Find answers to all of your eBay questions,
whatever the subject.
- Is it cheaper to list on one eBay site rather than the other?
It can be. If you are a seller who charges higher shipping for U.S. buyers than for Canadian buyers, you'll reduce your final value fees by listing on eBay.ca.
When you sell to U.S. or international buyers, your final value fees are calculated against your first domestic shipping service. If you charge $10 shipping for Canadian buyers, and $20 shipping for U.S. buyers, your final value fee will be calculated based on the $10 shipping fee, even if your buyer is in the U.S.
On the other hand, if you charge $10 shipping for U.S. buyers, and $20 shipping for Canadian buyers, your final value fee will be calculated based on the $10 shipping fee.
You can save even more by listing on eBay.ca and offering free shipping to Canadian buyers—then, you'll never pay final value fees on shipping, even for U.S. or international buyers. Learn more about how final value fees are calculated.
- Can I list on both eBay.ca and eBay.com?
In most cases, it's more economical to list only on one site—eBay.ca or eBay.com. You'll get the same exposure on both sites, and you can offer shipping to both the U.S. and Canada. And if you ship from both sides of the border, you're at a distinct advantage—your item will be shown in CAD for Canadian buyers and CAD for U.S. buyers, and you can offer branded shipping services for Canada Post, USPS, or other carriers depending on where you're shipping from, so that buyers see that you offer shipping services they recognize and trust.
You may want separate listings for some of your items if your inventory is located in both the U.S. and Canada. Learn more about our duplicate listing policy.
- The majority of my sales are to U.S. buyers. Is it better to list on eBay.com?
Probably not. Canadian sellers who list in Canadian Dollars on eBay.ca have a 10% higher overall sell-through rate than those who list in U.S. Dollars, including those who list on eBay.com—read more about our study on buyers listing in Canadian Dollars. You can also save money on final value fees by listing on eBay.ca, even if you often sell to U.S. buyers:
Final value fee for an item listed on eBay.ca with a Canadian buyer: Final value fee for an item listed on eBay.ca with a U.S. buyer: 10% x $100.00 CAD
+ 10% x $15 CAD
10% x $100.00 CAD
+ 10% x $15 CAD
= Final value fee $11.50 CAD = Final value fee $11.50 CAD
Final value fee for an item listed on eBay.ca with a Canadian buyer: Final value fee for an item listed on eBay.ca with a U.S. buyer: 10% x $74.00 USD
+ 10% x $22.20 USD
10% x $74.00 USD
+ 10% x $22.20 USD
= Final value fee $9.62 USD ($13.00 CAD) = Final value fee $9.62 USD ($13.00 CAD)
In addition, when U.S. buyers see your item on eBay.com, they'll see the listing price in its original currency, as well as the lower, converted price in USD. In times when the Canadian Dollar is weak, this can make your item stand out. In times when the Canadian Dollar is closer to parity, your item will either still appear to have a small "discount" after conversion.
- Will listing on eBay.ca affect my search rankings on eBay.com?
Your item will get the same exposure in search results on eBay.com when listing on eBay.ca that you would if you had listed on eBay.com directly.
- Won't U.S. buyers be hesitant to purchase an item if it's listed in another currency?
Our research has shown that the opposite is usually true. At low exchange rates, your item looks like it's on sale to U.S. buyers—and Canadian buyers will find it more appealing to pay in their own currency, without having to worry about paying for the exchange.
- Why should I list Good 'Til Cancelled listings on eBay.ca?
For long-tail inventory like Good 'Til Cancelled listings, you're better off listing in Canadian Dollars. This way, U.S. buyers will always see your prices converted into U.S. Dollars using the current foreign exchange rate. It also helps preserve your margins when the Canadian Dollar is low, and reprices automatically when it's high, to keep your item priced competitively.
For example, suppose two sellers each listed items for $100 back when the U.S. and Canadian Dollar were at parity. One seller lists in CAD and one in USD. Now, suppose that the Canadian dollar has fallen to 80 cents.
