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Becoming a Top-rated seller

Top-rated sellers are sellers who consistently provide the best buying experiences to their customers. You can be a Top-rated Seller whether you have a large volume of sales or a smaller volume. Additionally, sellers that offer 14-day or more, money-back return policies and ship in 1 business day with tracking may qualify for Top Rated Plus.

Canadian sellers can qualify to be Top-rated in two separate programs. They can qualify for the Global program, which measures performance according to sales made to any buyer, and they can qualify for the US program, which measures performance only on sales made to buyers located in the United States.

Global Top-rated program

Sellers who meet all the Global Top-rated seller performance requirements receive the following benefits:

  • Priority customer support

  • 20% discount on final value fees (on item price portion only)

  • A badge on listing pages on eBay.ca

To become a Global Top-rated seller you need to:

DSR category

Percentage of 1 and 2 ratings

Item as described

0.60%

Communication

0.60%

Shipping time

0.60%

Shipping and handling charges

0.60%

Notes:

  • Sellers with 400 or more transactions over the past 3 months are evaluated on their transactions with Global buyers from the last 3 calendar months. For all other sellers,the rate is calculated from transactions with Global buyers over the last 12 calendar months.

  • To measure your overall performance accurately, we count 1 and 2 ratings only if they come from 2 or more buyers within any given evaluation period. If you have more than 400 transactions, 3 or more buyers must leave low detailed seller ratings before they are counted.

Be sure to look at your Seller Dashboard to check your current average ratings, status, and discount level.

US Top-rated program

Canadian sellers who meet all the basic US Top-rated seller performance requirements will receive the following benefits:

  • A prominent badge on their listing when viewed on eBay.com

  • Improved search standing for fixed price listings in Best Match search results on eBay.com and eBay.ca

  • 20% discount on final value fees (on item price portion and for items listed on eBay.com or eBay.ca only)

In addition, Top-rated sellers will receive a 20% discount on final value fees for all listings with 1-day handling time and a 14-day or better return policy. These listings will also receive the greatest, on average, advantage for fixed price listings in Best Match.

Note: Listings without same business day or 1 business day handling, and a 14-day return policy from Top Rated Sellers continue to receive some additional exposure in search. These listings don't receive a final value fee discount. In order to qualify for this extra boost, the seller needs to upload tracking data to My eBay in 90% of their sales to US buyers.

To become a US Top-rated seller you need to meet the following performance requirements:

  • Have an eBay account that's been active for at least 90 days

  • Have a positive Feedback rating of at least 98%

  • Have at least 100 transactions and $1,000 in sales with US buyers during the last 12 months

  • Upload shipment tracking to your buyer's My eBay within your promised handling time for at least 90% of your transactions with US buyers in the last 3 months. Details below:

  • Handling time is measured by business days. Weekends and holidays aren't counted.

  • For example, if you specify 1-day handling time and a buyer pays for an item on Tuesday, you have until 11:59:59 PM Eastern Time on Wednesday to upload a tracking number. For a buyer's payment on Friday, Saturday, or Sunday a tracking number must be uploaded by 11:59:59 PM Eastern Time on Monday.

  • If a buyer purchases items from multiple listings, each listing (transaction) must have a tracking number associated with it. This is required even if all the listings have been combined into a single order for shipment.

  • Meet the following requirements for detailed seller ratings (DSRs):

    DSR category

    Percentage of 1 and 2 ratings

    Item as described

    0.60%

    Communication

    0.60%

    Shipping time

    0.60%

    Shipping and handling charges

    0.60%

Notes:

  • Sellers with 400 or more transactions over the past 3 months are evaluated on their transactions with US buyers from the last 3 calendar months. For all other sellers, the rate is calculated from the transactions with US buyers over the last 12 calendar months.

  • To measure your overall performance accurately, we count 1 and 2 ratings only if they come from 2 or more buyers within any given evaluation period. If you have more than 400 transactions, 3 or more buyers must leave low detailed seller ratings before they are counted.

