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2010 Spring Seller Update

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Spring 2010 Fee Update

OUR LOWEST FEES EVER COMING THIS SPRING: FREE AUCTIONS, FIXED PRICE AS LOW AS 3¢

March 30, 2010 will bring eBay's lowest fees ever. Sellers of all sizes will have a range of options for easy selling and maximum profitability. For the vast majority of sellers, the new fee options will bring significant savings with dramatically reduced upfront cost.
Highlights

With eBay's new standard fees you can list Auction-style with a low start price FREE — up to 100 items a month — and pay only if your item sells. Or you can choose one of the new eBay Stores subscription packages and list in Fixed Price with full search exposure for as low as 3¢ and in Auction-style at a significantly discounted rate.

Also starting March 30, there will be one Fixed Price format on eBay. Listings in the current Stores Inventory Format will automatically become regular Fixed Price listings with the same duration and appear with all other Fixed Price listings in eBay search results.

Subscribe or upgrade your Store now and pay no additional monthly subscription fees until April 2010!


NEW STANDARD FEES

List Auction-style FREE with a low start price — pay only if your item sells.
  • NO Insertion Fees for Auction-style listings when you list your item with a start price under $1 (US$ or C$)— up to 100 listings per month. Pay only if your item sells.
  • New low Insertion Fees when you list your item with a start prices of $1 (US$ or C$) or more
  • One easy Final Value Fee of 9% of the winning bid — and never more than $50 (US$ or C$)— regardless of your start price or final selling price.
  • 50¢ Insertion Fee for Fixed Price with Final Value Fees for the most part staying the same
With no or low Insertion Fees for Auction-style listings—plus the fact that Auction-style listings get an automatic boost in search results when they're about to end — the new standard rates are a great value if you sell occasionally or sell to earn extra cash.

See fee chart for details.


NEW EBAY STORES SUBSCRIPTION PACKAGES

List in Fixed Price with full search exposure as low as 3¢
  • Insertion Fees as low as 3¢ (US$ or C$) for Fixed Price listings with full exposure in search results
  • Fixed Price Final Value Fees for the most part staying the same
  • New low Auction-style Insertion Fees
  • Auction-style Final Value Fees significantly reduced over the new standard rate
  • FREE pictures—up to 12 per listing
  • FREE Selling Manager Pro with Premium and Anchor subscriptions
  • Plus all the other great marketing tools you get with an eBay Stores subscription, including your own customizable store front and Markdown Manager.
See fee chart for details.

Note: In preparation for these changes, in a few weeks we'll be disabling the one month free trial for store subscriptions on eBay.ca.

Choose the package that's right for you. Sign up now, before March 29, and pay no additional monthly fee until April!:

  • BASIC: 20¢ Fixed Price Insertion Fees, C$15.95/month
    Perfect if you list more than 50 Fixed Price or Auction-style items a month. It's a great starter package if you plan to start an eBay business or ramp up your selling.
    20¢ Canadian for listings in Canadian currency, 20¢ US for listings in US currency.

  • PREMIUM: 5¢ Fixed Price Insertion Fees, C$49.95/month
    The right choice for higher volume sellers (more than 250 items per month) and sellers listing in both Auction-style and Fixed Price formats.
    5¢ Canadian for listings in Canadian currency, 5¢ US for listings in US currency.

  • ANCHOR: 3¢ Fixed Price Insertion Fees, C$299.95/month
    Get the same great deal as the old Store Inventory format-now with full exposure in search results! With an Anchor Store subscription, higher volume sellers get top savings and the lowest package rates on eBay.
    3¢ Canadian for listings in Canadian currency, 3¢ US for listings in US currency.

    Subscribe on either eBay.ca or eBay.com Whether your store subscription is placed on eBay.com or on eBay.ca, you'll have access to the special insertion fees above whether you list on eBay.com or on eBay.

    Use the Fee Illustrator to help you decide.

    NOTE: Starting in March, meeting the new minimum performance standard to sell on eBay.com will be a requirement for Premium and Anchor Store subscribers. See new requirements for Premium and Anchor subscribers. ca.