Listed in CAD:
U.S. buyers will now see the price they need to pay converted to US$80, and it looks like a great deal. When the U.S. buyer pays, the seller always maintains the profit margin initially planned for, because the US$80 paid by the buyer is worth C$100.
Listed in USD:
Unless this seller was diligent about updating prices with foreign exchange movements along the way, sales may now decline. When the seller makes sales at US$100, it’s now worth $120 Canadian! Which is great, except that this listing is no longer priced competitively for Canadian buyers, who now see the price as C$120. And it’s no longer competitive for U.S. buyers, who can buy items from our other seller for US$80 instead of US$100.
What if the exchange rate goes the other way around, so that the Canadian dollar was worth US$1.20?
The seller who listed in U.S. dollars now has the lower price for both Canadian and U.S. buyers, but the seller may no longer be covering their profit margin. If they had planned on collecting the equivalent of C$100 for each sale, but listed at US$100, the buyer will now only be paying the equivalent of about C$83.
- What are collections?
Collections are groups of items curated by sellers, experts, and members of the eBay community around specific themes or topics. They give buyers a new way to browse a selection of items that have been hand-picked to intrigue and inspire.
Learn more about creating and managing collections.
- Why create collections?
Buyers might create collections that:
- Act as shopping lists—for example, things they might need to buy if they're expecting a baby
- Are inspirational, such as ideas for decorating a living room
- Share their style, and help them connect with eBay members that share similar interests
- Highlight their expertise and knowledge
- Serve as a wish list of items they'd love to buy, or receive as a gift
Sellers might create collections for the reasons above, as well as:
- To better market or merchandise their inventory
- To connect with eBay buyers in between purchases
- To create a following, both on and off eBay
- Do I have to create collections?
No. Creating collections isn't required, but they are a great way to expose your items to people with similar interests by showcasing both your products and your expertise.
- How do I create or edit a collection?
It's easy—visit our help page for a guide on how to create and manage collections.
- How many collections can I create?
You can create up to 100 collections.
- How many items can I have in a collection?
You can include up to 200 items in any one collection.
- What happens when I follow a collection?
When you follow a collection, you may then see items from that collection in your eBay feed as they're added to the collection. You can stop following a collection at any time. The member who created the collection will not be notified when you unfollow their collection.
- Can everyone see my collections?
Unless you make them private, your collections will be viewable to everyone by default. If you don't want others to see or follow some or all of your collections, you can set them as private, so only you will be able to see them.
- How can I make my collection private?
To change a collection's status to private, follow the steps below:
- Find the collection you'd like to make private. Collections that are public can be identified by a globe icon, which appears in the top right-hand corner of the collection thumbnail.
- Select This collection is public, which appears above your collection's main photo.
- Select Yes, make private to confirm this action.
- Once confirmed, the privacy setting for that collection will read This collection is private.
- If I follow a seller's collection, will they start sending me emails?
No, not unless you sign up for their eBay newsletters.
- Do collections expire?
No. Unless a collection violates one of our policies, it will remain on eBay until you delete it.
- How do I make sure eBay is recommending my collections to buyers?
We currently don't offer any sort of reporting on how many times we recommend collections. A number of factors that go into how we determine which collections are recommended to buyers, such as the popularity of a collection, and how relevant it is to a person's interests. The most certain way to get exposure for your collections is to develop high-quality collections and actively promote them in all of your marketing efforts, including those through social channels like Facebook and Twitter. Learn more about increasing your sales and attracting followers.
- Why doesn't my collection appear on the Explore Collections page?
- If an item is no longer available, will it be removed from my collection?
Items saved in your collection will remain in your collection until you delete them—even if it has been sold or the listing has ended. If an item in your collection has been sold, a See similar link will appear in the image description.
As a best practice, be sure to refresh your collections often by adding new items and removing ones that are no longer available.
- Can I rearrange the items in my collection?
