Selling FAQ

Find answers to all of your eBay questions,
whatever the subject.

Listing sites

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  • Is it cheaper to list on one eBay site rather than the other?

    It can be. If you are a seller who charges higher shipping for U.S. buyers than for Canadian buyers, you'll reduce your final value fees by listing on eBay.ca.

    When you sell to U.S. or international buyers, your final value fees are calculated against your first domestic shipping service. If you charge $10 shipping for Canadian buyers, and $20 shipping for U.S. buyers, your final value fee will be calculated based on the $10 shipping fee, even if your buyer is in the U.S.

    On the other hand, if you charge $10 shipping for U.S. buyers, and $20 shipping for Canadian buyers, your final value fee will be calculated based on the $10 shipping fee.

    You can save even more by listing on eBay.ca and offering free shipping to Canadian buyers—then, you'll never pay final value fees on shipping, even for U.S. or international buyers. Learn more about how final value fees are calculated.

  • Can I list on both eBay.ca and eBay.com?

    In most cases, it's more economical to list only on one site—eBay.ca or eBay.com. You'll get the same exposure on both sites, and you can offer shipping to both the U.S. and Canada. And if you ship from both sides of the border, you're at a distinct advantage—your item will be shown in CAD for Canadian buyers and CAD for U.S. buyers, and you can offer branded shipping services for Canada Post, USPS, or other carriers depending on where you're shipping from, so that buyers see that you offer shipping services they recognize and trust.

    You may want separate listings for some of your items if your inventory is located in both the U.S. and Canada. Learn more about our duplicate listing policy.

  • The majority of my sales are to U.S. buyers. Is it better to list on eBay.com?

    Probably not. Canadian sellers who list in Canadian Dollars on eBay.ca have a 10% higher overall sell-through rate than those who list in U.S. Dollars, including those who list on eBay.com—read more about our study on buyers listing in Canadian Dollars. You can also save money on final value fees by listing on eBay.ca, even if you often sell to U.S. buyers:


    Final value fee for an item listed on eBay.ca with a Canadian buyer: Final value fee for an item listed on eBay.ca with a U.S. buyer:
    10% x $100.00 CAD
    + 10% x $15 CAD
    10% x $100.00 CAD
    + 10% x $15 CAD
    = Final value fee $11.50 CAD = Final value fee $11.50 CAD


    Final value fee for an item listed on eBay.ca with a Canadian buyer: Final value fee for an item listed on eBay.ca with a U.S. buyer:
    10% x $74.00 USD
    + 10% x $22.20 USD
    10% x $74.00 USD
    + 10% x $22.20 USD
    = Final value fee $9.62 USD ($13.00 CAD) = Final value fee $9.62 USD ($13.00 CAD)

    In addition, when U.S. buyers see your item on eBay.com, they'll see the listing price in its original currency, as well as the lower, converted price in USD. In times when the Canadian Dollar is weak, this can make your item stand out. In times when the Canadian Dollar is closer to parity, your item will either still appear to have a small "discount" after conversion.

  • Will listing on eBay.ca affect my search rankings on eBay.com?

    Your item will get the same exposure in search results on eBay.com when listing on eBay.ca that you would if you had listed on eBay.com directly.

  • Won't U.S. buyers be hesitant to purchase an item if it's listed in another currency?

    Our research has shown that the opposite is usually true. At low exchange rates, your item looks like it's on sale to U.S. buyers—and Canadian buyers will find it more appealing to pay in their own currency, without having to worry about paying for the exchange.

  • Why should I list Good 'Til Cancelled listings on eBay.ca?

    For long-tail inventory like Good 'Til Cancelled listings, you're better off listing in Canadian Dollars. This way, U.S. buyers will always see your prices converted into U.S. Dollars using the current foreign exchange rate. It also helps preserve your margins when the Canadian Dollar is low, and reprices automatically when it's high, to keep your item priced competitively.

    For example, suppose two sellers each listed items for $100 back when the U.S. and Canadian Dollar were at parity. One seller lists in CAD and one in USD. Now, suppose that the Canadian dollar has fallen to 80 cents.

    Listed in CAD:
    U.S. buyers will now see the price they need to pay converted to US$80, and it looks like a great deal. When the U.S. buyer pays, the seller always maintains the profit margin initially planned for, because the US$80 paid by the buyer is worth C$100.

