Listing Policy Updates
Updates to communications, allowable links, the image catalogue, and listing best practices to improve site performance for a stronger eBay marketplace.
Only use eBay messaging to communicate with buyers
Buyers and sellers should always use eBay messaging tools (My Messages, Best Offer) to communicate with one another. By September 2017, sellers will no longer be allowed to include contact information, such as email, phone numbers, and social media links, in item descriptions, titles, or other eBay pages. We encourage you to remove contact information from both active and new listings starting now.
This summer, eBay Store subscribers and high-volume Vehicle sellers will be able to provide a customer service phone number to share with buyers via Ask seller a question. This feature will be available when buyers have questions about their purchase and in limited situations for pre-purchase questions.
Remove links in your listings to off-eBay websites
We're updating our links policy to limit the types of links and domains that are permitted in listings and other eBay pages. The updated policy will go into effect in September 2017.
Links that direct customers to a site other than eBay are only permitted from approved domains, and for the following:
- Product videos (reviews, product demonstrations or installation)
- Freight shipping services
- Other legally required information
No other links are permitted. You'll need to remove links that don't meet the above criteria. For permitted links, please follow these new guidelines to ensure they open correctly beginning June 2017.
Adopt listing best practices
Remove active contentIn our Fall 2016 Seller Update, we announced that starting in June 2017, eBay will no longer support active content in any listings. Make sure to remove active content to ensure that your item descriptions best represent what you are selling. Refer to our best practices guide for replacing active content, and learn how to make your listings mobile friendly.
Display your return policy in the structured data fieldsFor the best buying experience, we recommend that you only include information about the product in the item description. Details about payment, shipping, or returns should be included in the structured data fields available for Business Policies. This will ensure that the information will be presented clearly and contextually to buyers on desktop and mobile devices.
New requirements for secure images, listing templates, and functionality in item descriptionsTo align with new industry security standards, eBay will begin exclusively using the HTTPS communications protocol in the coming months to send and receive information between your desktop browser or mobile device and our site. We have used this protocol for many years for transmission of most sensitive information, and are expanding its use. Item descriptions that contain externally-hosted cascading style sheets (CSS), images, or HTML5 video may be affected. To ensure that your item description and images display properly, ask your hosting provider or third-party partner to support HTTPS and update listing templates or descriptions accordingly. For optimized display on both web and mobile, we recommend that you upload your images to eBay.
Listing Policy FAQs
Why is eBay making these changes?
We are making listings enhancements to ensure a safe and reliable shopping experience for buyers and to help improve conversion rates for sellers.
How do I update my listings?
To update your listings, you can use bulk editing tools.
To update and configure your return policy, go to My eBay > Account > Business Policies.
Will eBay help me identify my listings that include business or personal contact information?
Yes. We will alert sellers who have listings that include business or personal contact information and provide guidance to help you identify and update the listings. Please remember that the seller is responsible for reviewing and updating their listings in order to comply with the new policy.
What will happen if I don't update my listings by September?
In September 2017, listings that contain business and personal contact information will be prevented from being successfully relisted.
Can I include my contact information on my Stores page or profile page?
No. Business and personal contact information, such as email addresses and phone numbers, is not permitted anywhere on eBay, including: Store pages, feedback profile, About Me, guides, and other member-created content.
Will buyers be able to access business sellers' customer service numbers?
This summer, we'll offer business sellers a new feature on our communication platform that will enable buyers to access your customer service phone number. The new feature will allow you to provide customer service after a sale.
Does the updated communications policy apply to all listing formats, including customized listings?
Will my videos be affected by the active content removal?
Sellers who have video in their listings must move to one of the following solutions:
- If you use an embedded HTML player, please use HTML5 or a hosting provider that supports HTML5 (Please note: YouTube and most other sites rely on active content and will not function starting June 2017. For more information, learn about the active content removal.
- Include a link to a product video hosted on one of the approved domains.
What should I do if I use an interactive freight or shipping widget on my listings?
Sellers who use an interactive freight or shipping widget on their listings must move to one of the following solutions:
- Link in their listings to the same widget on a permitted domain. Depending on the functionality of the widget, an eBay item ID or seller SKU can be included as a parameter in the link for the widget to determine the right behaviour.
- Insert a static HTML table in the listing with shipping details.
- Use the existing capabilities of the eBay shipping platform, such as custom rate tables, calculated shipping, and estimated delivery dates.
I'm working with a company that provides a linked credit to their service in my item description. Will these no longer be allowed?
Linking from these credits off the eBay platform will no longer be allowed beginning September 2017. We're working directly with third-party service providers to ensure that the linked credits they include within the listing are compliant with the updated policy.