You cannot rearrange items in your collection, but you can identify one listing to be featured as the cover image—which will be the first image that appears in your collection.
- Can I choose an image other than the main item image to show in my collections?
No, not at this time.
- How does eBay determine which collections are shown on the View Item page?
A number of factors are taken into consideration to determine the relevancy of a collection to the item being viewed—including similar or identical items and collection popularity.
- Can I opt out of having collections appear on my View Item pages?
We believe this change will offer buyers more information to make better, faster buying decisions, so sellers do not have the option to opt listings out of this program.
- How do I report collections with inappropriate content?
To report a collection with an inappropriate title, use the Feedback on our suggestions link, which appears to the right of the section title and above the suggested collections.
- How long can comments be, and can they include hyperlinks?
Members can post comments up to 2,000 characters in length. Members may only hyperlink to other eBay pages within their comment.
- Can I block a member from commenting on my collection?
No. All eBay members who can view your collections are allowed to post their comments. If you don't want comments posted to your collections, you have the option to make them private.
- Can I remove inappropriate comments from my collections?
Yes, collection owners have the ability to remove comments from their collections. To remove a comment from a collection you own, follow these steps:
- Sign in to eBay.
- Select the comment you want to delete.
- Select the Delete link that appears under the posted comment.
- Are the comments on collections monitored for inappropriate content?
A dedicated team of moderators regularly monitor posting activity. These moderators have the ability to both block members from posting comments and remove inappropriate or offensive content that doesn't adhere to our community content policy.
- Can I opt out of receiving notifications when a comment is posted to my collection?
Yes. All notifications will contain a link that will allow you to opt out of future comment notifications.
- Do I have an eBay profile for other members to follow?
Yes, every eBay member has an eBay profile. You can access your profile either by going to the URL ebay.ca/usr/eBayusername—replacing eBayusername with your own username—or by first clicking on your user name that appears in the top left-hand corner of your home page, then clicking on your username that appears in the first section of the drop-down menu. Note that until you edit your profile, it will display the default profile image and cover photo.
- Can I customize my profile with HTML?
No, eBay profiles do not allow for HTML customization.
- What should I do if I don't want the things I follow to appear in my profile?
You can make individual things you follow private by updating your privacy settings.
- Can I block users from following me?
No, you are not able to block users from following you, and any eBay member that is following you will show on your profile.
- Which eBay.ca categories feature parts compatibility?
Parts compatibility is available in most categories within Automotive > Parts & Accessories > Car & Truck Parts.
- Are sellers required to use parts compatibility?
No. Parts compatibility information is optional, though sellers should include it where possible in order to help attract more buyers.
- Does parts compatibility replace the need to put this information in my title or description?
The information you provide in your title and description is always helpful, but listing with structured parts compatibility information allows your items to surface in more search results and reach more buyers.
- What if I'm not sure which vehicles are compatible with my item?
If you aren't certain which vehicles are compatible with your item, you can always list on eBay.ca without it. You could also try listing your item using the parts compatibility catalogue on eBay.com.
- Why does eBay require product identifiers on some items?
Search engines, including the one on eBay or those of external sites like Google, use algorithms to help identify and display relevant product matches. Product identifiers help those search engines capture eBay sellers' merchandise and display it for relevant searches.
- In which categories are product identifiers required?
Items in new or manufacturer-refurbished condition in select categories are required to include the item's brand, MPN, and GTIN to complete new listings and manual relists.
- Are product identifiers required for refurbished items?
Yes, refurbished items that are listed as being in manufacturer refurbished condition will require product identifiers. Items listed as being in seller refurbished condition will not require identifiers.
- Are multi-SKU listings included in this requirement?
You will be required to include product identifiers for new and manufacturer-refurbished multi-SKU items with variations in select categories.
Until then, you will be able to voluntarily include product identifiers at the variant level in every listing tool.
- I sell used/collectible/vintage/one-of-a-kind items—do I have to add product identifiers to my listing?