    Listed in USD:
    Unless this seller was diligent about updating prices with foreign exchange movements along the way, sales may now decline. When the seller makes sales at US$100, it’s now worth $120 Canadian! Which is great, except that this listing is no longer priced competitively for Canadian buyers, who now see the price as C$120. And it’s no longer competitive for U.S. buyers, who can buy items from our other seller for US$80 instead of US$100.

    What if the exchange rate goes the other way around, so that the Canadian dollar was worth US$1.20?

    The seller who listed in U.S. dollars now has the lower price for both Canadian and U.S. buyers, but the seller may no longer be covering their profit margin. If they had planned on collecting the equivalent of C$100 for each sale, but listed at US$100, the buyer will now only be paying the equivalent of about C$83.



Collections

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Parts compatibility

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Product identifiers

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Promoted listings

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  • What is promoted listings?

    Promoted listings is an advertising service exclusive to items bought and sold on eBay. With promoted listings, you put your best merchandise—new listings, best sellers, and seasonal must-haves—in front of more buyers when they're actively searching and shopping on eBay, increasing item visibility and the likelihood of a sale.

  • Who can use promoted listings?

    Promoted listings is currently available to all active eBay Store subscribers in Canada, the US, Germany, and Australia. It's also available to US or Global Top Rated sellers who sell on the US site.

  • Which listings are eligible? How many can I promote?

    Sellers can promote fixed price multi-quantity listings for all categories. Auction and auction Buy It Now listings are not eligible at this time.

    You may only promote items in the categories that are displayed in the promoted listings service, which may only be a subset of all your eBay listings. When creating a promoted listings campaign, only listings which qualify for the service will appear in your selection view.

    Each campaign created using the Select listings flow can have up to 500 listings in each campaign. Each campaign created using the Upload listings flow can have up to 25,000 listings in each campaign. There is no limit to the number of campaigns a seller can set up.

  • How much does promoted listings cost?

    When you launch a promoted listings campaign, you set an ad rate for each item—the percentage of an item's sale price you're willing to pay to promote it. When we charge your ad fee, we first look at the time of the sale, then look 30 days back for the click that led to the sale. We charge the fee based on the ad rate that was in place at the time the ad was first displayed. For example, if you select an ad rate of 3% for one of your items, the ad fee is 3% of the final item sale price (excluding shipping and sales tax, unless the item has free shipping incorporated into the item price). You are not charged for a sale that does not come through the promoted listing ad.

    The ad fee is in addition to other listing and selling fees that you pay on eBay. All ad fees appear on your monthly eBay invoice. You can continue to pay your invoice using your preferred automatic payment method. If you accept a Best Offer price for your item, we charge the ad fee based on the Best Offer price.

    If you're a Top Rated seller, you are eligible to recieve a CAD $30 credit every quarter to create promoted listings campaigns, whether or not you subscribe to an eBay Store. If you're an Anchor Store subscriber, you'll receive a quarterly CAD $25 credit. If you're Top Rated and an Anchor Store subscriber, you'll receive both of these quarterly credits.

    To be eligible for the promoted listings quarterly credit, sellers must have a valid eBay registration address in Canada. Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.

  • Why should I use promoted listings when I'm already optimizing for Best Match?

    Optimizing your listings for Best Match remains an important best practice. Promoted listings gives you the opportunity to boost your visbility and sales potential by making your listings eligible to show up in more places on eBay. Your Best Match ranking does not affect whether your promoted ads appear.

  • Where can I find my quarterly credits?

    To receive a promoted listings credit on your account, you must:

    • Be an Anchor Store subscriber and/or have Top Rated status
    • Launch a promoted listings ad campaign where your item sells
    • Pay your monthly invoice after eBay bills you for items sold via your promoted listings ad campaigns

    After that, eBay will issue your quarterly credit up to the amount used on your next monthly invoice and note any remaining promoted listings balance. For example, if you spend $15 on a promoted listings ad campaign in April and your item sells, you will be charged $15 on your May invoice and receive a $15 credit on your June invoice.

  • I use a third-party listing tool. Can I still use promoted listings?

