "Buy It Now" purchases that resulted from recipients clicking an item in the email and buying an item from that seller on the same computer within 24 hours.

Item Clicks: The total number of clicks to items in the email. This is an aggregate number of clicks from the email to View Item pages, so if one user clicked on 5 items from the email, it would register as 5 item clicks in this report.

Store Clicks: The total number of clicks to Store pages from the email, including the Store home page, categories, custom pages, search results, or About Me page.

Date sent: The date that the email was delivered to subscribers.

Status: The current status of the email. Statuses include "Draft", "Sending", "Sent", and "Failed". The statistics described above will only be displayed if the email status is "Sent".

Mailing lists: The mailing lists that were selected as recipients for this email.

Number of purchases: If you specified a range of purchases required for a subscriber to receive this email, that range would appear here.

Length of subscription: If you specified a subscription length range required for a subscriber to receive this email, that range would appear here.

Previous activity: If you specified any previous activity constraints, those constraints would appear here.

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