Skip to main content

Authenticity
Guarantee

Sell your sneakers confidently.

Professional authentication ICON

Professional
authentication

Verified returns ICON

Verified
returns

No cost to you ICON

No cost
to you
for a limited time

No risk, big reward

Vetted

Professional authentication

Our team of expert authenticators meticulously inspects your item before sending it to the buyer, so you’re protected.

Verified Returns

Verified returns

If the buyer returns your item, the authenticators inspect it before sending it back to you.

No more costs

No cost to you

eBay covers all costs of the authentication process for a limited time.

Authentic
without a doubt

nike shoe

Authentic
without a doubt

Multi-point inspection
Authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, and more.

Authenticity Guarantee tag
Once a pair is verified as authentic, the sneakers receive a unique NFC-enabled tag that provides detailed information about the pair’s authenticity.

What is Authenticity Guarantee?

eBay’s Authenticity Guarantee is designed to protect sellers and to allow buyers to shop with confidence. Our expert authenticators physically inspect all eligible items before they are shipped to buyers, as well as all returns prior to sending them back to sellers.

At this time, sneakers in new and pre-owned condition that sell for $100 CAD or more in the following brands are eligible for Authenticity Guarantee: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy and MCM. Check your listings for the Authenticity Guarantee blue check mark badge to see if your listings are eligible. See below for more information on item eligibility.

How does Authenticity Guarantee work?

The Authenticity Guarantee blue check mark badge is applied to the listings of all eligible items. When an eligible item is purchased, it automatically ships to our team of qualified, professional authenticators. The authenticator thoroughly inspects the item before shipping it to the buyer.

Will I be charged a fee for Authenticity Guarantee?

No. For a limited time, eBay covers the cost of Authenticity Guarantee authentication as well as fast and secure shipping from our authentication centre to the buyer.

What happens after eBay’s authentication centre receives the sneaker?

After eBay’s expert authenticators receive the sneakers, they will confirm the item, packaging and accessories are consistent with the listing title, description, and images. They will then perform a multi-point physical authentication inspection. Finally, an eBay Authenticity Guarantee tag will be attached and programmed with the unique details of the sneakers.

What items are eligible for Authenticity Guarantee?

Check your listings for the Authenticity Guarantee blue check mark badge to see if your listings are eligible. At this time, sneakers in new and pre-owned condition that sell for $100 CAD or more in the following brands are eligible for Authenticity Guarantee: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy and MCM. Listings sold as a “lot” with multiple pairs of sneakers and items specified as “Customized” are not eligible for authentication at the moment. Items located in Canada and purchased by a buyer in Canada must be listed and purchased on eBay.ca to be eligible for eBay’s Authenticity Guarantee. Items located in Canada and purchased by a buyer in the United States must be listed and purchased on either eBay.ca or on eBay.com to be eligible for eBay’s Authenticity Guarantee. Please ensure the United States are not excluded from your ship-to countries in your shipping preferences for items listed on eBay.ca, and that you have selected ‘No Returns’ in your returns policies. Items located in Canada and listed on eBay.com will also need to have an international shipping service defined for Canada to be eligible for eBay’s Authenticity Guarantee.

Are my orders shipping to the US or internationally eligible for Authenticity Guarantee?

Yes. As of November 10, 2021, items located in Canada and purchased by a buyer in the United States that are listed and purchased on either eBay.ca or on eBay.com may be eligible for eBay’s Authenticity Guarantee. Please ensure the United States are not excluded from your ship-to countries in your shipping preferences for items listed on eBay.ca, and that you have selected ‘No Returns’ in your returns policies. Items located in Canada and listed on eBay.com will also need to have an international shipping service defined for Canada to be eligible for eBay’s Authenticity Guarantee. Please see above for more information on eBay’s Authenticity Guarantee eligibility criteria. Please check back for updates on inventory located in the US that is listed on ebay.ca.

I list on ebay.ca, yet my inventory is in the US. Is my inventory eligible for Authenticity Guarantee?

No. As of November 10, 2021, items located in Canada and purchased by a buyer in the United States that are listed and purchased on either eBay.ca or on eBay.com may be eligible for eBay’s Authenticity Guarantee. Please ensure the United States are not excluded from your ship-to countries in your shipping preferences for items listed on eBay.ca, and that you have selected ‘No Returns’ in your returns policies. Items located in Canada and listed on eBay.com will also need to have an international shipping service defined for Canada to be eligible for eBay’s Authenticity Guarantee. Please see above for more information on eBay’s Authenticity Guarantee eligibility criteria. Please check back for updates on inventory located in the US that is listed on ebay.ca.

