Choosing the best listing format

Listing format is key to successful selling on eBay. Selecting the best format, auction-style or fixed price, will help you make more money selling online.

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With auction-style listings, you receive bids on your item and sell to the highest bidder. You can also include a Buy It Now price to attract buyers who don’t want to wait - or you can include a Reserve Price for a fee. Auction-style listings can be one, three, five, seven, or ten days. Choose auction-style listings when:

  • You're unsure of the value of your item and want the eBay Marketplace to determine its value
  • You have unique and hard-to-find items that could attract demand and spur a bidding war, which could maximize profits from your listing
  • You have items whose market value may fluctuate

As a new seller, you can get up to 50 free listings* per month, which can be used for auction-style or fixed price listings. If you are an eBay Stores subscriber, you can get up to 100 free auction-style listings* per month in the Collectibles and Fashion categories. Additionally, as an incentive for using the auction-style format successfully, sellers will be credited for ane insertion fee on auction-style listings when that item sells (see details).

Fixed price

With fixed price listings, you list your item at a set price so that buyers can purchase it right away. Fixed price listings can last up to 30 days or can even be listed as “Good 'Til Canceled.” Choose fixed price when:

  • You have multiple items that you can group into one listing
  • You know the value of your item or know the exact price you need to get for it
  • You have a lot of inventory
  • You want your items to be available to buyers for more than 10 days

You can include the Best Offer option and choose to accept the highest offer. If you know your item’s value or have many of the same items, fixed price may be a good option.

As a new seller, you can get up to 50 free listings* per month, which can be used for auction-style or fixed price listings. Also, if you are an eBay stores subscriber, you can get up to 2,500 free fixed price listings* per month (see details).

Listing upgrades

Whichever listing format you select, you always have the option of adding additional features to your listing. Listing upgrade fees are charged at the time of listing and are nonrefundable. Here is a list of featured upgrades:

Bold title: Set your listing apart in search results by displaying your title in bold.

Gallery Plus: Attract buyers with a larger version of your listing photo in search results with Gallery Plus.

Subtitle: Add more descriptive and enticing information below the main title.

Listing Designer: Enhance your listing with attractive themes.

Value Pack: Value Pack gives you essential listing upgrades including Gallery Plus, Subtitle, and Listing Designer for less than if you paid for each individually.

Scheduling: Starting your listing at a specific time can be more convenient for you, and it can expose your listing to more buyers.

International site visibility: Attract more buyers from other countries by showing your item in search results on other eBay websites.

Multi-category listing: Reach more shoppers and generate more interest in your item by listing in two or more appropriate categories.

Since most listing upgrades are flat fees, it's a good idea to compare the fee to the value of your item. For example, you might promote your item differently if you were listing a modern edition of the book The Wizard of Oz for $15 than if you were listing a first edition for $1,500.

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Learn more about pricing

How you price your item affects search visibility and how many items will sell. Consider your approach to maximize your success.

Read more about listing formats

Understand the difference between auction-style and fixed price, and fine-tune your listings to get the best results.