One Fixed Price listing format
Starting March 30, on all North American eBay sites, eBay will offer one Fixed Price format with full search exposure. Existing Store Inventory Format listings will automatically become regular Fixed Price listings with their original duration at the new fees included with your Stores subscription package. Get more information about what you can do now to prepare for this change.

Sign up now
Subscribe or upgrade your Store now and pay no additional monthly subscription fees until April 2010!


Fee Charts

eBay Canada fees as of March 30, 2010

Standard Fees — Auction-style Listings in C$ Currency
Starting Price Insertion Fees
C$0.01 – C$0.99 FREE!*
C$1.00 – C$9.99 C$0.25
C$10.00 – C$24.99 C$0.50
C$25.00 – C$49.99 C$0.75
C$50.00 – C$199.99 C$1.00
C$200+ C$2.00
Selling Price Final Value Fee
Item not sold No Fee
C$0.01 and above 9% (C$50 cap)
*Up to 100 each month

Standard Fees — Auction-style Listings in US$ Currency
Starting Price Insertion Fees
US$0.01 – US$0.99 FREE!*
US$1.00 – US$9.99 US$0.25
US$10.00 – US$24.99 US$0.50
US$25.00– US$49.99 US$0.75
US$50.00 – US$199.99 US$1.00
US$200+ US$2.00
Selling Price Final Value Fee
Item not sold No Fee
US$0.01 and above 9% (US$50 cap)
*Up to 100 each month



Store Subscriber Fees — Auction-style Listings in C$ Currency
Starting Price Insertion Fees
C$0.01 – C$0.99 C$0.10
C$1.00 – C$9.99 C$0.25
C$10.00 – C$24.99 C$0.50
C$25.00 – C$49.99 C$0.75
C$50.00 – C$199.99 C$1.00
C$200+ C$2.00
Selling Price Final Value Fees
Item not sold No fee
C$0.01 – C$50.00 8.75% of the closing value
C$50.01 – C$1,000.00 8.75% of the initial C$50.00, plus 4.0% of the remaining closing value balance (C$50.01 – C$1,000.00)
Equal to or over C$1,000.01 8.75% of the initial C$50.00, plus 4.0%
of the initial C$50.01 – C$1,000.00, plus 2.0% of the remaining closing value balance (C$1,000.01 – closing value)
Pictures (up to 12) FREE

Store Subscriber Fees — Auction-style Listings in US$ Currency
Starting Price Insertion Fees
US$0.01 – US$0.99 US$0.10
US$1.00 – US$9.99 US$0.25
US$10.00 – US$24.99 US$0.50
US$25.00 – US$49.99 US$0.75
US$50.00 – US$199.99 US$1.00
US$200+ US$2.00
Selling Price Final Value Fees
Item not sold No fee
US$0.01 – US$50.00 8.75% of the closing value
US$50.01 – US$1,000.00 8.75% of the initial US$50.00, plus 4.0% of the remaining closing value balance (US$50.01 – US$1,000.00)
Equal to or over US$1,000.01 8.75% of the initial US$50.00, plus 4.0%
of the initial US$50.01 – US$1,000.00, plus 2.0% of the remaining closing value balance (US$1,000.01 – closing value)
Pictures (up to 12) FREE



Fixed Price Insertion Fees - Listings in C$ Currency
eBay Stores subscription Anchor Premium Basic Standard Fees (non-subscriber)
Insertion Fee C$0.03 C$0.05 C$0.20 C$0.50
Pictures (up to 12) FREE FREE FREE No change



Fixed Price Insertion Fees - Listings in US$ Currency
eBay Stores subscription Anchor Premium Basic Standard Fees (non-subscriber)
Insertion Fee US$0.03 US$0.05 US$0.20 US$0.50
Pictures (up to 12) FREE FREE FREE No change



