Beginning June 1, 2016, sellers will no longer be able to list in US dollars when they list on eBay.ca. Learn more.

New Canadian Seller Guidance

New Recommendations for Canadian Sellers on eBay.ca and eBay.com

NEW LISTING GUIDANCE

Recent analysis by eBay suggests that most Canadian business sellers should list in Canadian dollars (CAD) on eBay.ca.

eBay's analysis has found that Canadian business sellers' aggregate Fixed Price sell-through rates1 and Auction conversion rates2 perform better when their listings are in CAD on eBay.ca.

eBay has historically suggested that Canadian sellers should list in U.S. Dollars (USD) to maximize sales. However, as a result of significant and in-depth analysis, we find that listing in USD is no longer the best practice for most Canadian business sellers3. It is important to stress that this conclusion is based on sellers' total sales, not just their sales to Canadian buyers, and that the resulting guidance applies to most Canadian business sellers, even if the majority of their sales are to US or other international buyers.

While our findings may surprise you, the data is clear, and the recommendation makes sense in the context of the changing e-commerce landscape: US buyers now regularly see foreign currencies on eBay.com, and with the improvement of payment systems, they face fewer barriers to purchasing from non-US sellers. At the same time, more Canadian buyers now shop online and they are increasingly looking to buy domestic Canadian inventory.

We are confident that listing in CAD on eBay.ca is the right strategy to improve overall selling success for most Canadian sellers3.

New Analysis | New Recommendations | Exceptions | FAQ

New Analysis: Most Canadian Business Sellers are Better Off Listing on eBay.ca in CAD

The eBay Canada team has analyzed, for the first six months of 2015, the performance of Canadian business sellers with inventory located in Canada selling in CAD and USD on eBay.ca and eBay.com. The analysis looked at Fixed Price sell-through rates1 and Auction listing conversion rates2 for such sellers. As illustrated in the table below, eBay found that listings for inventory located in Canada and made on eBay.ca in CAD had sell-through rates that outperformed similar listings made in USD on either eBay.ca or eBay.com. eBay's analysis also found that Auction listing conversion was significantly better when sellers listed on eBay.ca in CAD.

Both of these results were calculated based on sellers' total sales, not just their sales to Canadian buyers. Canadian business sellers' aggregate performance (including sales to Canada, the US, and the rest of the world) should improve over time when sellers list in CAD on eBay.ca3.

There is an exception for Parts & Accessory sellers, for whom we found that listings made in USD had better conversion. Learn more.

Table - Summary of eBay's findings by vertical for Canadian business sellers:

    Vertical

    Comparison of Fixed Price sell-through rates1

    Comparison of Auction listing conversion rates2

    Collectibles

    More than 10% better for CAD listings

    More than 5% better for CAD listings

    Electronics

    More than 5% better for CAD listings

    More than 15% better for CAD listings

    Fashion

    About the same for CAD and USD listings

    More than 10% better for CAD listings

    Home & Garden

    About 5% better for CAD listings

    More than 10% better for CAD listings

    Lifestyle

    More than 10% better for CAD listings

    More than 15% better for CAD listings

    Media

    About the same for CAD and USD listings

    More than 15% better for CAD listings

    Parts & Accessories

    More than 10% worse for CAD listings

    About 5% worse for CAD listings

    New Recommendations for Canadian Sellers

    eBay Canada is now recommending that Canadian sellers with inventory located in Canada list their items in CAD on eBay.ca3, subject to a few exceptions indicated below.

    Sellers who choose to relist their items in CAD on eBay.ca should use the CAD to USD exchange rate to set their CAD prices. For example:

    A tablet currently listed for USD$250 should be relisted (assuming an 80 cent Canadian dollar) for CAD $312.50. The new guidance does not suggest that the tablet be relisted for CAD$250.

    It is important to note that should you move your listings from eBay.com to eBay.ca and change the listing currency to CAD, US buyers will continue to see your listings on eBay.com so long as you specify a shipping service to the United States. Further, US buyers will see the USD equivalent on both the search results and view item pages on eBay.com. US buyers will continue to have a clear way of determining an item's cost in USD.

    Exceptions

    There are a few exceptions to eBay's new recommendation:

    • Sellers who list in the Parts & Accessories category typically see higher Fixed Price sell-through rates and Auction conversion rates when listing in USD. Given the availability of the Parts Compatibility feature on eBay.com, Parts & Accessories sellers should list on eBay.com
    • Sellers with inventory located in the US should list those items on eBay.com



    1Analysis of Fixed Price on eBay.ca and eBay.com made by Canadian business sellers for inventory located in Canada and bought by all sellers worldwide. Fixed Price analysis based on listings made in 2015 only. Analysis of sales between January 1, 2015 and June 30, 2015. Sell-through rate calculated based on average daily sold items per live listing. Similar listings were determined by comparing listings from the same verticals on eBay.ca and eBay.com as well as granular categories and products within each vertical. Findings are based on both domestic and international sales. Only core verticals have been considered. B&I vertical not incuded, as too volatile.