No. Although we recommend that you use product identifiers whenever possible to maintain search visibility, they are not required for listings of used, collectible, vintage, unbranded, or one-of-a-kind items at this time. Use Does not apply in the required fields.
- How do I find my item's MPN or GTIN?
Most manufacturers list identifiers like MPN and GTIN directly on a product’s packaging, and often right on the product itself. Remember, when you match your item with a product in the eBay catalogue, product identifiers for your item are included automatically in your listing.
- How do I add product identifiers to my listing?
Any time you create a new listing, use the appropriate fields to include your item’s required product identifiers.
You can add product identifiers to your existing listings using the drop-down menus found in eBay’s bulk listing and editing tool.
- Where do I add EANs?
You should use the UPC field to enter EAN codes.
- How can I find out which of my listings need to be updated?
- Go to My eBay.
- Select all of your active listings.
- Select Edit.
This takes you to the eBay bulk editing tool. From here:
- Select the filter(s) for Required field (UPC, brand, MPN) to display only the listings that need updated with product identifiers.
- Update the required fields and select Save, and then Submit changes to complete your listings and publish them to eBay.
- How do I add product identifiers to items where they are not required, but still want to use them to help boost my search results?
When you're creating a new listing, simply select Add your own item specifics.
- I don't see the product identifier fields when I list on my mobile device. How can I add them?
If you usually use a mobile platform to create your new listings, you can continue to list as usual. You’ll simply need to use one of the other eBay listing tools to enter product identifier information. Be sure to talk to your third-party listing tool provider about using product identifiers if you list using a non-eBay listing tool.
- I am reselling a new item but I can't find any product identifiers. What should I put in the required fields?
If you know the brand or model information but don’t know the MPN, GTIN, ISBN or UPC, search the eBay catalogue when you list or relist your item. The eBay catalogue saves you time by auto-populating item description with accurate, validated product information directly from the eBay item database.
If your item isn’t yet listed in the catalogue, try searching the manufacturer’s website or a search engine using the brand and model to help locate the correct product identifiers.
If you don’t know the brand, and there is not a visible product identifier on the item or its box, try searching the web or contacting your supplier.
If you list new items that are considered white-label, custom manufactured, samples not for retail, or other types of new or refurbished products that do not have product identifiers, please enter Does not apply in the required fields.
Note: If you purchase your own product identifiers for custom items, you may enter them in the required fields during listing.
- I sell new and unworn samples shoes that are not in a box. Do I still need product identifiers?
If you list new, branded items that are considered white-label, custom manufactured, not intended for retail or other types of new or refurbished products that do not have product identifiers, you may enter Does not apply in the required fields.
- If I use "Does not apply" in a required product identifier field, will buyers still be able to find my item in Search?
If a product identifier truly does not exist and you enter Does not apply in the field, your search visibility will not be affected.
If the product identifier does exist and you enter "Does not apply" in the required field, your item will lose search visibility—meaning that shoppers will have a harder time finding your item on eBay and on external search engines.
We strongly recommend sellers use Does not apply only when product identifiers truly do not exist to maintain visibility and remain competitive.
- I entered a UPC code but I'm getting a message that it's invalid. What's wrong?
A product identifier will only be rejected if it is not a valid product identifier, or if it is already associated to a different product. If you’re having trouble with a UPC, you can validate them online—do a web search for "UPC validator". If you are entering a confirmed, valid UPC and it is not conflicting with an existing product already in the eBay catalogue, please contact eBay Customer Service to troubleshoot.
- What if I am selling a bundle or group of items that could have multiple product identifiers?
Bundles are defined as multiple different products being grouped together and sold as a single offer.
If the bundle contains a primary items plus accessories, such as a camera plus case and additional lenses, use the identifiers of the primary item and indicate in item specifics that it is a bundle offer.
If the bundle is created by the manufacturer, use the identifiers provided by the manufacturer for the group.