Fixed Price Final Value Fees - Listings in C$ Currency
Selling Price All Other Categories Electronics and Computers* Clothing, Shoes & Accessories and Parts & Accessories Media
Item not sold No fee No fee No fee No fee
C$0.01–C$50.00 12.0% of the closing value 8.0% 12.0% 15.0%
C$50.00–C$1,000.00 12.0% of the initial C$50.00, plus 6.0% of the remaining closing value balance (C$50.01–C$1,000.00) 5.0% 9.0% 5.0%
Equal to or over C$1,000.01 12.0% of the initial C$50.00, plus 6.0% of the next C$50.01– C$1,000.00, plus 2% of the remaining to closing value balance (C$1,000.01–closing value) 2.0% 2.0% 2.0%



Fixed Price Final Value Fees - Listings in US$ Currency
Selling Price All Other Categories Electronics and Computers* Clothing, Shoes & Accessories and Parts & Accessories Media
Item not sold No fee No fee No fee No fee
US$0.01–US$50.00 12.0% of the closing value 8.0% 12.0% 15.0%
US$50.00–US$1,000.00 12.0% of the initial US$50.00, plus 6.0% of the remaining closing value balance (US$50.01–US$1,000.00) 5.0% 9.0% 5.0%
Equal to or over US$1,000.01 12.0% of the initial US$50.00, plus 6.0% of the next US$50.01– US$1,000.00, plus 2% of the remaining to closing value balance (US$1,000.01–closing value) 2.0% 2.0% 2.0%
* Includes Computers and Networking, Electronics, Cameras and Photo, Video Games Systems, Pro Audio Equipment


eBay Stores Subscription Rates
Subscription Fees
Store level Fee
Basic C$15.95/month
Premium C$49.95/month
Anchor C$299.95/month


Current selling fees

Fee Illustrator: Use the Fee Illustrator to help determine which option is best for you.


TAKE ACTION:
Takes steps now to take full advantage of these changes:
  • Review the new fee options carefully. If you currently have an eBay Store, understand how your fees will change when your Store Inventory Format listings become regular Fixed Priced listings.

  • Determine which new plan works best for the way you sell or the way you plan to sell. Use the Fee Illustrator to help you decide.

  • Subscribe or upgrade your Store now and pay no additional monthly subscription fees until April 2010!

  • Review your current Store Inventory Format listings—especially Good 'Til Cancelled listings—and determine which ones you want to be renewed at the new rate. Some options to consider:

    • Allow inventory to renew as regular Fixed Price listings at the new rate determined by the eBay Stores subscription package of your choice. If you opt not to subscribe to an eBay Store, your items will be renewed at the new standard rate.

      Note: Store Inventory Format listings that come up for renewal between April 5 and May 5 with Subtitle, Bold or Gallery Plus listing upgrades will have the listing upgrades removed. We're doing this so you don't otherwise incur the higher regular price for these listing upgrades which take effect March 30. Store Inventory Format listings with Subtitle, Bold, or Gallery Plus that come up for renewal between March 30 and April 4 as regular Fixed Price Format listings with full search exposure, will be charged the Store Inventory Format rate for these features that was in effect prior to March 30 as a one-time courtesy and then be removed at the next renewal cycle. In either case, you can add them back to your listings at any time.

    • Revise your current listings to make them more competitive and ensure they will perform well as regular Fixed Price listings.

    • Liquidate inventory you don't want to renew before the new pricing starts: For example, re-price, send to auction, offer items at a special price with Markdown Manager, or use Best Offer.

    • Review your Store Inventory format listings that are not selling now and may not perform well as regular Fixed Price listings. To help you identify this inventory, listings with no activity in the past 16 months will be flagged as a note in My eBay and other selling tools including Turbo Lister, Selling Manager, Selling Manager Pro, and Blackthorne. If you determine that a Premium or Anchor Store subscription is right for your business, make sure you meet the new seller requirements for a Premium or Anchor store by March 30.



Frequently Asked Questions

What are the changes to eBay seller fees?
We're introducing a new fee structure that will allow you to select an option that works best for you based upon your selling activity and preferred listing format. Beginning March 30, 2010, you'll have the option to list with new eBay standard fees or, for a monthly subscription fee, choose an eBay Stores package with discounted Fixed Price fees and new low fees for auctions. See the new fee charts for details.

