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eBay's Cross Promotion tools help you show the right product to your buyers at the right time. Cross-promotions help you sell more because they prominently display the other items you're offering, encouraging buyers to purchase additional items from you.
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When a user bids on or wins one of your items, you can increase your sales by cross-promoting:
- Similar items (for example, a different color)
- Complementary or related items that complete a set
- Accessory items that go with the item your buyer just purchased
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Setting up these cross-promotion relationships is completely free for eBay sellers. Here's how it works:
- Now, you can change your default rules to promote more targeted items based on criteria you specify.
- Other items you're selling are automatically displayed on the Bid/BIN confirm page based on these rules.
- When a buyer bids on or wins your item, four listings (based on your cross-promotion rules) will be shown on the page they see after bidding/buying.
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