Are pre-owned sneakers eligible for eBay’s Authenticity Guarantee?

Pre-Owned Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy and MCM sneakers over $100 CAD are now eligible for Authenticity Guarantee.

I already sell on eBay, how can I prepare for eBay’s Authenticity Guarantee?

In order to properly protect you and the buyer, our authentication process will be more stringent about how items are described, and the item condition selected. You should review your items listed in sneakers categories and double check that you have accurately described and depicted the item, including photos of any defects or cosmetic imperfections of the sneaker, the box and accessories.

How do I know if my listing is eligible for eBay’s Authenticity Guarantee?

Make sure you accurately describe and photograph your item and follow steps 1-3.

  1. Meet the eligibility requirements
  2. Select the appropriate Item Condition when you list your sneakers for sale

    “New with box” A brand-new, unused, and unworn item in the original packaging (such as the original box). If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed included.

    “New without box” A brand-new, unused, and unworn item that is not in original packaging or may be missing original packaging materials (such as the original box). For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category.

    “New with defects” A brand-new, unused item. Possible imperfections range from color variations to scuffs, cuts or nicks, that occasionally occur during the manufacturing or delivery process. This also includes natural yellowing due to age. The item may be missing the original packaging materials or accessories (such as original box or laces). New factory seconds and/or new samples may fall into this category. Ensure all defects are photographed and noted in the description.

    “Pre-Owned” An item that has been used, worn or showing signs of wear to the outsole, insole and/or lining of the shoe. The item may be missing the original packaging materials or accessories (such as original box or laces). Ensure all wear is captured in the photos and noted in the description.

  3. Accurately describe your item in detail and take as many photographs as needed. Ensure that you capture any defects including tears in the box and any anomalies on the shoe, etc. If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed to be included. Accurate documentation & photographs will ensure your item can flow through the authentication process smoothly.

How can I confirm my item qualified for Authenticity Guarantee?

A blue check mark with “Authenticity Guarantee” will automatically appear on your item’s listing page. Upon making a sale, you can also check your order details in the Orders tab in Seller Hub or in the sold items section of the Selling tab in My eBay. If eligible, you will receive a confirmation email indicating your item was sold with Authenticity Guarantee.

What if I list my sneaker for $100 CAD and accept a Best Offer below $100 CAD. Will it be eligible for Authenticity Guarantee?

Yes. Your item will be eligible for Authenticity Guarantee and sent to our expert authenticators for inspection. Items with a Buy It Now price of $100 CAD or more, exclusive of tax and shipping, with either auction format or Best Offer are also eligible.

How do you determine Authenticity Guarantee eligibility for auction-style listings?

All auction-style listings that sell for over $100 CAD, exclusive of tax and shipping, are eligible for Authenticity Guarantee, regardless of the starting price.

Is eBay’s Authenticity Guarantee offered to residents of Quebec?

No. At this time, eBay’s Authenticity Guarantee is not available on items listed on cafr.ebay.ca.

Who is conducting the authentication?

eBay has acquired Sneaker Con, one of the leading industry experts in sneaker authentication, whose services and capabilities have been thoroughly vetted to ensure the highest standard of service to eBay users.

What happens if my item does not successfully pass the authentication criteria?

Your item may be returned to you if it does not pass our authentication checks, or if the item condition is not consistent with your photographs and item description. You will not be charged for the cost of shipping the return to you and a refund will be issued to the buyer immediately.

What is the difference between an Authenticity Guarantee order that has been ‘inspected’ and an Authenticity Guarantee order that has been ‘authenticated’?

Miscategorized items and customized sneakers that arrive at eBay’s authentication centre will be noted as ‘inspected’ before being forwarded to the buyer. Only sneakers eligible for Authenticity Guarantee will go through the complete authentication, and upon passing authentication will be marked as ‘authenticated’, before being forwarded to the buyer.

Can I offer combined shipping?

Authenticity Guarantee items will not be eligible for combined shipping promotions since each authenticated item is split into a separate order for processing. Please ship all orders individually.

Can I include extra items in the box when I ship my sneakers?

Any items that don’t come directly from the manufacturer will be removed. This includes third party tags, marketing materials, and any forgotten or prohibited items.

How do I track the status of my item?

You can track the status of your item throughout the process in the Orders tab in Seller Hub or in the sold items section of the Selling tab in My eBay.

What is the estimated delivery time for Authenticity Guarantee items?

Our Sneaker Con authenticators will inspect the item within two business days after they receive it. Following inspection, the item will be shipped to the buyer with fast and secure delivery.

Is signature confirmation required upon delivery?

