2013 Spring Seller Update
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Other news and updates to help you sell more
Picture quality requirements enforced starting July 1
The ecommerce landscape is changing. Using lots of great photos provides a better search and shopping experience for buyers, attracts more buyers to your listings, and can increase your sales. That's why, last year, eBay announced new requirements for pictures and picture quality. These requirements will show buyers pictures that best represent your items—resulting in more sales and fewer claims against you. Listings from sellers who have already updated their pictures are optimized for search, eBay's new personalized homepages, the "Popular on eBay" sections of the site, and mobile devices—reaching our fastest growing audience of buyers.
Starting July 1 2013, eBay will start enforcing these picture quality requirements on all new, revised, and relisted items:
Pictures that violate these requirements will be blocked from listing or will be subject to removal from the site after listing. Sellers who repeatedly violate the picture quality requirements may be subject to further administrative action, including selling restrictions and possible search demotion.
What are the requirements for pictures and when do they take effect?
As originally announced in the 2012 spring seller update, all pictures must meet the following picture quality requirements by June 30:
Are any categories exempted from these picture quality requirements?
Yes. Tickets, eBay Motors Vehicles, Good 'Til Cancelled listings, and eBay Motors Parts & Accessories categories are exempted from these requirements.
Why do you have these picture quality requirements?
There are several reasons for these changes. Buyers have told us that bigger, cleaner pictures provide a better buyer experience. There are fewer disputes when buyers fully understand the condition and can clearly see all aspects of an item. Studies show that pictures are one of the most important influences on making a purchase decision. Mobile devices are optimized to take advantage of larger, clearer images. Lastly, pictures without borders and seller-added text often get better exposure in outside search engines.
When will the picture quality requirements take effect?
Picture quality requirements will be enforced starting July 1, 2013. In the meantime, we encourage all sellers to continue taking action to get ready for the enforcement, including making sure all new listings include pictures that meet the quality requirements.
What will happen to my listings with pictures that don't meet the picture quality requirements?
Listings created, revised, or relisted starting July 1, 2013 that do not meet the picture quality requirements are subject to listing blocks or removal from the site.
Will my listing fees be credited for listings that are removed?
Listing fees are credited for the first instance of removal. Fees will not be credited for listings removed after the first occurrence.
How can I tell if a picture does not meet the picture quality requirements? What if I use a third party tool?
Starting in April, 2013, pictures that do not meet the picture quality requirements of picture size and text on pictures will be identified during the listing process using the Sell Your Item form. As you list, you'll be alerted to problems with your pictures that may be causing them to be out of compliance in these two areas. You'll be prompted to fix them before finishing your listing. eBay will also send emails to sellers letting them know which listings are out of compliance.
Starting this spring, third party tools can alert you when your pictures don't comply. Check with your third party provider for details.
Of all the picture quality requirements, are some requirements more important than others?
No. All picture quality requirements are weighted equally. eBay will not prioritize any picture violation type over another. All listings not in compliance with our picture quality requirements are subject to removal/listing blockage. The consequences for any of the picture quality requirements violations are the same (removal and possible account action).
What are the consequences for not following the picture quality requirements?
If a seller's pictures are still not in compliance with our picture quality requirements after being alerted that some of their pictures are out of compliance, the seller risks having those and other listings ended as well as possible actions taken on their account, like listing restrictions, search demotion, account suspension, or other actions.
What if I put my name, logo, or other specifics on cards or signs next to the item so it appears in the picture?
Listings that circumvent the spirit of the no seller-added text or seller-added artwork policy will be considered in violation. Pictures are intended to show the item being sold and are not intended to convey the marketing or inventory management system of the seller. Listings that try to get around the picture quality requirements are subject to listing removal and/or account action.
I have a flaw on my item and I want to highlight the flaw for buyers. How do I do this without adding text to the image?
If your item is used, include any notations about item condition in the item condition notes field and/or in the item description. Take close-up pictures of the flaw(s) whenever possible. And, up to 12 pictures are free (excluding Motors Vehicles), so be sure to upload pictures of your item from different angles.
Do the picture quality requirements apply to pictures in the description section of the listing?
The picture quality requirements apply only to pictures that are uploaded to eBay picture services. Pictures uploaded into the description portion of the listing are exempt from this requirement, but uploading pictures to the item description is not a recommended best practice.
eBay picture services is the only way to have your item pictures show at the top of the item page and be optimized for mobile—providing a better experience for buyers shopping with a mobile device. Plus, pictures uploaded via eBay picture services are the pictures that appear in search results pages. As a best practice, every listing should have at least one picture uploaded to eBay picture services (12 photos per listing are free—excluding Motors Vehicles).
If I already have a picture uploaded for my listing, will I have to change it to meet the picture quality requirements?
The requirements apply to new listings, and when you revise or relist an existing listing.
Do the picture quality requirements apply to my Good 'Til Cancelled listings?
Yes. All new and revised listings and relistings are subject to the picture quality requirements, including Good 'Til Cancelled listings. Existing Good 'Til Cancelled listings that automatically renew (without revisions) will not be impacted at this time.
What if the item I'm photographing has a border in it?
The picture quality requirements do not allow borders added to the picture after it was taken. There are some items where the item itself might have a border (like a rug or a postcard), or the background might appear to be a border. These types of artifacts of the picture are not considered a violation of our stated picture quality requirements.
500 pixels is the minimum picture size, but what is the recommended size for a picture?
We highly recommend a picture size of at least 1600 pixels on the longest side. This helps ensure the zoom and enlarge feature can be used to give buyers a good look at the item. Most modern digital cameras can produce at least this size image. Check your camera's settings prior to photographing your item. We also recommend that you do not compress the photo before uploading it to eBay.
How can I tell if my photo is 500 pixels?
Setting your camera's default to High or Medium picture quality will usually ensure your pictures are large enough. For the best possible display of your listing on all eBay pages, take pictures with a 1600-pixel dimension on the longest side.
Can I use a watermark in my photos?
Yes, watermarks are allowed for the purpose of establishing picture ownership to protect your intellectual property. Watermarks are only permitted for ownership and attribution and need to meet the following guidelines. Watermarks:
Can I get more time to bring my pictures into compliance with your policy?
We are not extending the deadline any further for sellers to come into compliance with our picture quality requirements. These requirements were announced in February of 2012 and enforcement was pushed out to 2013 to allow sellers more time to update their pictures. Sellers have until June 30, 2013 to ensure their listing photos comply. We will be enforcing our picture quality requirements starting July 1 and will not be granting exceptions.
What is eBay picture services?
eBay picture services is the feature that allows you to put your pictures at the top left-hand corner of your listing on the item page and next to your item's title in search results pages. It also puts pictures on the top level in the mobile app, where shoppers can easily scroll through nice large pictures, versus clicking into the listing to view pictures in the Item Description area. eBay picture services lets you upload up to 12 pictures for free (excluding Motors Vehicles), and also provides zoom and enlarge capabilities on the item page, now at no charge. Pictures hosted on eBay stay in your completed listings for up to 90 days, and can be re-used when you relist or sell similar items.