Choosing a listing site

Which site will help you reach buyers best? Both and will let you reach thousands of potential buyers daily, and give you equal exposure in search results no matter which site you choose.

listing on or

For most Canadian sellers, is the best choice for listing. You'll get the same exposure in search results as you would for listing on, but with the added benefits of listing in Canadian currency and adding Canadian-branded shipping services, making your item more appealing to both Canadian and US buyers.

Program or feature

List in USD
List in CAD

French language listing flow available

Parts & Accessories fitment
Insertion fees, final value fees, and eBay Store subscriptions
Canadian-branded shipping services
Canada Post calculated shipping
Print pre-filled Canada Post shipping labels from your listing

Frequently Asked Questions

  • Is it cheaper to list on one site or the other?

    It can be. If you are a seller who charges higher shipping for US buyers than for Canadian buyers, you'll reduce your final value fees by listing on

    When you sell to US or international buyers, your final value fees are calculated against your first domestic shipping service. If you charge $10 shipping for Canadian buyers, and $20 shipping for US buyers, your final value fee will be calculated based on the $10 shipping fee, even if your buyer is in the US.

    Conversely, if you charge $10 shipping for US buyers, and $20 shipping for Canadian buyers, your final value fee will be calculated based on the $10 shipping fee.

    You can save even more by listing on and offering free shipping to Canadian buyers—then, you'll never pay final value fees on shipping, even for US or international buyers. Learn more about how final value fees are calculated.

  • Can I list on both and

    In most cases, it's more economical to list only on one site— or You'll get the same exposure on both sites, and you can offer shipping to both the US and Canada. And if you ship from both sides of the border, you're at a distinct advantage—your item will be shown in CAD for Canadian buyers and USD for US buyers, and you can offer branded shipping services for Canada Post, USPS, or other carriers depending on where you're shipping from, so that buyers see that you offer shipping services they recognize and trust

    You may want separate listings for some of your items if your inventory is located in both the US and Canada. Learn more about our duplicate listing policy.

  • The majority of my sales are to US buyers. Is it better to list on

    Probably not. Canadian sellers who list in Canadian Dollars on have a 10% higher overall sell-through rate than those who list in US Dollars, including those who list on—read more about our study on buyers listing in Canadian Dollars. You can also save money on final value fees by listing on, even if you often sell to US buyers:

    Final value fee for an item listed on with a Canadian buyer: Final value fee for an item listed on with a US buyer:
    10% x $100.00 CAD
    + 10% x $15 CAD
    10% x $100.00 CAD
    + 10% x $15 CAD
    = Final value fee $11.50 CAD = Final value fee $11.50 CAD

    Final value fee for an item listed on with a Canadian buyer: Final value fee for an item listed on with a US buyer:
    10% x $74.00 USD
    + 10% x $22.20 USD
    10% x $74.00 USD
    + 10% x $22.20 USD
    = Final value fee $9.62 USD ($13.00 CAD) = Final value fee $9.62 USD ($13.00 CAD)

    In addition, when US buyers see your item on, they'll see the listing price in its original currency, as well as the lower, converted price in USD. In times when the Canadian Dollar is weak, this can make your item stand out. In times when the Canadian Dollar is closer to parity, your item will either still appear to have a small "discount" after conversion.

  • Will listing on affect my search rankings on

    Your item will get the same exposure in search results on when listing on that you would if you had listed on directly.

  • Won't US buyers be hesitant to purchase an item if it's listed in a different currency?

    Our research shows that the opposite is usually true—learn more about eBay's currency listing analysis. At low exchange rates, your item looks like it's on sale to US buyers—and Canadian buyers will find it more appealing to pay in their own currency, without having to worry about paying for the exchange.

  • Why should I list Good 'Til Cancelled listings on

    For long-tail inventory like Good 'Til Cancelled listings, you're better off listing in Canadian Dollars. This way, US buyers will always see your prices converted into US Dollars using the current foreign exchange rate. It also helps preserve your margins when the Canadian Dollar is low, and reprices automatically when it's high, to keep your item priced competitively.

    For example, suppose two sellers each listed items for $100 back when the US and Canadian Dollar were at parity. One seller lists in CAD and one in USD. Now, suppose that the Canadian dollar has fallen to 80 cents.

    Listed in CAD:
    US buyers will now see the price they need to pay converted to US$80, and it looks like a great deal. When the US buyer pays, the seller always maintains the profit margin initially planned for, because the US$80 paid by the buyer is worth C$100.

    Listed in USD:
    Unless this seller was diligent about updating prices with foreign exchange movements along the way, sales may now decline. When the seller makes sales at US$100, it’s now worth $120 Canadian! Which is great, except that this listing is no longer priced competitively for Canadian buyers, who now see the price as C$120. And it’s no longer competitive for US buyers, who can buy items from our other seller for US$80 instead of US$100.

    What if the exchange rate goes the other way around, so that the Canadian dollar was worth US$1.20?

    The seller who listed in US dollars now has the lower price for both Canadian and US buyers, but the seller may no longer be covering their profit margin. If they had planned on collecting the equivalent of C$100 for each sale, but listed at US$100, the buyer will now only be paying the equivalent of about C$83.