eBay Stores

Starting May 2018, eBay.com will add two new eBay Stores subscriptions—a Starter subscription and an Enterprise subscription—to expand our spectrum of eBay Stores subscriptions and provide all sellers with a "best fit" Store subscription option. The introduction of these new Store subscriptions to sellers on eBay.ca will happen later in 2018.

There will be no change to your zero insertion fee allocation on eBay.ca. If you sign up for a Starter Store on eBay.com, your zero insertion fee allocation will be 100 fixed price or auction-style listings per month. You’ll also continue to receive a zero insertion fee allocation of 50 fixed price or auction-style listings per month on eBay.ca.

No. You are not required to sign up for an eBay Store.

If you are subscribed to a Basic Store on eBay.ca, nothing will change for you in May 2018.

If you are subscribed to a Basic Store on eBay.com, starting May 2018, the yearly fee for a Basic Store subscription on eBay.com will change from $19.95/month to $21.95/month. The monthly fee for a Basic Store subscription on eBay.com will change from $24.95/month to $27.95/month. In addition, when you exceed your 250 zero insertion fee allocation in fixed price listings, the insertion fee for each fixed price listing will change from $0.20 to $0.25.

eBay Stores create a central shopping destination where buyers can learn more about you and your merchandise. eBay Store benefits include free listings and discounted final value fees, exclusive marketing and merchandising tools, plus customization features to build a brand that keeps customers coming back.

If you're not sure how long you will keep your Store, you should sign up for a monthly subscription. Cancellation of a monthly Store subscription will not result in an early termination fee (ETF).

If you currently have listings, the only change to your existing listings will be a link to your storefront, which will appear on the View Item page.

If your listings are Good 'Til Cancelled, they will be renewed under the new Store listing fee structure.

Fixed duration and Good 'Til Cancelled listings will remain live and active. However, they will be subject to the non-Store fee structure.

Not at this time. We will notify sellers if a monthly subscription option becomes available for Enterprise Stores.

Starting in May 2018, we will update eBay Stores to provide a new and enhanced shopping experience. Our updated platform is intended to improve search engine optimization, mobile web optimization, better site security, and additional merchandising opportunities.

If your Store hasn’t been updated by the end of May, your Store may use custom pages or contain HTML. These Stores will be migrated on a different timeline.

No. If you don't have custom pages or HTML, we will update your Store automatically. If you do have custom pages or HTML, you may be required to make updates. However, this process will happen later in 2018, and will be communicated in advance.

Your Store subscription fee will not change as a result of these changes.

As a reminder, business and personal contact information, such as email addresses, phone numbers, and links to sites off-eBay, isn’t permitted anywhere on eBay, including Store pages and other member-created content.

If you wish to provide your customer service phone number for post-transaction support, you can use one of eBay's features that make your customer service phone number available when a buyer uses "Contact Seller." You can opt into the feature within "Manage communication with buyers" in your account settings.