If the offer contains multiples of the same product, we refer to that offer as a "lot". Use the identifiers of the item that is grouped and use the lot size value to indicate the quantity in the listing. For example, if you are listing a 12-pack of blank DVDs, use the product identifiers from an individual DVD and enter a lot-size of "12" when creating the listing.
- What is promoted listings?
Promoted listings is an advertising service exclusive to items bought and sold on eBay. With promoted listings, you put your best merchandise—new listings, best sellers, and seasonal must-haves—in front of more buyers when they're actively searching and shopping on eBay, increasing item visibility and the likelihood of a sale.
- Who can use promoted listings?
Promoted listings is currently available to all active eBay Store subscribers in Canada, the US, Germany, and Australia. It's also available to US or Global Top Rated sellers who sell on the US site.
- Which listings are eligible? How many can I promote?
Sellers can promote fixed price multi-quantity listings for all categories. Auction and auction Buy It Now listings are not eligible at this time.
You may only promote items in the categories that are displayed in the promoted listings service, which may only be a subset of all your eBay listings. When creating a promoted listings campaign, only listings which qualify for the service will appear in your selection view.
Each campaign created using the Select listings flow can have up to 500 listings in each campaign. Each campaign created using the Upload listings flow can have up to 25,000 listings in each campaign. There is no limit to the number of campaigns a seller can set up.
- How much does promoted listings cost?
When you launch a promoted listings campaign, you set an ad rate for each item—the percentage of an item's sale price you're willing to pay to promote it. When we charge your ad fee, we first look at the time of the sale, then look 30 days back for the click that led to the sale. We charge the fee based on the ad rate that was in place at the time the ad was first displayed. For example, if you select an ad rate of 3% for one of your items, the ad fee is 3% of the final item sale price (excluding shipping and sales tax, unless the item has free shipping incorporated into the item price). You are not charged for a sale that does not come through the promoted listing ad.
The ad fee is in addition to other listing and selling fees that you pay on eBay. All ad fees appear on your monthly eBay invoice. You can continue to pay your invoice using your preferred automatic payment method. If you accept a Best Offer price for your item, we charge the ad fee based on the Best Offer price.
If you're a Top Rated seller, you are eligible to recieve a CAD $30 credit every quarter to create promoted listings campaigns, whether or not you subscribe to an eBay Store. If you're an Anchor Store subscriber, you'll receive a quarterly CAD $25 credit. If you're Top Rated and an Anchor Store subscriber, you'll receive both of these quarterly credits.
To be eligible for the promoted listings quarterly credit, sellers must have a valid eBay registration address in Canada. Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.
- Why should I use promoted listings when I'm already optimizing for Best Match?
Optimizing your listings for Best Match remains an important best practice. Promoted listings gives you the opportunity to boost your visbility and sales potential by making your listings eligible to show up in more places on eBay. Your Best Match ranking does not affect whether your promoted ads appear.
- Where can I find my quarterly credits?
To receive a promoted listings credit on your account, you must:
- Be an Anchor Store subscriber and/or have Top Rated status
- Launch a promoted listings ad campaign where your item sells
- Pay your monthly invoice after eBay bills you for items sold via your promoted listings ad campaigns
After that, eBay will issue your quarterly credit up to the amount used on your next monthly invoice and note any remaining promoted listings balance. For example, if you spend $15 on a promoted listings ad campaign in April and your item sells, you will be charged $15 on your May invoice and receive a $15 credit on your June invoice.
- I use a third-party listing tool. Can I still use promoted listings?
Promoted listings is available through ChannelAdvisor's third party listing tool. To use promoted listings via the ChannelAdvisor platform, follow these steps:
- Review and agree to the promoted listings user agreement.
- Create promoted listings campaigns through ChannelAdvisor by visiting their Strategy and Support Centre for steps to get started.
- Why do you label ads as "Sponsored" for buyers?
We label ads as "sponsored" to show buyers that a seller has opted to use a paid service to showcase their items in prominent locations on eBay. It's about being transparent while providing the most relevant buying experience.
- What does an ad look like?