  • Meet the following eBay Buyer Protection and PayPal Buyer Protection cases standards:

    Rates of cases based on

    Percentage of cases

    Opened cases

    0.50%

    Closed cases without seller resolution

    0.30%

Notes:

  • Sellers with 400 or more transactions over the past 3 months are evaluated on their transactions with US buyers from the last 3 calendar months. For all other sellers, the rate is calculatted from transactions with US buyers over the last 12 calendar months.

  • To measure your overall performance accurately, we count cases only if they come from 2 or more buyers within any given evaluation period. If you have more than 400 transactions, 3 or more buyers must open cases before they are counted.

eBay may, at its sole discretion, temporarily grant Top-rated seller status to an account even if it does not otherwise meet the requirements at the time of evaluation. This may be as a result of loss of Top-rated seller status due to eBay or PayPal site outage, natural disaster, postal strike, or for any other reason that eBay may determine makes a temporary status change necessary.

Top Rated Plus

To qualify for Top Rated Plus, listings need to meet the following requirements:

  • Meet all of the requirements of a Top Rated Seller listed above.

  • Offer a 14-day or more, money back return policy.

Offer same business day or 1 business day handling.

How to receive the greatest benefits on your listings as a US Top-rated seller

Canadian sellers who are US Top-rated sellers receive some additional exposure for their listings in Best Match if they meet the following additional criteria:

  • Listings must offer 1-day handling time and a 14-day or better return policy

  • Tracking data must be uploaded to the buyer's My eBay within the seller's promised handling time for 90% of their US sales in the last 3 months. Handling time is measured by business days. Weekends and holidays aren't counted. For example, if you specify 1-day handling time and a buyer pays for an item on Tuesday, you have until 11:59:59 PM Pacific Time on Wednesday (2:59:59 AM Eastern Time on Thursday) to upload a tracking number. For a buyer's payment on Friday, Saturday or Sunday a tracking number must be uploaded by 11:59:59 PM Pacific Time on Monday (2:59:59 AM Eastern Time on Tuesday).

Note: Unpaid items or cancelled transactions will not be considered when determining whether tracking has been uploaded within stated handling time:

  • Transactions using freight or local pick-up as the shipping service

  • Classified Ad format listings

Listings in the following categories must offer same business day or 1 business day handling and upload tracking in 90% of sales to US buyers to qualify for the 20% final value fee Top Rated Plus discount, but don't have to accept returns:

  • Bullion > Silver

  • Bullion > Gold

  • Bullion > Platinum & Palladium

  • Gift Cards

  • Tickets

A seller offering a Freight shipping service is not required to offer same business day or 1 business day handling to qualify for the 20% final value fee Top Rated Plus discount, though they must accept returns.

Listings within the Real Estate and Specialty Services categories, as well as listings that offer local pick-up only, aren't eligible for the additional benefits.

Note: Offering same business day or 1 business day handling or accepting returns are not requirements of the Top Rated Seller program. However, it is a way to maximize the benefits you receive by qualifying for Top Rated Plus. For any listing to receive the Top Rated Plus seal, both same business day or 1 business day handling and a 14-day or more return policy with a money back option must be offered. No exceptions apply.

Most listings that meet the requirements will show the Top Rated Plus seal within minutes of creating or revising your listing. However, occasionally this may take up to 3 hours to process. The delay in the appearance of the seal does not impact your search placement. Top Rated Plus listings will continue to receive, on average, increased search exposure.

Top-rated seller best practices

Follow these best practices to make sure you're prepared to meet buyer expectations for the 2 key services that earn you the top rewards:

  • Ffulfill your orders within the time promised and fulfill orders within 1 day whenever possible.

  • Upload tracking on your orders whenever possible.

  • Offer a return policy that is 14 days or longer. See the Creating Your Return Policy page for tips on how to set a clear return policy. Return policies must allow for "buyer's remorse" returns, although seller may specify that items must be returned in original condition or charge a restocking fee for items returned opened or used.

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