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Multi-variation Fixed Price listings

List multiple variations of a product in one 35¢ listing!



Save big on listing time and fees!
Include multiple product variations in one Fixed Price listing. Price each variation just the way you want. For example, sell all the colours and sizes of Hanes Women's and Girls' Classic Fit shirts in a single 35¢ listing. Charge $7.95 for girls' sizes and $9.95 for women's.
  • Manage inventory right from your listings
  • Get extra pictures for a great low fee
  • Great cross-selling—show buyers all variations in one listing
Coming in 2009!
Week of June 15: Men's and Women's Shoes
Late summer: More applicable Clothing, Shoes, & Accessories and Home & Garden categories



Best Practices

Use multi-variation listings to maximize your sales.
  • Try multi-variation Fixed Price listings for new listings. If you move inventory from your current single and multi-quantity Fixed Price listings and create a new listing, your recent sales scores in Best Match search results for the original listings are not carried over.

  • Consider Featured First as a way to jump-start a recent sales score for your new listings. Just one feature fee covers the entire listing, including all variations, so it's a good deal.

  • Inventory with good supply is best. Select items for which you have consistent supply and ready access.

  • Keep your listing stocked—especially your top-selling variation. You can add inventory to any variation at any time, even after there have been purchases.

  • Use lots of pictures! You can upload multiple sets of picture variations. You pay for only one set—the set with the most pictures.

  • List with long duration—30 day or Good 'Til Cancelled—to build your recent sales score. You pay the same listing fee, just 35¢. (Good 'Til Cancelled listings are automatically renewed for 35¢ every 30 days).

  • Remember, your position in Best Match search results is based on a variety of factors including recent sales, your track record as a seller (DSRs and buyer satisfaction rating), the relevance of your listing title, and item cost—including shipping.



Frequently Asked Questions

What are multi-variation Fixed Price listings?
Multi-variation Fixed Price listings allow you to include multiple variations of one product (such as colour and size) in one low-cost, multi-quantity Fixed Price listing, and price each variation differently. For example, you could create a listing that combines all the colours and sizes in your inventory of Lands' End Women's Fine Gauge Cotton Cardigans and charge $29.95 for regular sizes and $39.95 for plus sizes.

What's the difference between the new multi-variation Fixed Price listing and the current "choice" listings?
In multi-variation listings, buyers select the variations they want from drop-down menus before clicking the "Buy" button. With multi-variation listings, you can manage your inventory right in the listing—as items sell, remaining quantities for each variation are automatically adjusted.

Why is eBay introducing multi-variation Fixed Price listings?
eBay is introducing multi-variation listings for two main reasons: 1) to provide buyers an easier, more familiar shopping experience for popular products; 2) to provide sellers a way to significantly reduce costs by combining many single-quantity and/or multi-quantity Fixed Price listings into one, with the ability to manage their inventory within the listing.

In which categories will multi-variation listings be available?
Multi-variation listings will be available in Men's and Women's Shoes the week of June 15, and in other applicable Clothing, Shoes & Accessories and Home & Garden categories in late summer. Other categories will be included in 2010.

How do multi-variation listings work with Best Match?
As with all Fixed Price listings, Best Match looks at a number of factors: Recent sales, seller track record including detailed seller ratings (DSRs) and buyer satisfaction rating, title relevance, and item cost, including shipping cost.

In a multi-variation Fixed Price listing, each variation has its own Best Match score. Which score is used depends on how the buyer searches. The position of the listing in search is based on the highest Best Match score of the variations that match the buyer's search.

What happens to the recent sales scores of my original listings?
As with any other Fixed Price listings, if you end the listing, its recent sales score is ended as well. That's why eBay recommends you list only new inventory in multi-variation listings. Consolidate existing listings only when the benefit of creating a new multi-variation listing outweighs the value of the recent sales scores of your current listings.

What factors reset the recent sales score of my multi-variation listing if I revise or relist?
As with any other Fixed Price listing, when you revise or relist, your recent sales score will be reset if you increase the price or change the item condition, title or category. For multi-quantity variation listings, the recent sales score is also reset for a specific variation when you change the information that defines that variation.

Does deleting or adding variations reset my recent sales score?
No, deleting or adding variations does not reset the recent sales score of the other variations.

Can I add quantity to multi-variation listings after there are purchases?
Yes, you can add quantity even after there are purchases for a variation.

Can I convert my existing listings to multi-variation listings and vice-versa?
If you want to convert one or more existing listings to a multi-variation listing, you need to end your existing listings and create a new one.

Conversely, if you have a multiple-variation item listing and want to change it to another format, you have to end that listing in order to use the merchandise in that listing for a different format.

What are the Insertion Fees for multi-variation listings?
The Insertion Fee is 35¢—the same as the Insertion Fee for any other multi-quantity Fixed Price listing in the Clothing, Shoes & Accessories and Home & Garden categories.

How do the fees for listing upgrades such as Featured First or Gallery Plus work?
Fees for listing upgrades such as Gallery Plus or Featured First are applied only once to multi-variation listings, the same as for a multi-quantity Fixed Price listing. The single feature fee covers all variations in the listing.

What are the Final Value Fees for multi-variation listings?
Final Value Fees for each transaction on any variation are the same as for any other multi-quantity Fixed Price listing for the category.

Are extra pictures included with my Insertion Fee for multi-variation listings?
Yes, you can upload separate sets of pictures for variations. You pay for only one set—the set with the most pictures.

Can I use optional second categories for multi-variation Fixed Price listings?
You can use an optional second category for your multi-variation listing, provided both categories offer multi-variation listings.

What items cannot be combined in multi-variation Fixed Price listings?
Different brands and different functional products can't be combined. In most cases this would be a violation of eBay's Circumventing Fee policy. For example, you could not create a listing that combines different brands of fine gauge cotton cardigans into one listing. You also could not create a listing with the traits Article, Size and Colour, where "Article" refers to shirt, pants and jacket to make the single listing include an entire outfit.

Can different variations from the same multiple-variation listing be included in a single transaction?
No, different variations must be purchased in separate transactions. However, as for current multi-quantity Fixed Price items, it is possible to purchase a multiple quantity of one variation in a single transaction.