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Home > Sell > Seller Information Centre > News > 2011 Spring Seller Update > New standards and rewards for Canadian sellers

2011 Spring Seller Update

 
 
 
  New standards and rewards for Canadian sellers
 
   
Get more insight into your global performance to build more sales  
 
 
 
Seller performance standards help highlight sellers who consistently offer excellent service. Starting in May 2011, a new set of standards based on global performance will replace the current minimum standards system on eBay.ca (based on DSR average). Requirements to qualify for the 20% Final Value Fee discount on eBay.ca will be adjusted so more Canadian sellers can qualify. A full Top rated seller program including a badge on listings and search promotion will be launched on eBay.ca in the fall.
 
Highlights
Take Action
Best Practices
Frequently Asked Questions
 
 

Highlights


New minimum global standards to sell on eBay.ca (and all other eBay sites except US, UK and Germany)

Starting May 20, new standards based on global sales, will focus on low DSRs instead of DSR averages. This change will help sellers who offer great buying experiences get the visibility they deserve in the marketplace. The new thresholds are based on all transactions and have been adapted to sellers who sell both domestically and internationally.

A new "Above Standards" status will also be created and will be a requirement to qualify for the PowerSeller program. Both Above Standard and Standard seller performance levels have the same requirements for the rates/counts of 1s and 2s on DSRs. However, Above Standard also requires a minimum average DSR of 4.40 across all four DSRs, as well as 100 or more transactions over the past 12 months.

For now, the count of PayPal and eBay Buyer Protection cases will not be taken into account in the Global program applicable to sellers on eBay.ca.

Details:

Requirements Above Standard Standard Below standard
Basis All Buyers All Buyers All Buyers
Min DSR Required >=4.40 No minimum No minimum
Low DSR Rate/Count
  • Item as Described
  • Communication
  • Handling Time
  • Ship Cost
<=1.2% or <=4
<=2.4% or <=4
<=2.4% or <=4
<=2.4% or <=4
<=1.2% or <=4
<=2.4% or <=4
<=2.4% or <=4
<=2.4% or <=4
>1.2% and >4
>2.4% and >4
>2.4% and >4
>2.4% and >4
Cases:
  • Opened Case
  • Closed Case no seller resolution
Rate/Count:
  • Opened Case: N/A
  • Closed Case no seller resolution: N/A
Rate/Count:
  • Opened Case: N/A
  • Closed Case no seller resolution: N/A
Rate/Count:
  • Opened Case: N/A
  • Closed Case no seller resolution: N/A
Volume Requirements 100 transactions No minimum No minimum


If you sell to buyers in the US, the UK or Germany, you will still be evaluated against these programs (based only on their domestic buyers), and your performance will still impact your visibility and ability to sell on these sites. Not meeting the minimum standards in the US program can still lead to global restrictions, depending on your volume of sales to the US.

Check the requirements to sell on eBay.ca and eBay.com.

New requirements for the Canadian Top-rated seller discount program

On May 20, we will modify the requirements for the Canadian Top-rated seller discount program in order to better adapt it for sellers who do business both domestically and cross border. The new requirements will give more Canadian sellers a chance to qualify as they are less stringent, especially when it comes to shipping DSRs.

Requirements eBay.ca Top-Rated
Basis All Buyers
Min DSR Required >=4.40
Low DSR Rate/Count
  • Item as Described
  • Communication
  • Handling Time
  • Ship Cost
<=0.6% or <=2
<=0.6% or <=2
<=0.6% or <=2
<=0.6% or <=2
Cases:
  • Opened Case
  • Closed Case no seller resolution
Rate / Count
N/A
N/A
Volume Requirements PowerSeller Status


Canadian sellers who qualify for either the Global or US Top-rated program will keep getting discounts, regardless of the site they use to create their listings (eBay.ca or eBay.com)

Enhancement to the Canadian Top-rated Seller program coming this fall

The Canadian Top-rated seller program that currently offers a Final Value Fee discount to Canadian sellers offering the best buying experience will be enhanced in the fall. On top of the discount, qualifying sellers will also benefit from a Top-rated seller badge on their listings and will see their items promoted in search results. The exact date of the change will be communicated in the coming months.
 

Take Action

  • Beginning today, check your Seller Dashboard for your DSRs for transactions with all buyers to evaluate your performance against the new Global criteria.
  • If you are below the minimum Global standards, review these best practices to bring up your DSRs. These standards will be enforced starting May 20.