    Promoted listings is available through ChannelAdvisor's third party listing tool. To use promoted listings via the ChannelAdvisor platform, follow these steps:

    1. Review and agree to the promoted listings user agreement.
    2. Create promoted listings campaigns through ChannelAdvisor by visiting their Strategy and Support Centre for steps to get started.
  • Why do you label ads as "Sponsored" for buyers?

    We label ads as "sponsored" to show buyers that a seller has opted to use a paid service to showcase their items in prominent locations on eBay. It's about being transparent while providing the most relevant buying experience.

  • What does an ad look like?

    A promoted listings ad contains information from your listing, including your primary photo, title, price, and format. Any changes you make to your listing automatically appear in your ad as well. Here's an example:

    Promoted listings ad example
  • Where do my ads appear?

    Your promoted listings ads may appear on various prominent placements across eBay throughout the buyer's shopping journey, including on the search results page and view item pages of the eBay site where you are registered (Canada, US, UK, Germany, or Australia), and are limited to that site alone.

    Your ads may appear on both desktop and mobile search results, on premium placements within search results, or on premium placements on the view item page.

  • Can my ads appear if my listing already appears in search results?

    Yes, your promoted listings may still appear even if the listing appears within a buyer's search results.

  • Can the same ad appear in more than one placement on the same page?

    Yes, an individual ad may appear in more than one placement on a page.

  • Do promoted listings ads appear internationally?

    Your promoted listings ads may appear on the search results pages of the eBay site where you are registered, and are limited to that site alone. Ads don't appear on additional sites or through cross-border trade or international site visibility.

  • Are promoted listings multi-screen?

    Yes, promoted listings ads appear on desktop computers, tablets, and smartphones.

  • Does Best Match factor into which ads appear?

    No, your Best Match ranking does not affect whether or not your ads appear.

  • Can promoted listings ads be combined with eBay Store promotions?

    The pricing of the item reflected in the ad matches the price in your listing. If you use Markdown Manager to offer a discounted price, that price will appear in your promoted listings ad. Offers created via your promotions manager tool, however, will not appear in your promoted listings ads.

  • How do I launch a campaign?

    Launching a promoted listings campaign is quick and easy. Just follow these steps:

    1. Select the listings available to promote.
    2. Set your ad rate—the percentage of the final sale price you're willing to pay to promote your ad, which can be between 1%-20% of the final sale price for each item.
    3. Review and launch your campaign. You can monitor its performance using the promoted listings dashboard.

    We also provide the option to upload listings in bulk if you have a large quantity of data. Follow these steps:

    1. Prepare a .csv file with the Item IDs you wish to promote, and the ad rates for each item.
    2. Upload the file.
    3. Review and launch your campaign.

    Note: You can add up to 25,000 listings per file. Large files may take up to an hour to upload.

    File format:

    1. The file must be in .csv format.
    2. Item IDs should be in number format, with no decimal points.
    3. Ad rates can be provided in increments of 0.1. Do not add a percentage sign to the end of your ad rate.
  • How do I know what ad rate to set?

    Recommended ad rates are displayed on the Ad rate trends page. To increase the chance that your promoted listings may be displayed, set a competitive ad rate.

    • Campaign-level control of the ad rate percentage
      • Sellers have the ability to apply or change the ad rates they wish to choose to all items in the campaign
      • Sellers have the ability to apply or change the recommended ad rate to all items in the campaign by selecting Apply trending rates
    • Item-level ad rate percentage
      • Sellers have the ability to apply or change the ad rates they wish to choose to individual items in the campaign
      • Sellers have the ability to apply or change the recommended ad rates to individual items in the campaign by sliding the blue dot on the lever next to the individual items
  • If a sellers sets the highest ad rate on an item, does their ad always appear?

    In addition to looking at a seller's set ad rate, other factors are also considered, such as relevancy and how well an item is selling at the time the ad rate is set. Promoted listings from sellers with different ad rates may appear in different ad locations.

  • After I launch a campaign, do my future listings automatically appear as ads in that campaign?

    Only Good 'Til Cancelled listings remain in an active campaign when these listings are renewed. All other listings need to be manually added to your campaigns, even relisted items that previously were added to a campaign.

  • Can I promote listings that have been marked down or discontinued?

    All eligible listings are displayed when you sign in to promoted listings. You can select any eligible listing.

  • How do I edit or change a campaign?

