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Selling with improved results

Taking the time to learn about selling items on eBay can help your transactions go smoothly. There are plenty of ways to attract buyers to your listings. Here are some things you should know and some things to avoid.

Creating better listings

As you create your listings, we make recommendations based on research of similar items. Our listing recommendations are designed to help you sell your items faster and at better prices.

Here are some tips on how to create better titles and descriptions and how to price your item.


Did you know the default search scans only listing titles? That's why you need to put the most important information in the title. Here are a few tips:

  • Include your item’s manufacturer, brand name, or designer, but be sure that any reference to these names complies with our search and browse manipulation policy.. For instance, we don't allow keyword spamming, which is inappropriately using brand names or other words to attract buyers to a listing.

  • Describe your item in 80 characters (counting both letters and spaces) or less.

  • Learn more about writing an effective title.


Anticipate—and answer—buyers' questions. Keep these things in mind:

  • Tell buyers:

    • What the item is

    • Who made it

    • What it's made of

    • What condition it's in

  • Include several pictures, showing fine details and the condition of your product.

  • For pricey items, buyers expect more information such as:

    • Special history

    • How you got the item

    • Where it's been kept

Learn more about writing an informative description.



The right price entices people to buy and makes buyers feel confident about their purchase. So keep these things in mind:

  • The item's true market value

  • How does it compare to similar items?

  • What condition is it in?

  • Learn more about choosing a price.

Get more tips for successful selling.

Knowing the rules

Before listing your items, take a few minutes to learn about eBay rules and policies. Knowing what you can and can't do on eBay can pay off in the long run. So be sure to follow these important guidelines:

Things to do

Things to do

Things not to do

Things not to do

Doing the legwork

Sellers are responsible for making sure their items are authentic. Keep in mind that we're unable to authenticate your items, so you have to be able to stand behind your products and all the information you provide in your listings, including pictures.

Before you sell

  • Do your research online, especially for pricey collectibles or designer items. Find out things like:

    • Where the item is sold (on the web, in stores, and so on)

    • What the product really looks like

    • How much it costs

  • Verify your item's authenticity. If you're not sure whether the item is real or fake, don't sell it. Remember that sellers are not allowed to use authenticity disclaimers in listing descriptions.

  • Read our discussion boards, where you can find out more about an item, ask questions, and get answers from knowledgeable eBay members.

  • Get even more tips from the eBay Reviews & Guides.

Where did my listing go?

To help keep eBay a safe place to buy and sell, we take careful consideration in reviewing listings. If a listing doesn't meet the guidelines above or if we feel the listing could result in a bad experience for buyers, we'll remove the listing.

Any action by eBay depends on a number of factors, including item descriptions, Feedback, previous listing removals, selling history, current selling activity, and overall site activity. Make sure your listings follow all eBay policies and follow the selling tips above.

Is relisting an option?

You should not relist an item that has been removed by eBay. If you do, your listing will be removed and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account. This helps protect eBay buyers, but also protects you from receiving negative Feedback or low detailed seller ratings.

Contact Customer Support

If you're looking for more help or have a question to ask, please contact us.

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