In general, are eBay fees going up or down?
For most sellers, the new fee options will bring significant savings with dramatically reduced upfront cost. Across the board, Insertion Fees are being dramatically reduced. Final Value Fees for Fixed Price listings are for the most part staying the same. See the fee charts for details.

What are the new standard (non-subscription) fees and who do they benefit?
The standard fees are tailored to help sellers who list primarily in Auction-style format and sell just a few items a month or throughout the year. We're taking away the upfront cost to list your item on eBay by making it free to list Auction-style with a start price under $1. We're lowering Insertion Fees for Auction-style listings if you start at $1 or more. We're also simplifying the fee you pay when your item sells to 9% of the final sale price capped at maximum of $50—regardless of your start price or final selling price (C$50 for listings in Canadian dollars, and US$50 for listings in US dollars). For Fixed Price listings, the new standard Insertion Fee is 50¢ with Final Value Fees based on your category and final selling price. Standard Final Value Fees for Fixed Price listings will be the same as the new Stores subscription packages. See the fee charts for details.

What are the new eBay Stores subscription packages and who do they benefit?
eBay Stores subscriptions are designed for higher volume sellers listing Auction-style and/or in Fixed Price, as well as sellers who list primarily in Fixed Price. For a low monthly fee, you get discounted Fixed Price Insertion Fees as low as 3¢ per listing with full search exposure-up to 90% off the new standard Fixed Price Insertion Fee. Plus you get a great value on Auction-style listings with new lower Insertion Fees and Final Value Fees lower than the new standard pricing See the fee charts for details.

How do I subscribe or upgrade my eBay Store?
You can subscribe to a new Store here or you can upgrade your current Store subscription under Manager My Store in the Account tab in My eBay.

Does it matter whether my store subscription is on eBay.ca or eBay.com?
1. You can open your store on either eBay.ca or eBay.com. Either way, you'll be eligible for the new fee options when you list on eBay.ca, as well as when you list on eBay.com or the US Motors site.
2. If you open your store on eBay.ca, your subscription fees will be assessed in Canadian dollars. If you subscribe on eBay.com your subscription fees are assessed in US dollars.
3. Your associated free Selling Manager Pro subscription will only apply on your store subscription site.

What else do I get with a Stores subscription package besides the new discounted fees?
The new Stores subscription packages also include other great benefits such as free pictures (up to 12 per listing) and, for Premium and Anchor subscribers, free Selling Manager Pro (C$15.99/mo value) to help manage your listings and sales more efficiently. Plus you get all the great marketing tools included with an eBay Store.

When will the new fee options (standard and new eBay Stores subscriptions) become effective?
All new fees become effective at midnight Eastern Time (00:00:00 ET) on March 30th, 2010. Listings that begin on and after midnight on March 30th (e.g. at 00:00:01 a.m. ET), will be charged the new fees, regardless of when they were created (e.g., through a listing tool or through the Sell Your Item form using the listing scheduler feature). Store Inventory Format listings will renew with the new fees only if the time of renewal is on or after March 30, 2010.

What other fee changes are being made?
  • The International Site Visibility Fee on Fixed Price items will be a flat $0.50 for all durations (C$0.50 for listings in Canadian dollars, and US$0.50 for listings in US dollars). There will be no changes to the International Site Visibility Fee for Auction-style listings
  • Antique Tractors will be charged same insertion fees, final value fees and reserve fees as the Capital Equipment -> Tractors and Farm Machinery categories. Get more information on Capital Equipment fees.
Are there any other changes to the Fixed Price format?
Fixed Price listings must now have a price of at least $0.99 (C$0.99 for listings in Canadian dollars, and US$0.99 for listings in US dollars).

Are there any other changes taking place with Auction-format?
The Feedback requirement to add the Buy It Now option in Auction-style listings will be removed as of March 30, 2010.