A promoted listings ad contains information from your listing, including your primary photo, title, price, and format. Any changes you make to your listing automatically appear in your ad as well. Here's an example:
- Where do my ads appear?
Your promoted listings ads may appear on various prominent placements across eBay throughout the buyer's shopping journey, including on the search results page and view item pages of the eBay site where you are registered (Canada, US, UK, Germany, or Australia), and are limited to that site alone.
Your ads may appear on both desktop and mobile search results, on premium placements within search results, or on premium placements on the view item page.
- Can my ads appear if my listing already appears in search results?
Yes, your promoted listings may still appear even if the listing appears within a buyer's search results.
- Can the same ad appear in more than one placement on the same page?
Yes, an individual ad may appear in more than one placement on a page.
- Do promoted listings ads appear internationally?
Your promoted listings ads may appear on the search results pages of the eBay site where you are registered, and are limited to that site alone. Ads don't appear on additional sites or through cross-border trade or international site visibility.
- Are promoted listings multi-screen?
Yes, promoted listings ads appear on desktop computers, tablets, and smartphones.
- Does Best Match factor into which ads appear?
No, your Best Match ranking does not affect whether or not your ads appear.
- Can promoted listings ads be combined with eBay Store promotions?
The pricing of the item reflected in the ad matches the price in your listing. If you use Markdown Manager to offer a discounted price, that price will appear in your promoted listings ad. Offers created via your promotions manager tool, however, will not appear in your promoted listings ads.
- How do I launch a campaign?
Launching a promoted listings campaign is quick and easy. Just follow these steps:
- Select the listings available to promote.
- Set your ad rate—the percentage of the final sale price you're willing to pay to promote your ad, which can be between 1%-20% of the final sale price for each item.
- Review and launch your campaign. You can monitor its performance using the promoted listings dashboard.
We also provide the option to upload listings in bulk if you have a large quantity of data. Follow these steps:
- Prepare a .csv file with the Item IDs you wish to promote, and the ad rates for each item.
- Upload the file.
- Review and launch your campaign.
Note: You can add up to 25,000 listings per file. Large files may take up to an hour to upload.
- The file must be in .csv format.
- Item IDs should be in number format, with no decimal points.
- Ad rates can be provided in increments of 0.1. Do not add a percentage sign to the end of your ad rate.
- How do I know what ad rate to set?
Recommended ad rates are displayed on the Ad rate trends page. To increase the chance that your promoted listings may be displayed, set a competitive ad rate.
- Campaign-level control of the ad rate percentage
- Sellers have the ability to apply or change the ad rates they wish to choose to all items in the campaign
- Sellers have the ability to apply or change the recommended ad rate to all items in the campaign by selecting Apply trending rates
- Item-level ad rate percentage
- Sellers have the ability to apply or change the ad rates they wish to choose to individual items in the campaign
- Sellers have the ability to apply or change the recommended ad rates to individual items in the campaign by sliding the blue dot on the lever next to the individual items
- If a sellers sets the highest ad rate on an item, does their ad always appear?
In addition to looking at a seller's set ad rate, other factors are also considered, such as relevancy and how well an item is selling at the time the ad rate is set. Promoted listings from sellers with different ad rates may appear in different ad locations.
- After I launch a campaign, do my future listings automatically appear as ads in that campaign?
Only Good 'Til Cancelled listings remain in an active campaign when these listings are renewed. All other listings need to be manually added to your campaigns, even relisted items that previously were added to a campaign.
- Can I promote listings that have been marked down or discontinued?
All eligible listings are displayed when you sign in to promoted listings. You can select any eligible listing.
- How do I edit or change a campaign?
You can edit a campaign name, the campaign dates, the listings you want to promote, and the ad rate at any time. Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when you resume the campaign. To edit a campaign:
- On your promoted listings dashboard, select Actions next to the campaign you want to edit, then choose Edit campaign.
- If you wish to bulk edit existing campaigns, download the Edit campaign file by selecting Actions next to the campaign you want to edit, modify the file, and re-upload it.
