Create effective eBay listings

Listing is easy. Learn how to create an effective eBay listing, which can make you a more effective seller. From taking great photos to setting a competitive price, get tips for how to attract more buyers and higher bids.

Start making money now
It's FREE* and easy to list

Start selling

Choose the best format

Determine when auction-style or fixed price might be the more ideal listing format.

Learn more

Describe it in detail

Writing an accurate and appealing description is easy by following our best practices.

Learn more

Take photos that sell

Great photos are a crucial part of your item’s description-they show buyers exactly what they’re getting.

Learn more

Price it right

How you price your item will affect its visibility in search, its likelihood of selling, and how much it sells for.

Learn more

Maintain great feedback

The better your feedback from prior buyers, the more comfortable new buyers will feel purchasing from you.

Learn more

Set a return policy

A generous return policy may help attract buyers and increase your sales.

Learn more

Three easy eBay listing tools

  1. Quick listing tool

    The Quick listing tool provides you guidance along the way so listing is fast and easy.

    Learn more

  2. Advanced listing tool

    If you’re looking for more control, the advanced listing tool lets you customize listing options.

    Learn more

  3. eBay mobile

    And if you’d rather skip using your computer altogether, use eBay mobile on your phone or tablet.

    Learn more

Helpful selling resources

Make your payday come earlier

There are a few simple things you can do to get paid even more quickly.

Fair case resolution

Learn how fast and fair handling of disputes provides protection for both buyers and sellers.

A team with one job: protecting you

Learn how the eBay Seller Protection team works to help keep you protected so you can focus on selling.

Get inspired to sell

See what unused items you could sell from your home.

Learn more about pricing

How you price your item affects search visibility and how many items will sell. Consider your approach to maximize your success.

Read more about listing formats

Understand the difference between auction-style and fixed price, and fine-tune your listings to get the best results.