Why are you only offering zero Insertion Fees for auctions starting under $1 with the new standard fees?
This "no fee to list" option provides an incentive to list the way auctions work best—with a low start price to stimulate bidding. If the item doesn't sell, you pay nothing. You can also start your Auction-style listing at other start prices for a new lower Insertion Fee. A 9% Final Value Fee (capped at C$50 for listings in Canadian dollars, and US$50 for listings in US dollars) applies when your item sells.

I usually start my Auction-style listing under $1 but add a reserve to some of my listings. Will I be charged an Insertion Fee for those listings under the new standard fee structure?
The free Insertion Fee applies to listings that start at $0.99 or below and have no reserve. For listing that start under $0.99 and have a reserve, the Insertion Fee will be $0.10 (C$0.10 for listings in Canadian dollars, and US$0.10 for listings in US dollars). Reserve fees will still apply to your listings.

Does this new fee structure have any impact on my Top-rated seller discounts?
The discount you receive for achieving eBay Top-rated seller status will not change as result of the new fee structure. If you are an eBay Top-rated seller and get a 20% discount, you will continue to get a 20% discount on the Final Value Fees you pay with the new rates of your choice.

Where will the new fee structure take effect?
The new fee structure will apply to eBay.com, eBay.ca, and eBay Motors Parts & Accessories. (See fee changes for eBay Motors Vehicles).

If I list with a selling tool such as Selling Manager or Turbo Lister before March 30, 2010, but don't confirm the listings until after March 30, 2010, which price will I be charged?
All items that begin on or after midnight Eastern Time (00:00:00 ET) on March 30, 2010, will be charged according to the new fee structure. In this example, listings confirmed after March 30, 2010, will be charged the new fees, regardless of when they were submitted.

What categories are included in these changes?
All regular categories on eBay.ca, eBay.com are included, except those mentioned under the exclusions.

What categories are excluded from these changes?
Excluded from the Insertion Fee and Final Value Fee changes are Real Estate and Vehicle categories, and the following Business and Industrial Capital Equipment categories: Tractors & farm machinery (91952), heavy equipment (25249), concession trailers, carts (67145), imaging and aesthetics equipment (92036), forklifts and other lifts (97185), manufacturing equipment (92080), metalworking equipment (92082) and commercial printing presses (26247).

What do these changes mean for low volume sellers who sell fewer items in many categories or the unique items you can only find on eBay? Will these sellers benefit from the changes?
The new standard fees are specifically tailored to meet the needs of sellers who list primarily in Auction-style format and/or sell just a few items per month or throughout the year. We're lowering the upfront cost to list on eBay and simplifying the fee you pay when your item sells.

I'm a high volume seller and I sell almost exclusively in Auction-style, often with a start price over $1.00. Which fee option will be best for me?
High volume auction sellers can also benefit from these changes. The new eBay Stores subscription packages include low Auction-style and Fixed Price fees, free pictures and free sales management tools such as Selling Manager Pro (with Premium and Anchor Stores). High volume auction sellers should consider a Basic store when they list over 50 Auction-style items per month. Use the Fee Illustrator to help you determine the most cost-effective fee option for your business.

Is there a free trial for Stores subscriptions?
There is no free trial period. However, if you wish to try an eBay Store subscription, review and select a Store subscription that you believe will work best for you. Store subscriptions are for a minimum 30-day period. You will be billed even if you cancel or downgrade your subscription within this period. Subscriptions cancelled or downgraded after the first 30 days will be pro-rated.

Can I still list 5 free every 30 days regardless of my auction start price?
No. The current "5 Free Insertion Fees every 30 days" fee structure for Auction-style listings available when you list using the Sell Your Item Form will be replaced with the new standard fees on March 30, 2010.

With the new standard fees, all Auction-style listings with a start price under $1 will be free to list, up to a maximum 100 listings per calendar month, whether they were listed with eBay's Sell Your Item form or with a listing tool such as Turbo Lister. After the 100 per month maximum, an Insertion Fee of 10¢ per listing will apply.

You can also start your Auction-style listing at other start prices for a low Insertion Fee. See fee chart for details.

