Best Practices

Best Practices

Be sure to follow these best practices as you create and revise your listings using the eBay catalogue.

• Follow the best practices outlined in Best Match Tips. Pay special attention to pricing competitively and provide great customer service to keep your performance rating high.
  
  
• Whenever possible, include unique product identifiers like UPC, GTIN, or ISBN. This helps buyers using these identifiers within eBay search, off-eBay search engines, and using mobile applications to find your listing.
  
  
• Listings that don't use the eBay catalogue in several electronics categories will receive limited exposure on the Search Results page and may be subject to a range of actions including listing removal.



• To list a bundle—a standard item plus additional accessories—select the "additional items" in Item Specifics and specify the ones included with the main device. Bundles will be shown under a separate tab on the product details page.
  
  
• When listing items with the eBay catalogue that are not in new condition, be sure to include pictures that accurately reflect their condition.
  
  
• With an emphasis on value in these categories, it will be especially important to follow these tips to ensure your products are competitive:
  • With Fixed Price listings, it's rarely a good strategy to "set it and forget it." Keep a close eye on how price is impacting your status and make adjustments as needed to stay on top.
  • Watch your closest competitors on and off eBay, and look at what they are charging for similar items. Buyers know how to find the best deal.
  • List Auction-style items with a low start price.
  • Offer free or discounted shipping.
  • Use subtitles to help differentiate your listing.
  
  

Next Steps:
How to list and revise with the catalogue
Frequently asked questions