Signature confirmation is required only for items that are valued at $750 CAD or more.

Why can’t I message the buyer after I sell my shoes?

Messaging capability is turned off at the point of purchase, at which time your buyer will receive all tracking information and notifications through the eBay platform.

What should I do if I need to cancel the order?

If you can’t complete a sale with a buyer, you can cancel the order by locating the sale in the Orders tab in Seller Hub or in the sold items section of the Selling tab in My eBay, and following the cancellation process. The buyer will be notified of the order cancellation immediately. Learn more about cancelling an order here.

What location do I ship my item to once it's sold?

For items located in Canada, eBay will provide you with the address of our authentication centre located in Toronto along with the buyer’s name followed by a unique ID number. This unique ID number is the reference number our authentication centre uses to find the listing details. This information will be auto-populated when using eBay Labels or Shippo to print the shipping label. Be sure to use the exact address eBay provides including this unique ID number, even when manually copying the address at the carrier’s office. Once your shoe is verified and authenticated it will be forwarded on to the buyer’s address at no cost to you.

How do I provide tracking information?

Once you’ve shipped the item, mark the item as shipped and upload the tracking information at the same time in the Orders tab in Seller Hub or in the sold items section of the Selling tab in My eBay. Tracking information will be automatically uploaded if you are using eBay Labels or Shippo to print the shipping label. Providing tracking information ensures your item will be authenticated and that you’ll be covered by seller protections. It also allows buyers to track the progress of their purchase through each step of our authentication process.

Do I have to accept returns with Authenticity Guarantee?

No. Buyers can return an item if the seller accepts returns, as stated in the listing, and the return takes place within the seller’s return window. If the seller does not accept returns or the return is submitted outside the return window, this will be considered final sale and therefore it cannot be returned.

How does the return process work with Authenticity Guarantee?

If you choose to offer returns, when a buyer decides to return, they will be instructed to send it back to the authentication centre. Your return policy determines whether you or the buyer pays for shipping costs back to the authenticator. Within two business days of receiving the item, the authenticator will check to verify that the returned item matches the authenticity and condition in which it was originally sent to the buyer. The eBay Authenticity Guarantee tag must remain attached to the item and untampered to be eligible for a return. If the shoes pass the authenticity and condition inspection, the buyer will be refunded and the item will be returned to you with fast and free, tracked delivery. If the item’s authenticity cannot be verified, sellers will cooperate with removing the item from marketplace circulation.

Why would the authenticator return the sneakers to me?

Your item may be returned to you if it does not pass our authentication checks, or if the item condition is not consistent with your photographs and item description. You will not be charged for the cost of shipping the return and a refund will be issued to the buyer immediately. If the item’s authenticity cannot be verified, you will cooperate with removing the item from marketplace circulation.

What will happen if my item is damaged or lost while in the possession of the authenticator?

In the unlikely event your item is lost or damaged while in the possession of our expert authenticators, eBay will cover such loss or damage of the item.

What will happen if my item is damaged or lost in transit when the authenticator ships it to the buyer?

In the unlikely event your item is lost or damaged, please notify eBay Customer Support.

What automated protections does eBay have for sellers?

We have automated protections for sellers who send their item to the authentication centre within their stated handling time. Once the item is inspected and has been forwarded to your buyer, you are fully protected against any negative or neutral feedback, the Item Not Received cases will be removed from your Service Metrics dashboard before your next evaluation cycle. Should an Item Not Received case be closed and a refund issued to your buyer, you will not be responsible for that refund as long as eBay has tracking confirming delivery to the authentication centre which can be found in the Orders tab in Seller Hub or in the sold items section of the Selling tab in My eBay.

eBay’s Authenticity Guarantee for Sneakers ("Authenticity Guarantee” or “Authenticity Guarantee for Sneakers") makes item inspection and authentication mandatory for certain items sold on eBay.com and eBay.ca. eBay’s Authenticity Guarantee Terms and Conditions ("Terms") apply to eBay’s Authenticity Guarantee for Sneakers and Eligible Items detailed below and sold or purchased on eBay.com and eBay.ca, and set out the terms on which eBay offers you access to and use of eBay’s Authenticity Guarantee for Sneakers.

  1. Applicability of eBay User Agreement.

    The eBay.ca User Agreement, eBay's User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, "eBay's Policies") apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay's Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay's Policies will control.

  2. Applicability of eBay’s Money Back Guarantee.

    For authenticated items, eBay Money Back Guarantee only covers items that satisfy each of the following 3 requirements: 1) item is returned within the seller’s return window; 2) items satisfy the eBay Money Back Guarantee eligibility requirements; and 3) items are not received or they arrive damaged. Learn more about eBay Money Back Guarantee.