With the new standard fees, a 9% Final Value Fee (capped at $50) applies when your item sells, regardless of your start price or final selling price.

If you list more than 50 items Auction-style items per month, you may have lower fees overall with a new eBay Basic Store subscription. Use the Fee Illustrator to help you determine the most cost-effective fee option for you.

Are there changes to Final Value Fees for non-Store subscribers who list in Fixed Price?
For non-Store subscribers, the Final Value Fee for Fixed Price listings will be the same Final Value Fees as Stores packages and based upon the selling price and category you sell in. For the most part, the Final Value Fees for Fixed Price listings are staying the same. See the fee chart for details.

Can I have a Stores subscription and still choose to list with standard fees?
No, the new fees associated with your Stores subscription level will automatically apply to all your listings after you subscribe to an eBay Store. Note you can choose to end your Stores subscriptions after 30 days if you want to list with standard fees. See more details below about ending, upgrading, or downgrading your Store subscription.

Will I still receive relist credit when my item does not sell?
Fixed Price listings are not eligible for relist credits when an item does not sell. However, relist credits are available (for both Fixed Price and Auction-style listings) when the original item was sold but was not paid for by your buyer. For example, you filed an Unpaid Item claim, received a credit for the Final Value Fee for that listing, then relisted the item and sold it again.

What's changing with the current Store Inventory Format?
Starting March 30, 2010, there will be only one Fixed Price format on eBay. At that time, listings in the current Store Inventory Format will become regular Fixed Price listings with the same duration. All Fixed Price, Good 'Til Cancelled listings including previous Store Inventory Format listings will be set to renew as Fixed Price listings at the new fees.

Why is eBay discontinuing the Store Inventory Format?
Having one Fixed Price format will optimize exposure for all your listings and simplify search results for buyers. It will also provide buyers with a wider selection of the most relevant inventory from trusted sellers.

When my Store Inventory Format listings become Fixed Price listings, will they appear differently than Fixed Price listings?
The only difference will be how the items are merchandised within the listing—for example, if you mention your Store or use elements of your Store branding, these elements will continue to surface in your listings. These listings will appear in search results the same way as any other Fixed Price listing.

I have Subtitle on some of my Store Inventory Format listings. When these listings become regular Fixed Price listings, will the Subtitle feature (or any other optional listing feature I purchased) carry over?
Store Inventory Format listings that come up for renewal between April 5 and May 5 with Subtitle, Bold or Gallery Plus listing upgrades will have the listing upgrades removed. We're doing this so you don't otherwise incur the higher regular price for these listing upgrades which take effect March 30.

Store Inventory Format listings with Subtitle, Bold, or Gallery Plus that come up for renewal between March 30 and April 4 as regular Fixed Price Format listings with full search exposure, will be charged the Store Inventory Format rate for these features that was in effect prior to March 30 as a one-time courtesy and then be removed at the next renewal cycle. In either case, you can add them back to your listings at any time. You will be introducing a lot of additional listings in search results with this change. Could this overwhelm buyers and clutter search results?
The intention of this change is to provide the best selection of items with great quality and great price. Best Match will help surface the most relevant items for buyers. We've made significant strides in our search technology over the past few years. In addition, we have recently conducted tests bringing the SIF (Store Inventory Format) inventory into Core search results and the findings have been very positive. Not only can our search technology handle the influx of new inventory, but with this additional inventory being exposed in search results, buyers are more often finding the things they are looking for and buying them-increasing overall purchases. That's a win for buyers, sellers, and eBay.

Will any of my Store Inventory Format listings be ended automatically with this change?
We will not end any of your Store Inventory Format listings automatically. However, Store Inventory Format listings that have had no activity in the past 16 months will be flagged as a note in My eBay and in other seller tools including Turbo Lister, Selling Manager, Selling Manager Pro and Blackthorne to help you identify listings that are not performing well. Sellers are encouraged to evaluate these listings and edit as necessary to get them ready to become Fixed Price listings surfaced in core search results. We'll notify sellers if/when non-performing listings will be ended in the future.

