Subscription Levels

•	What level Store should I open?
•	Where will my Store appear in the eBay Store Directory?
•	How can I feature my Store within the eBay Store Directory?

Store Inventory Format Listings

•	What is a Store Inventory Format listing?
•	Will Store Inventory Format listings show up in regular eBay search?
•	Can my Store Inventory Format listings be found on other search engines and shopping sites?

Storefront

•	Can I use HTML to design my storefront?
•	How can I make changes to my Store?

Find the Information you need...

Good 'Til Cancelled

•	What is a Good 'Til Cancelled (GTC) listing duration?
•	Can I add GTC to an existing listing?
•	What fees are associated with GTC listings?
•	How do I end my GTC listing?

Email Marketing

•	What is email marketing?
•	Who can I send emails to?
•	How do I send email to my subscribers?
•	How do I send more emails than the monthly allocation included in my subscription?
•	How will I know that my email is reaching anyone?

Store Seller Reports

•	What's a Store Seller Report?
•	When do I receive Store Seller Reports?

Other

•	What's the best way to get people to my Store?
•	What's a Store Referral Credit?
•	What's Export Seller Listings?
•	How do I close my Store?
•	How does the Selling Manager Pro Credit work for Premium and Anchor Stores?

 
 
General

Your eBay Store is promoted to eBay's millions of users in several ways:

•	All of your listings contain an eBay Store icon that links buyers back to your eBay Store
•	The eBay Store icon links buyers back to your Store also appears next to your User ID for extra visibility
•	The eBay Store Directory drives buyers back to your Store
•	Receive your own personalized eBay Store website address so you can drive buyers directly to your Store

Q. Who can open an eBay Store?
A. To open an eBay Store, you must:

•	Be a registered eBay seller
•	Have feedback of 20 or higher or have a PayPal account.

Other things to consider before opening an eBay Store are your listing volume (do you regularly sell on eBay?) and your overall user experience with eBay. We have found that higher volume and more experienced eBay users tend to get the best results from their eBay Store.
 
 
Subscription Levels

A Premium Store is a more comprehensive solution for small-to-medium sized sellers who want to aggressively grow their online business.

An Anchor Store is an advanced solution for higher-volume sellers who want maximum exposure on eBay.

Learn more about the features and benefits of each subscription level.

Q. Where will my Store appear in the eBay Store Directory?
A. The eBay Store Directory is a one-stop Directory that lists all eBay Stores. Your Store will automatically appear in every Category Directory where you have items listed. Stores will be sorted based on item count within each category, allowing buyers to find stores of interest easily.

Q. How can I feature my Store within the eBay Store Directory?
A. You can easily upgrade from your Basic level subscription to a Premium Level subscription through the Store Builder. Your Store will rotate through a special featured section on the eBay Stores Directory page and all the top level Category pages where you have items listed. Your monthly subscription fee will increase to C$49.95 / month when you sign up as a Premium store. To apply for an Anchor Level Subscription with your logo in the eBay Stores Directory, please see details here.
 
 
Store Inventory Format Listings

Store Inventory Format listings appear in highly visible marketing placements on regular eBay search results pages. See examples of where Store Inventory Format listings appear.

Q. Will Store Inventory Format listings show up in regular eBay search?
A. While Store Inventory Format listings won't appear in regular eBay search results in the same manner as other higher-priced eBay listings, they WILL appear in regular search when there are 20 or less results in auction or fixed price listings. See examples of where Store Inventory format listings appear.

Q. Can my Store Inventory Format listings be found on other search engines and shopping sites?
A. eBay will make a file available for download so that you can provide other search engines or shopping sites your Store Inventory Format listings information. To learn more, click here.
 
 
Storefront

Q. How can I make changes to my Store?
A. You can make changes to your eBay Store at any time by using the Store Builder. For example, you can change your logo, store name or categories.
 
 
Good 'Til Cancelled

Q. Can I add GTC to an existing listing?
A. No, GTC can only be selected for a new listing. If you wish to use GTC for an existing listing you must end that listing and relist it with the GTC duration.

Q. What fees are associated with GTC listings?
A. There are no additional fees for using the GTC duration option but you will be charged your Store Inventory listing fee and all associated optional listing fees every 30 days until you choose to end this listing.

Q. How do I end my GTC listing?
A. You can end your GTC listing from the "end my listing" link on the site map, under the "Manage my Items for Sale" section or you can end it from the Store Manager page or the "Items I'm selling" table in My eBay.
 
 
Email Marketing

Q. Who can I send emails to?
A. You can email anyone who has subscribed to your mailing lists. Users subscribe to a seller's mailing lists via the "Add to Favourite Sellers and Stores" process, on which they can select one or more mailing lists to subscribe to for each seller.

Q. How do I send email to my subscribers?
A. Using the Email Marketing tool, you can easily create template-based or fully-customized HTML email to your subscribers. You can send one email to each of your mailing lists every week, but there is no limit to the number of subscribers on one email list.

Q. How do I send more emails than the monthly allocation included in my subscription?
A. Before sending an email, you will be prompted with your current allocation and remaining email count for the current month. If you wish to send more email than your monthly allocation in one month you will be messaged on the "Preview Email" page about the additional charges, and by clicking "Send Email", you agree to pay the additional charges on your eBay account.

Q. How will I know that my email is reaching anyone?
A. The email marketing tool has a powerful tracking mechanism built in which allows the sender to see the number of recipients who opened the email, clicked on links, and bid or bought directly from the email. This is extremely helpful to sellers in understanding which messages or product offers are most effective, and helps sellers fine-tune their marketing strategy.
 
 
Store Seller Reports

Q. When do I receive Store Seller Reports?
A. We will email your reports on the previous month's activity by the 15th of every month.
 
 
Other

Q. What's a Store Referral Credit?
A. Promoting your eBay Store in emails, printed materials, and other Web sites can really boost your sales. Now the rewards are even greater! On February 18 we are increasing the Store Referral Credit from 50% to 75%. That means that eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings. Here's how it works:

•	You promote your eBay Store or your Store Inventory items from locations outside of eBay, such as other Web sites, emails to buyers, print advertisements, etc.
•	A user sees your promotion and goes directly to your eBay Store or one of your Store Inventory items.
•	The user purchases one of your Store Inventory items.
•	On your monthly invoice, you are charged the regular Final Value Fee, but you also receive a Store Referral Credit. Like the Final Value Fee, the Store Referral Credit is based on the final value of the item. The Store Referral Credit is roughly equal to 75% of the standard Final Value Fee.

Learn more about how the increased Store Referral Credit will be applied.

Q. What's Export Seller Listings? A. Store sellers can opt to have eBay make an XML file of their listings available for pickup by other search engines or shopping comparison sites. Learn more about Export Seller Listings.

Q. How do I close my Store?
A. You can close your eBay Store at any time by signing into the site, and clicking on the Selling tab in your My eBay page. Then at the bottom of the page, click on the "Close my eBay Store" link.

Q. How does the Selling Manager Pro Credit work for Premium and Anchor Stores?
A. Premium and Anchor Stores will not be charged for Selling Manager Pro as long as they maintain their Premium or Anchor Store subscription. (To qualify for this offer, you must subscribe to Selling Manager Pro on the same eBay country site where you opened your eBay Store.) Sellers who are already Selling Manager Pro users who subscribe to a Premium or Anchor Store will begin receiving the free Selling Manager Pro subscription on their invoice after they subscribed to a Premium or Anchor Store.