Photo tips

Use these tips to enhance your listings, entice buyers, and generate sales.

Take pictures that sell
Our photo guide will show you how

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10 tips for taking photos that sell

Tip #1: Use a plain, uncluttered backdrop

Draw attention to your item by setting it up against a plain white or neutral backdrop. White poster board clipped to a stand and bent to form a backdrop works well.

Tip #2: Turn off the flash. Use diffused lighting.

Avoid using a flash, which can cause shadows, reflections, hot spots, and grayness. Diffused lighting helps eliminate shadows and reflections.

Tip #3: Use a tripod

Unsteady hands can lead to fuzzy photos. A tripod keeps the camera steady for clear, sharp photos. If you don’t have a tripod, place the camera on a flat surface and use the shutter timer to eliminate excess motion.

Tip #4: Capture high-resolution photos

Use the Medium or High file size setting on your camera so buyers can enlarge and zoom in on your photo.

Tip #5: Fill the frame with the item

Center the item so that it takes up 80%–90% of the frame, allowiing buyers to see every detail.

Tip #6: Capture all angles, details, and blemishes

Capture images of the top, bottom, and sides of your item with detailed close-ups. Also, include photos that clearly show any flaws, and always share pertinent details in the Item Description area of your listing.

Tip #7: Show the scale

If the size of your item isn’t clear, avoid buyer confusion by placing a coin or ruler next to the item to indicate its size.

Tip #8: Keep your photos from tinting

Typically, digital cameras have a setting called Auto White Balance (AWB) that compensates for tinting and creates a neutral or “daylight” photo. If your photos consistently turn out blue or yellow, try adjusting the white balance setting.

Tip #9: Capture detailed close-up shots

Use the “macro” mode or setting on your camera for close-ups. A tripod and shutter release are also useful as the slightest motion during the exposure will cause motion blur.

Tip #10: Avoid using props

Avoid using props if they obscure the product or prevent the item from filling the majority of the frame. Props may confuse buyers about exactly what’s included in your listing.

Special tips for successfully selling fashion

Help your buyers get the picture-perfect outfit they’re looking for. So buyers can really get a feel for the fit, keep these extra tips in mind when you’re selling fashion:

Tip #1: Show the fit, and show it all

Using a model, dress form, or mannequin is a better way to show clothing fit than on hangers or laying on a flat surface. Photograph all angles and include close-ups of patterns, trims, hardware, or textured materials.

Tip #2: Share any wear and tear

Show any wear, tear, or blemishes to set buyer expectations about the item's condition.

Tip #3: Shoot shoes from different angles

Buyers want to see the front, top, sides, and bottom of shoes.

Tip #4: Display handbags inside and out

Photograph the interior and exterior, the front and bottom of the bag, inside lining, and tags. Also, use the new Handbag Measurement Guide and provide the size in your item description.

Tip #5: Include the tags and labels

Photograph labels and tags on clothing. If the item is still in the box, take shots of that as well.

Tap into these mobile photo tips

  1. Keep the lens clean

    Use lens cleaning solution or a soft cloth or even a T-shirt in a pinch.

  2. Check your settings

    Make sure your camera is set to the highest resolution.

  3. Turn off flash

    Shadows, reflections, and greyness will make your photos less attractive.

  4. Minimize camera movement

    Place the camera on a flat surface and use the shutter timer to eliminate excess motion.

  5. Consider third-party camera apps

    May allow you to capture more detailed photos and edit them.

    Download the mobile app

Additional photo tips

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Help your photos tell a story

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Take pictures that sell

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