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New Product Page

New shopping experience highlighting the best deals from eBay sellers

Shopping for items in categories like iPod & MP3 Players, Global Positioning Systems (GPS), and DVDs, HD DVDs, & Blu-ray DVDs just got faster and easier than ever with eBay's new product pages.




1. "Value" box on eBay.ca
Now featuring great values from eBay sellers! In order for an item to be featured in the value box on eBay.ca, it must meet the following requirements:

  • Offered by an eBay seller in good standing
  • Fixed Price format (Buy It Now)
  • US Dollar used as listing currency
  • New item condition
  • Priced competitively

    Note: To be featured in the value box on eBay.com, sellers also need to be Top-rated on eBay.com. You can get more details here

    2. Buying options highlight savings
    Buying options tabs offer easy access to the lowest priced items in each selling format and condition.



    • More features for MP3 players, GPS devices, and DVDs


    This new shopping experience makes buying a snap by featuring more of the information needed to be assured of a great deal—including pricing trends on eBay, detailed product descriptions, product reviews, and related accessories.

    Click here to view full screenshot


    1. Value box featuring great value from eBay sellers

    2. Buying options highlight savings by format

    Other Features include:

  • Up-to-date pricing trends on eBay

  • Detailed product descriptions and highlights

  • Product versions and pricing options

  • Other popular products

  • Related product accessories

  • Product reviews


    • Best Practices for Sellers


    Get maximum exposure for your listings on the new eBay product pages and on search results pages
    • List or relist items with the eBay catalogue whenever there's a match. That's what gets your listings on the product pages. Product pages have higher sell-through rates than search results pages.

    • Follow best practices outlined in Best Match Tips paying special attention to pricing competitively and provide great customer service to keep your performance rating high.

    • Add your product to our database if product details are not available for your item. For sellers in some categories including GPS Devices, Printers, Hard Drives, MP3 Players, DVD Players, Televisions, Camera Lenses, Home Speakers and Subwoofers, eBay is making it faster and easier to add products. You see this option during the listing process.

    • Price competitively! Price is one of the main factors in determining the position of your listing on the product pages. Stay abreast of market prices for items and update prices as needed.

    • Offer free or discounted shipping. You can offer shipping discounts through the shipping calculator.

    Frequently Asked Questions


    What is a product page and when does it appear?
    This product page is the page that appears when a buyer clicks on a product box in search results. The product page shows buyers common information about the product at the top of the page, the number of items available for purchase, and highlights the best value available for that item.

    Why does eBay have product pages?
    When buyers search for popular products, they prefer to see matching results consolidated on one page. Product pages get higher sell-through rates than search results pages.

    Are product pages used in all categories where product details are available?
    Starting in September, this new shopping experience will appear in three popular categories—iPod & MP3 players, GPS devices, and DVDs.

    Should I always list with the eBay catalogue if there's a product match?
    Yes! You should always list with product details from the eBay catalog when available. Listing with the eBay catalog will be mandatory for listings in three popular categories—iPod & MP3 players, GPS devices, and DVDs starting in September 2010.

    How can I get my listings to show up on a product page?
    To have your item appear on the product page, you need to list using product details in the Sell Your Item form, Turbo Lister, File Exchange, or the eBay Application Programming Interface.

    Does my listing appear both on the product page and in the search results list that appears below the product boxes?
    If a listing is not highlighted in the value box or on the other buying option tabs, then it will appear when a buyer clicks on the "See all listings" link from the product or search results pages.

    How can I qualify to have my listing included in the value box at the top of the product page eBay.ca?
    To be eligible for the value box on eBay.ca, Canadian sellers must not have a Below Standard seller performance rating. Non-Canadian sellers must have US Top-Rated Seller status to be eligible. Your listing must also meet all of the following requireements:

  • Actively listed with the catalogue (vs. automatically mapped by eBay) on eBay.com or eBay.ca
  • Listed in US dollars
  • Fixed Price format (Buy It Now)
  • New item condition
  • Priced competitively

    How can I qualify to have my listing included in the value box at the top of the product page eBay.com?
    To be eligible for the value box on eBay.com, you must meet the US eBay Top Rated Seller criteria and your listings must meet all the following requirements:

  • Actively listed with the catalogue (vs. automatically mapped by eBay) on eBay.com or eBay.ca
  • Listed in US dollars
  • Fixed Price format (Buy It Now)
  • New item condition
  • Priced competitively



    Why do listings need to be in US dollars in order to appear in the Value Box on eBay.ca?
    We need to use a single currency to determine the lowest price + shipping among all qualifying listings. We'll use US dollars to determine the lowest price, since it is the most popular choice for Canadian sellers, but we will display the prices to Canadian buyers in Canadian dollars.

    Is the value box getting more prominence?
    Yes, the value box is prominently displayed above the fold. This box will always be used to showcase high quality items at the best prices from eBay Top-rated sellers.