The eBay Listing Analytics application provides insight into your "sales funnel" - the rate at which buyers see, click, and buy from your listings. View your listings rank, see how your listings perform compared to top listings in search results for your queries, and review trending data for both active and completed listings. Once in the application, you'll find various ways to sort and filter data and learn best practices to improve your business.

This application will replace the existing Search Visibility Tool on eBay.com and will be the primary application to help you understand key metrics related to the performance of your listings on eBay.com. The Search Visibility Tool is not available on eBay.ca, but the new eBay Listing Analytics application will be available on both eBay.com and eBay.ca.

This application will help you understand and optimize the performance of individual listings by focusing on clicks and sales in addition to search placement. It provides insight into your listings and how they are doing so you can revise as needed.

Yes. You can access the Listing Analytics application on eBay.ca to see how your listings are performing for searches and buyers on the eBay.ca site. You can also access the application on eBay.com to see how your listings are performing for searches and buyers on the eBay.com site.

No, it doesn't. If you either list on eBay.ca and indicate you will ship to the US in the listing form, or list on eBay.com and indicate you will ship to Canada, your listing will show up in searches on both eBay.ca and eBay.com. The Listing Analytics application on eBay.ca will show you how your listings are performing based on eBay.ca buyer activity and the application on eBay.com will show how those same listings are performing on eBay.com.

The eBay Listing Analytics application will be available to all sellers during the first week of October.

Yes, this application will support eBay Motors Parts & Accessories and Motors Vehicles listings.

The application will be available on eBay.ca and eBay.com to all registered sellers. It's most useful for Fixed Price, multi-quantity listings.

You will be able to subscribe to the application directly from the Applications tab in My eBay on eBay.com or eBay.ca. The Applications tab is not yet available on eBay.ca, but will be added in October. This application is free for all sellers.

When it is live in October, you'll be able to access it at www.eBay.ca/ListingAnalytics. Also, a new "Listing Analytics" link will appear under the Applications tab in My eBay. The application will be accessible from various other places on the site such as the item page, Seller Dashboard, Selling Manager/Selling Manager Pro, and the Site Map.

• The application will have robust filtering and sorting capabilities that allow you to filter results by format, sort by column, and drill down into the details of each listing to better understand listing performance.
• Search an item number or keyword to see:
  • Rank
  • Item Title
  • Format (with number of bids for auctions)
  • Impressions
  • Clicks
  • Sold Items
  • Watchers
  • Sales
• A revise button for direct access to the revise listing flow.

The data in the Listing Analytics application has a 24-hour delay with the exception of "Rank" which is real time.

The application will show how your listing compares to the top five Auction-style and Fixed Price format listings based on search results for a query you provided. You'll be able to view average impressions, views, and sold items for the top five listings in both Auction-style and Fixed Price formats.

The application will show active listings and historical data for completed listings.

Completed listings include all your listings that are no longer active on the site; data for the past 30 days will be displayed. View data including item title, format, impressions, views, sales, watchers, items sold, sales price. Click on "View more details" to drill down into specifics for each. Relist your items directly from the application.

Definitions of the metrics will be displayed in the Glossary found directly in the application. A few examples:

• Impressions: Number of times your listing appears to potential buyers in search
• Clicks: Number of times buyers clicked on your listing
• Sold items: Number of times buyers purchased from your listings

The application will surface data on both Fixed Price and Auction-style listings.

The application will provide you with guidance on how you can improve your listings. You can use the information from the application to optimize your listings in line with those best practices.

When your listing has a low click-through rate, it means that your listing isn't enticing buyers to click. If they don't click, they don't buy. Review the best practices and make some revisions to your listing to make it more attractive:

• Price competitively (including shipping costs)
• Become Top-rated on eBay.com
• Offer free shipping
• Use high quality photos
• Write an effective title
• Use item specifics – especially item condition
• List in the right format

If you have a low click-through rate, most likely you can also expect a low sell-through rate (your items are not selling). If you have a good click-through rate, but a low sell-through rate, you're enticing buyers, but losing the sale once they view your listing. Focus on the best practices that can help you close the sale such as:

• Focus on customer satisfaction
• Price competitively, define shipping costs
• Use item specifics – especially item condition
• Write an effective title
• State your terms clearly
• Use high quality photos