  3. Description of eBay’s Authenticity Guarantee.

    After the purchase of an Eligible Item (description in Section 6(a) below) on eBay.com or eBay.ca, the item is shipped to our authentication team to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by the authenticator, it is properly packaged and securely shipped to the buyer. If the item's authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller and a refund is issued.

  4. Description of the eBay Authenticity Guarantee.

    The Services are provided by eBay’s authenticator team for Eligible items purchased within Canada or the United States and delivered to Canada. The Authenticators will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.

    Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalog or for any other purpose, at eBay’s exclusive discretion.

    By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authenticators to perform the third-party inspection and authentication. More information about the Authentication may be found here.

  5. Authenticity Guarantee Fees.

    eBay’s Authenticity Guarantee is provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.ca or eBay.com; however, eBay reserves the right to institute, alter or amend fees or costs associated with its Authenticity Guarantee at any time, at eBay’s sole discretion.

  6. Eligibility
    1. Item Eligibility.

      Only select listings on eBay.ca and eBay.com are eligible for eBay’s Authenticity Guarantee. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.

      Only items from select sellers are eligible at the current time, though eBay’s Authenticity Guarantee will rapidly expand to include more sellers in sneakers. Check listings for the “Authenticity Guarantee” blue check mark badge to see if Eligible Items from a particular seller are included at this time.

      Eligible Items in the Athletic Shoes categories must satisfy the following conditions:

      • Brands: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy and MCM
      • Price: new condition shoes that sell over $100 CAD or $100 USD and pre-owned that sell over $100 CAD or $150 USD, exclusive of tax and shipping
      • Condition: New and Pre-Owned
      • Category: Men’s Athletic Shoes, Women’s Athletic Shoes

      The following items are not eligible for Authenticity Guarantee:

      • Items not bearing the Authenticity Guarantee badge
      • Sneakers listed in categories not named above
      • Miscategorized items, e.g. other types of shoes listed in eligible categories
      • Modified sneakers
      • Signed sneakers
      • Items purchased using an offline payment method
      • Listings that offer local pickup
      • Items shipped to P.O. Boxes
      • Items shipped to or from unincorporated territories (incl. Puerto Rico and the US Virgin Islands)
      • Items listed by sellers who are not activated on eBay managed payments

      Ineligible items will not be authenticated.

    2. Country Eligibility.

      eBay’s Authenticity Guarantee is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for eBay’s Authenticity Guarantee at any time, in its sole discretion, with or without notice. The countries currently eligible may be found here. eBay’s Authenticity Guarantee is not available to residents of Quebec.

  7. Party Roles
    1. Your Role as Seller.

      By listing an Eligible Item for sale on the eBay platform, you authorize its inspection by eBay’s Authenticators subsequent to its purchase.

      Upon purchase, you are required to ship the Eligible Item, with appropriate insurance coverage, to a facility located within Canada, as directed by eBay. Items must be sent to the facility individually unless part of a multi-item order. The cost of shipping to eBay’s authentication facility is not covered by eBay. You acknowledge and agree that if eBay’s Authenticators cannot verify an item’s authenticity, a refund will be issued to the buyer and you shall cooperate with removing the item from marketplace circulation.

    2. Your Role as Buyer.

      By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspection and photographing of the Eligible Item by the eBay authentication team prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to ship the Eligible Item with appropriate insurance coverage to eBay’s Authenticator and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.

    3. Circumvention of Buyer and Seller Requirements.

      If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with eBay’s Authenticity Guarantee.

    4. Impact of Fraud Detection on Buyers and Sellers.

      You acknowledge and agree that if the third party authenticator detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation - neither buyer or seller will receive the item; in addition, eBay will work with the proper authorities as needed.

  8. Data Privacy.

    eBay's collection of personal information in connection with eBay’s Authenticity Guarantee is governed by the User Privacy Notice that applies to your use of the eBay.ca and eBay.com website or, as applicable, another eBay international site. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to its affiliates, service providers, and other third parties (such as shipping carriers and revenue authorities) as necessary to perform the inspection and authentication.

  9. Lost, Damaged, or Items Not Delivered.

    Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay’s Money Back Guarantee, subject to the eBay Money Back Guarantee guidelines.

  10. eBay’s Authenticity Guarantee Updates and Discontinuation.

    eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, eBay’s Authenticity Guarantee, the name of Authenticity Guarantee, any of the services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service providers used to provide any or all of the inspection and authentication under eBay’s Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.

  11. Amendment.

    eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.