Note: Large files may take up to an hour for changes to be reflected.
- Can I edit my promoted listings ad?
A promoted listings ad pulls information—your photo, title, price, and format—automatically from your listing. If you wish to change the content in your promoted listings ad, you can only do so by editing the listing itself.
- Can I stop a campaign?
You can stop or start a promoted listings campaign at any time. Stopping a campaign generally takes effect the same day. Keep in mind, however, that any sales generated after you stop the campaign from buyers who clicked your ads before they were stopped are charged the promoted listing fee. Dashboard information from stopped campaigns continues to be available.
To stop an individual campaign, select Actions from the promoted listings dashboard, then choose Pause or End from the drop-down menu. If you wish to stop multiple campaigns, check the campaigns you wish to stop, then select Pause or End.
- Can I delete campaigns?
Only a campaign that has ended can be deleted. If your campaign is active or paused, you may not be able to delete the campaign.
To end a campaign:
- On the promoted listings dashboard, select Actions next to the campaign you wish to end, then choose End from the drop-down menu. Note: It may take a few minutes for the campaign to end.
- The status of the campaigns will change to Ending.
- Next, check the box next to the campaigns you wish to delete, and select Delete.
- Can I sort the fields on the campaign dashboard?
You can sort any of the fields available on your campaign dashboard—Name, Status, Start date, End date, Listings, Sold, Ad fees, or Sales—in ascending or descending order.
- What happens when my listings change?
Promoted listings ads automatically take into account any changes you make to your listings, including price, title, primary photo, and description changes. You only need to edit your campaign each time you have new listings that you want to add.
- My listing has sold or was ended. Do you stop displaying ads automatically?
We don't display promoted listings ads for listings that aren't active—whether the listings have sold, expired, or were ended by you. If your listing has ended and you've manually relisted it, we don't automatically add the listing back into your campaign. Once you've restarted your listing, you need to edit your campaign and add the listing manually. Good 'Til Cancelled listings stay in active campaigns until you remove the listing from the campaign.
- How do I know if promoted listings is working for me?
Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:
- Impressions: The number of times your ads appeared
- Clicks: The number of times potential buyers clicked your ads
- Sold: The number of items sold through promoted listings ads
- Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
- Sales: The number of items purchased within 30 days of a click on your ad
- Can I see how my campaigns are positively affecting my sales?
Your promoted listings dashboard contains information on the sales related to your ads. Sales are from buyers who clicked your ad and purchased the item within 30 days. The number of items and the amount resulting from those sales is displayed. The default view on the dashboard is Last 31 days. You can add custom date ranges to suit your needs.
A graph on the dashboard shows daily impressions, clicks, and sales trends. If you wish to see detailed metrics at the item level, simply select Download report under the Manage link next to the campaign you want to see data for.
The download file shows you key performance metrics such as Quantity sold (the total quantity sold for the item on eBay), Impressions (the number of times your item was viewed), Clicks (the number of times your item was clicked), Sold (the number of items sold through the promoted listings service), and Ad fees (the amount you paid in fees for promoted listings.
- If a buyer finds my listing via search results instead of a promoted listings ad, do I pay an ad fee?
You only pay an ad fee when an item sells within 30 days of a click on your ad in one of the designated placements reserved for promoted listings.
- Is my ad fee credited back if the buyer doesn't pay or returns the item?
If eBay credited any ad fees back to you, you'll see this information on your invoice. You should be able to see the credits in the Discounts and credits section, and the item-level details under the Promoted listing fee credits.
- Does my monthly invoice from eBay show ad fees?
Both your ad fees and ad rates appear on your eBay invoice. Ad fees will appear as a separate line on your eBay invoice, and in detail where fees will be categorized by item. You can also get up-to-date sales and ad fee details on your dashboard.
- What ad rate am I charged if my buyer clicks multiple times on my ad?
We charge the ad rate that was active for the first click we can attribute to this buyer within the 30 day window.