What can I do now to prepare for changes to fees and the introduction of a single Fixed Price format?
  • Review the new fees/plans carefully to determine which plan works best for your business. Subscribe or upgrade your Store now and pay no additional monthly subscription fees until April 2010!

  • Review your Store Inventory Format listings and determine which of those you wish to keep active. On March 30, Store Inventory Format listings will become Fixed Price listings and set to renew at the new fees with the same duration as the original listing. Consider the following options:

    • Allow inventory to renew as regular Fixed Price listings at the new rate determined by the eBay Stores subscription package of your choice. If you opt not to subscribe to an eBay Store, your items will be renewed at the new standard rate.

    • Store Inventory Format listings that come up for renewal between April 5 and May 5 with Subtitle, Bold or Gallery Plus listing upgrades will have the listing upgrades removed. We're doing this so sellers don't otherwise incur the higher regular price for these listing upgrades which take effect March 30.

      Store Inventory Format listings with Subtitle, Bold, or Gallery Plus that come up for renewal between March 30 and April 4 as regular Fixed Price Format listings with full search exposure, will be charged the Store Inventory Format rate for these features that was in effect prior to March 30 as a one-time courtesy and then be removed at the next renewal cycle. In either case, you can add them back to your listings at any time.

    • Revise your current listings to make them more competitive and ensure they will perform well as regular Fixed Price listings with Best Match.

    • Liquidate inventory you don't want to renew before the new pricing starts: For example, re-price, send to auction, offer items at a special price with Markdown Manager, or use Best Offer.
Are there tools available to help review, edit or end Store Inventory Format listings?
There are several tools you can use:
  • My eBay: Underperforming listings will be flagged
  • Selling Manager and Selling Manager Pro, Turbo Lister and Blackthorne: These tools will identify which of your listings are performing and those that are underperforming.
  • See Tips and Tools to Edit Listings for more information.
How do these changes affect my current Stores subscription?
If you are a current Stores subscriber and happy with the new rates included with your subscription level, you don't have to do anything. Sellers are encouraged to review listings and end or edit those that are not performing prior to March 30 to get them ready to become Fixed Price listings in core search results. If you currently subscribe to a Premium or Anchor Store, you'll need to be sure you meet the new "Above Standard" performance eligibility requirement. If you currently subscribe to a Premium or Anchor Store and don't meet the performance eligibility requirements, you will have 60 days to improve performance or your subscription will be downgraded to the Basic Stores tier.

What if I have a Premium or Anchor store but don't meet the new performance requirement on March 30?
Premium and Anchor Store sellers who don't meet the new performance eligibility requirement on March 30 will receive email notification in April letting them know they have 60 days from the time of the notice to improve before their subscription will be downgraded to Basic.

The eBay Stores User Agreement has been updated to reflect this new policy as well as the policy around Store cancellations and downgrades.

What happens if I improve my performance standing after my subscription has been downgraded to Basic?
When your standing improves and you once again meet the "Above Standard" requirement, you'll be eligible for a Premium or Anchor Store. If your subscription was downgraded in the meantime, you will be able to upgrade to a Premium or Anchor Store under Manage My Store in the Account tab in My eBay.

Will the Store Referral Credit continue after these changes launch?
Store Referral Credits will be discontinued as of March 30, 2010.

How do I choose the right listing format for my items?
Here are some guidelines.