    2Analysis of Auction listings on eBay.ca and eBay.com made by Canadian business sellers for inventory located in Canada and bought by all buyers worldwide. Analysis of sales between January 1, 2015 and June 30, 2015. Similar listings were determined by comparing listings from the same verticals on eBay.ca and eBay.com as well as granular categories and products within each vertical. Findings are based on both domestic and international sales. Only core verticals have been considered. B&I vertical not included, as too volatile.

    3This seller guidance and the recommendations contained herein may not be suitable for every situation. eBay does not, in any way, promise or guarantee any particular results, which may vary positively or negatively for each seller. All sellers must accept full responsibility for any course of action taken by them in relation to the recommendations contained herein, including the decision to follow such recommendations, and eBay disclaims any liability whatsoever in this regard.



    Frequently Asked Questions

    • Why has eBay changed its position on which is the better currency to list in on eBay.ca?

      We conducted an analysis with respect to Canadian business sellers to verify whether the guidance previously provided still held true - and we found that it didn't. A number of factors contribute to this change, including:

      • The checkout and payments experience on eBay now allows for buyers to pay in any currency;
      • Item prices are shown in the local currency for each eBay country sites.

      Our analysis showed that for most Canadian business sellers, listing items on eBay.ca in CAD is the better option, both in terms of likeliness to sell and because it mitigates the impact of foreign exchange rates movement on listed inventory.

    • Are these changes mandatory?

      As of June 1st, sellers will need to use Canadian dollars when listing or relisting on eBay.ca. All remaining USD listings on eBay.ca (including Good 'Til Cancelled) will need to be converted to Canadian dollars by August. Sellers who wish to continue to list in US dollars will need to move their listings to eBay.com. Learn more about listing in Canadian dollars.

    • Are you asking me to lower my prices?

      No. What we are suggesting is to convert your USD prices to sell for the equivalent amount in CAD, given the appropriate exchange rate.

    • How do I switch my listings to CAD?

      Once a listing is published, the currency can't be changed. The Relist, Revise, and Good 'Til Cancelled renewal options all retain the listing's original currency.

      To move your inventory from USD to CAD, use the Sell Similar feature to create a new listing.

    • I list on eBay.com. If I list on eBay.ca won't US buyers have difficulty seeing my listings?

      No. Any item listed on eBay.ca with specified shipping to the United States will automatically be included in search results on eBay.com. Listing on eBay.com doesn't give items a better placement in Best Match search results. If your inventory is physically located in Canada, there are no advantages to list on eBay.com over eBay.ca.

    • If I list on eBay.ca will my items still be available to US buyers?

      Yes. Your listing site (eBay.ca or eBay.com) or listing currency does not determine which buyers will see your listings. As long as you specify shipping to the US, US buyers will continue to be able to discover and buy your items. Learn more about specifying your shipping locations.

    • If I list on eBay.ca will my items appear in USD on eBay.com?

      Yes, in search results. On eBay.com, all items show a price converted to USD in search results. For these items, the view item page does show the listing price in CAD, along with the converted price in USD.

    • If I list on eBay.ca, won't I miss out on Canadian buyers who shop on eBay.com?

      No, as long as you also offer shipping to the US. Buyers see the listings that are available to them based on which site they are searching on and the shipping services offered by the seller. As long as your listings have a specified shipping service to Canada and the US, Canadian buyers will see your listings when they shop on eBay.com. Learn more about specifying your shipping locations.

    • I'm an Automotive Parts & Accessories seller. Do these recommendations apply to me?

      No. According to our research, Parts & Accessories sellers have a better chance at selling their items if they are listed in USD. We recommend that Parts & Accessories sellers list on eBay.com to take advantage of the Parts Compatibility feature. Learn more about the Parts Compatibility feature.

    • I prefer to be paid in USD. Do these recommendations apply to me?

      Since items purchased on eBay are paid for in the currency they were listed in, sellers who prefer payment in USD should continue to list their items in USD.

    • Was your analysis based on Canadian domestic sales or international sales?

      Our analysis was based on both domestic and international sales; our recommendation takes into account the impact of changing site and/or currency on both domestic and US/international sales.

    • What if I sell in Auction Format?

      Our analysis found that auction listings made by Canadian business sellers for inventory located in Canada performed better when listed on eBay.ca in CAD.