 

Best Practices

  • Follow these best practices for all your transactions—either domestic or international—to improve your DSRs. They'll also help you on your way to achieving Top-rated seller status.
  • Run a DSR report by country to find the source of any low DSRs. If these scores are having a material impact on your Global standards, consider not selling to these countries.
  • If facing limits on the number of items you can sell in any country, consider selling only domestically while you work to improve your international sales practices.
 

Frequently Asked Questions

Why is eBay creating Global Standards?
Until now, only the US, UK and Germany have had comprehensive seller performance standards. The new Global performance standards will provide clear minimum standards for sellers across all eBay sites, allowing sellers who offer good buying experiences to better differentiate themselves.
What kinds of transactions are evaluated on Global standards?
Transactions with all buyers on all eBay sites will be evaluated under Global standards. This is different from the US, UK, and German performance standards which only include activity from buyers in the US, UK, and Germany, respectively.

Global standards include US, UK, and German activity as well. If you sell to US and Canadian buyers, your US performance will include only US buyer activities, while your Global performance will be based on US and Canadian buyer activities combined.
What will I be evaluated on?
Similar to the US, UK, and German standards, you'll be evaluated on rates and counts of 1s and 2s on DSRs. eBay will look at transactions from buyers across the globe for the Global standards. You'll be able to see your instances of 1s and 2s on DSRs for Global transactions in the Seller Dashboard starting today. Evaluation will begin starting May 20.

Unlike the US and UK, Global standards do not factor in the frequency and number of eBay Buyer Protection and PayPal Protection cases at this time.
What happens if I fall below standard based on Global standards?
Starting May 20, 2010, sellers not meeting the minimum Global standards will be automatically demoted in search on eBay.ca and on sites outside of the US, UK, and Germany. Sellers who are severely below the minimum standards or who have a significant portion of their sales in the Global market may have their sales limited or restricted across all sites.
What should I do if I'm unable to meet seller performance standards?
It's important that you meet buyer expectations in every market in which you sell. If you find that you're not meeting buyer expectations when selling beyond your domestic market, we recommend that you:
  • Review your Seller Dashboard for details on what's impacting your seller performance. Specifically, view your performance for US, UK, Germany, and Global in the Seller Performance pages of your Seller Dashboard to identify where you may need improvement.
  • Review your negative and neutral Feedback comments to see if buyers have identified specific issues. Some buyers may call out customs as being the main issue. If this is the case, ensure that your listings clearly advise international buyers that they may experience delivery delays due to customs. Learn more about how eBay can protect you against negative Feedback in these instances.
  • If buyers identify shipping time as an issue, try using an international expedited shipping method and specifying these costs in your listings. Using a method that offers international tracking lets your buyer know where the item is while in transit, including whether it is being held by customs.
  • If these adjustments do not work, consider selling only domestically or in North America, or selling a limited type or quantity of products globally. Learn how to block buyers from specific countries.
Can I be a Top-rated seller in one market, but not meet minimum standards in another?
Yes. It is possible for you to be Top-rated in one market but not meet minimum standards for other markets. Not meeting the minimum standards in any market puts you at risk for selling limits or restrictions across all markets. You can minimize the risk of further consequences by meeting the standards in all of the markets in which you sell.
Will Top-rated seller benefits be available to me on other sites?
Additional Top-rated seller benefits—such as promotion in search and Top-rated badging in search results pages and on the item page—will launch on eBay Canada, this fall. Canadian sellers who meet the requirements of the Top-rated seller program on eBay.com will still qualify for search promotion and badging on eBay.com and qualify for the 20% Final Value Fee discount for items listed on eBay.com and eBay.ca.
I only sell to Canadian buyers. What do Global standards mean for me?
Global standards take into account sales to all buyers. If you only sell in Canada, your global performance will only cover Canadian transactions.
I used to be Above Standard in the US, but now I am Standard - even though my performance has not changed. What does it mean to be Standard versus Above Standard?
Previously, all sellers evaluated against the US seller performance standards who were either Standard and Above Standard were shown as Above Standard in the Seller Dashboard. However, these two levels have always had slightly different criteria. The only change is that you can now see which level you are actually achieving.

Both Above Standard and Standard seller performance levels have the same requirements for the rates/counts of 1s and 2s on DSRs. However, Above Standard also requires a minimum average DSR of 4.60 across all four DSRs, as well as 100 or more transactions over the past 12 months.

There are no new consequences for being moved into the Standard grouping. As before, you must be Above Standard to qualify for the PowerSeller program.
 
 

 

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