Use Auction-style format when:
  • You're unsure of the value of your item and want it to sell right away, allowing the eBay Marketplace to determine its value.
  • You have unique and hard-to-find items that could attract demand and spur a bidding war, maximizing profits from your listing.
  • You are currently using Auction-style format listings, and you have a high sell-through rate (your items typically sell the first time you list them).
Use Fixed Price when:
  • You have multiple items that you can place into one listing.
  • You know the value of your item or know the exact price you need to get for it.
  • You have a lot of inventory and want to minimize your upfront Insertion Fees. Use 30-day durations and try automatic renewals (Good 'Til Cancelled) to boost efficiency.
  • You want your items to be available to buyers for more than seven days.
Consider using a combination of both Auction-style and Fixed Price when:
  • You sell a variety of items and want to attract both bidders and buyers—those looking for a deal on Auction-style listings and others who prefer the convenience of Fixed Price purchases.
  • You want to maximize demand for your inventory and leverage Auction-style and Fixed Price to help drive bidders and buyers to your other listings.
  • Test the different formats and see which one works best for you
Do all sellers have the option to subscribe to a Store?
All sellers with a PayPal account and who are PayPal Verified can subscribe to a Store. Starting March 30, 2010, to subscribe to a Premium or Anchor Store, you will also be required to meet the new minimum performance standard to sell on eBay.com. You can see your eligibility in your Seller Dashboard. Learn more about seller performance standards on eBay.com.

Are there any Feedback requirements to open a Store and/or to list in Fixed Price?
The requirements to have a minimum of 5 Feedback to list in Fixed Price and 15 Feedback to list in multi-quantity Fixed Price will be removed effective March 30, 2010.

What is changing with Fixed Price durations?
All Fixed Price listing durations—3, 5, 7, 10, 30-day and Good 'Til Cancelled—will be available with standard fees and with eBay Stores subscription packages.

How do I upgrade/downgrade my current Stores subscription?
You can upgrade or downgrade your current Stores subscription under Manage My Store in the Account tab in My eBay. Here are a couple of things to keep in mind:
  • " Store subscriptions are for a minimum 30-day period, and you will be billed even if you cancel or downgrade your subscription within this period. Subscriptions cancelled or downgraded after the first 30 days will be pro-rated. The eBay Stores User Agreement has been updated to reflect this new policy.

  • Any special offer discounts you currently have may be affected if you change your subscription level.

  • An upgrade to your Stores subscription level is effective immediately. Subscriptions are billed at the time you are invoiced and will show on the "View Account Status" page after your invoice is generated. Subscriptions are billed a month in advance. In case of an upgrade, the lower subscription tier will be prorated and you would be credited for the unused portion.

  • If you downgrade your Stores subscription level, the lower subscription level will become effective immediately. However, you will continue to pay the applicable fees at your current level until after the minimum of 30 days at the higher tier has passed.
If I have a Stores subscription, do any of my listings qualify for the standard pricing or would I ever be charged the standard fees?
If you subscribe to eBay Stores, you will pay the Insertion Fees and Final Value Fees (for both Fixed Price and Auction-style listings) associated with your Stores subscription package. You can subscribe to eBay Stores or end your eBay Stores subscription at any time. However, keep in mind that Stores subscriptions are 30 days long. When you subscribe, you're billed for the entire 30-day period, even if you cancel before the 30 days are up. When the 30-day period ends, standard fees would apply.

What will happen with the existing 5¢ Insertion Fee promotion for media listings?
Insertion Fees in Books, Music, Movies & DVDs and Video Games listed with Product Details will continue to be 5¢ through December 31, 2010 regardless of subscription. Anchor Store subscribers listing in these categories will be charged the lower Insertion Fee of 3¢ beginning March 30, 2010 when the new pricing starts.

How do I cancel my Stores subscription, and what happens to my listings when I do?
When you cancel or unsubscribe from an eBay Store subscription, you will be given the option to cancel all of your listings (they will go to the Unsold file in My eBay) or you can select the option to let your limited-duration Fixed Price listings end naturally. Good 'Til Cancelled listings will renew at the standard rate unless you end them.

To close your eBay Store:
  1. Go to My eBay.
  2. Click the Account tab, then click the Subscriptions link in the left navigation.
  3. Scroll to the eBay Stores section, and click the Cancel Subscription link.
  4. If you have bundled subscriptions with your eBay Store for Selling Manager, Selling Manager Pro, or other selling tool, select the appropriate button to specify whether you want to keep the subscriptions at the new monthly fee or unsubscribe. (Please note that Selling Manager is free for all sellers.)
  5. You should choose to end or keep all your Fixed Price listings.
  6. If you're sure you want to close your Store, click the Close store button.