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Becoming a Top-rated seller
On February 20, 2016, seller standards are changing to reflect your hard work and give you more control. See the updated seller standards.
Top-rated sellers are sellers who consistently provide the best buying experiences to their customers. You can be a Top-rated Seller whether you have a large volume of sales or a smaller volume. Additionally, sellers that offer 14-day or more, money-back return policies and ship in 1 business day with tracking may qualify for Top Rated Plus.
Canadian sellers can qualify to be Top-rated in two separate programs. They can qualify for the Global program, which measures performance according to sales made to any buyer, and they can qualify for the US program, which measures performance only on sales made to buyers located in the United States.
Global Top-rated program
Sellers who meet all the Global Top-rated seller performance requirements receive the following benefits:
To become a Global Top-rated seller you need to:
Be sure to look at your Seller Dashboard to check your current average ratings, status, and discount level.
US Top-rated program
Canadian sellers who meet all the basic US Top-rated seller performance requirements will receive the following benefits:
In addition, Top-rated sellers will receive a 20% discount on final value fees for all listings with 1-day handling time and a 14-day or better return policy. These listings will also receive the greatest, on average, advantage for fixed price listings in Best Match.
Note: Listings without same business day or 1 business day handling, and a 14-day return policy from Top Rated Sellers continue to receive some additional exposure in search. These listings don't receive a final value fee discount. In order to qualify for this extra boost, the seller needs to upload tracking data to My eBay in 90% of their sales to US buyers.
To become a US Top-rated seller you need to meet the following performance requirements:
eBay may, at its sole discretion, temporarily grant Top-rated seller status to an account even if it does not otherwise meet the requirements at the time of evaluation. This may be as a result of loss of Top-rated seller status due to eBay or PayPal site outage, natural disaster, postal strike, or for any other reason that eBay may determine makes a temporary status change necessary.
Top Rated Plus
To qualify for Top Rated Plus, listings need to meet the following requirements:
Offer same business day or 1 business day handling.
How to receive the greatest benefits on your listings as a US Top-rated seller
Canadian sellers who are US Top-rated sellers receive some additional exposure for their listings in Best Match if they meet the following additional criteria:
Note: Unpaid items or cancelled transactions will not be considered when determining whether tracking has been uploaded within stated handling time:
Listings in the following categories must offer same business day or 1 business day handling and upload tracking in 90% of sales to US buyers to qualify for the 20% final value fee Top Rated Plus discount, but don't have to accept returns:
A seller offering a Freight shipping service is not required to offer same business day or 1 business day handling to qualify for the 20% final value fee Top Rated Plus discount, though they must accept returns.
Listings within the Real Estate and Specialty Services categories, as well as listings that offer local pick-up only, aren't eligible for the additional benefits.
Note: Offering same business day or 1 business day handling or accepting returns are not requirements of the Top Rated Seller program. However, it is a way to maximize the benefits you receive by qualifying for Top Rated Plus. For any listing to receive the Top Rated Plus seal, both same business day or 1 business day handling and a 14-day or more return policy with a money back option must be offered. No exceptions apply.
Most listings that meet the requirements will show the Top Rated Plus seal within minutes of creating or revising your listing. However, occasionally this may take up to 3 hours to process. The delay in the appearance of the seal does not impact your search placement. Top Rated Plus listings will continue to receive, on average, increased search exposure.
Top-rated seller best practices
Follow these best practices to make sure you're prepared to meet buyer expectations for the 2 key services that earn you the top rewards:
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