    You can edit a campaign name, the campaign dates, the listings you want to promote, and the ad rate at any time. Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when you resume the campaign. To edit a campaign:

    • On your promoted listings dashboard, select Actions next to the campaign you want to edit, then choose Edit campaign.
    • If you wish to bulk edit existing campaigns, download the Edit campaign file by selecting Actions next to the campaign you want to edit, modify the file, and re-upload it.

    Note: Large files may take up to an hour for changes to be reflected.

  • Can I edit my promoted listings ad?

    A promoted listings ad pulls information—your photo, title, price, and format—automatically from your listing. If you wish to change the content in your promoted listings ad, you can only do so by editing the listing itself.

  • Can I stop a campaign?

    You can stop or start a promoted listings campaign at any time. Stopping a campaign generally takes effect the same day. Keep in mind, however, that any sales generated after you stop the campaign from buyers who clicked your ads before they were stopped are charged the promoted listing fee. Dashboard information from stopped campaigns continues to be available.

    To stop an individual campaign, select Actions from the promoted listings dashboard, then choose Pause or End from the drop-down menu. If you wish to stop multiple campaigns, check the campaigns you wish to stop, then select Pause or End.

  • Can I delete campaigns?

    Only a campaign that has ended can be deleted. If your campaign is active or paused, you may not be able to delete the campaign.

    To end a campaign:

    1. On the promoted listings dashboard, select Actions next to the campaign you wish to end, then choose End from the drop-down menu. Note: It may take a few minutes for the campaign to end.
    2. The status of the campaigns will change to Ending.
    3. Next, check the box next to the campaigns you wish to delete, and select Delete.
  • Can I sort the fields on the campaign dashboard?

    You can sort any of the fields available on your campaign dashboard—Name, Status, Start date, End date, Listings, Sold, Ad fees, or Sales—in ascending or descending order.

  • What happens when my listings change?

    Promoted listings ads automatically take into account any changes you make to your listings, including price, title, primary photo, and description changes. You only need to edit your campaign each time you have new listings that you want to add.

  • My listing has sold or was ended. Do you stop displaying ads automatically?

    We don't display promoted listings ads for listings that aren't active—whether the listings have sold, expired, or were ended by you. If your listing has ended and you've manually relisted it, we don't automatically add the listing back into your campaign. Once you've restarted your listing, you need to edit your campaign and add the listing manually. Good 'Til Cancelled listings stay in active campaigns until you remove the listing from the campaign.

  • How do I know if promoted listings is working for me?

    Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:

    • Impressions: The number of times your ads appeared
    • Clicks: The number of times potential buyers clicked your ads
    • Sold: The number of items sold through promoted listings ads
    • Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
    • Sales: The number of items purchased within 30 days of a click on your ad
  • Can I see how my campaigns are positively affecting my sales?

    Your promoted listings dashboard contains information on the sales related to your ads. Sales are from buyers who clicked your ad and purchased the item within 30 days. The number of items and the amount resulting from those sales is displayed. The default view on the dashboard is Last 31 days. You can add custom date ranges to suit your needs.

    A graph on the dashboard shows daily impressions, clicks, and sales trends. If you wish to see detailed metrics at the item level, simply select Download report under the Manage link next to the campaign you want to see data for.

    The download file shows you key performance metrics such as Quantity sold (the total quantity sold for the item on eBay), Impressions (the number of times your item was viewed), Clicks (the number of times your item was clicked), Sold (the number of items sold through the promoted listings service), and Ad fees (the amount you paid in fees for promoted listings.

  • If a buyer finds my listing via search results instead of a promoted listings ad, do I pay an ad fee?

    You only pay an ad fee when an item sells within 30 days of a click on your ad in one of the designated placements reserved for promoted listings.

  • Is my ad fee credited back if the buyer doesn't pay or returns the item?

    If eBay credited any ad fees back to you, you'll see this information on your invoice. You should be able to see the credits in the Discounts and credits section, and the item-level details under the Promoted listing fee credits.

  • Does my monthly invoice from eBay show ad fees?

    Both your ad fees and ad rates appear on your eBay invoice. Ad fees will appear as a separate line on your eBay invoice, and in detail where fees will be categorized by item. You can also get up-to-date sales and ad fee details on your dashboard.

  • What ad rate am I charged if my buyer clicks multiple times on my ad?

    We charge the ad rate that was active for the first click we can attribute to this buyer within the 30 day window.