eBay Stores

New Starter and Enterprise eBay Stores subscriptions on eBay.com, eBay.com fee updates, and shopping experience enhancements.

What you need to know

  • Two new eBay Stores subscriptions—Starter and Enterprise—will launch on eBay.com, with eBay.ca to follow later in 2018.
  • Fee updates on eBay.com.
  • eBay Stores will be updated to provide a new and enhanced shopping experience, and will improve search engine and mobile optimization.
Overview

New eBay Stores subscriptions

We currently offer three eBay Store subscriptions: Basic, Premium, and Anchor. Starting May 1, 2018, eBay.com will introduce two new eBay Stores subscriptions—Starter and Enterprise—with the new subscriptions to be introduced on eBay.ca later in 2018. The expanded spectrum of Store subscriptions will provide you with a Store subscription option that meets your specific business needs and goals.

Starter Store subscription

If you list more than 50 items each month, the new Starter Store subscription on eBay.com will give you the tools you need to grow your business.

Starter Store subscription information

Enterprise Store subscription

The Enterprise Store subscription will provide high-volume sellers with an upgrade option and additional benefits.

Enterprise Store subscription information

Enterprise Store subscribers will also be able to purchase additional zero insertion fee listings in add-on bundles if they intend to list more than 100,000 items per month.

Enterprise Store subscription information

*Purchased bundles must be used within the calendar month.

Subscription fee updates on eBay.com

Starting May 2018, the yearly fee for a Basic Store subscription on eBay.com will change from $19.95/month to $21.95/month. The monthly fee for a Basic Store subscription on eBay.com will change from $24.95/month to $27.95/month.

Starting May 2018, insertion fees will increase for non-Store sellers and Basic Store subscribers on eBay.com when you exceed your zero insertion fee allocation:

  • Non-Store. When you exceed your 50 zero insertion fee allocation, the insertion fee will change from $0.30 to $0.35
  • Starter Store. When you exceed your 100 zero insertion fee allocation, the insertion fee per listing will be $0.30
  • Basic Store. When you exceed your 250 zero insertion fee allocation in fixed price listings, the insertion fee for each fixed price listing will change from $0.20 to $0.25

There is no change to Premium and Anchor Store subscriptions on eBay.com, and no change for any Store subscription level on eBay.ca. When the new Store subscriptions are introduced on eBay.ca later in 2018, there may be an associated fee update at that time. We’ll share more information once details are finalized.

eBay Stores subscriptions

eBay Stores subscriptions

Learn more about eBay Stores subscriptions and their benefits.

FAQs

New eBay Stores subscriptions FAQs

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Overview

New eBay Stores shopping experience

Starting in May 2018, we will begin updating eBay Stores globally to provide a new shopping experience. The newly-designed experience is intended to improve search engine optimization (SEO), enhance the mobile web experience, and provide new merchandising opportunities for eBay Stores subscribers. The new experience will also be active content-free and HTTPS-ready.

Key benefits

  • Optimized mobile web experience.
  • Enhanced SEO and traffic benefits.
  • Showcases more relevant products for buyers.
  • Provides the highest security standard.

The new eBay Stores design will look similar to eBay’s home page and other category pages, and will be integrated into the core eBay shopping experience.

Showcase your items for buyers

The new Store design will provide you with an opportunity to showcase your items in new customizable modules. You'll be able to reorder the modules to your liking and add custom imagery, such as for a retail moment or sale event. Below is an example of the new Stores shopping experience. These new customizable modules will follow the launch later in the year.

eBay Stores desktop shopping experience

Optimized experience

The new Store design is optimized for display on mobile devices such as mobile phones and tablets. It does not contain any active content, and is fully secure and HTTPS-compliant. Below is an example of the new eBay Stores shopping experience in mobile web.

eBay Stores mobile shopping experience

New eBay Stores experience update schedule

The majority of sellers' Stores will be updated automatically starting in May 2018. If you have custom pages or a fully custom storefront, you will be able to move to the new experience at the same time, or we will move your Store at a later date.

As a result of these enhancements, in May 2018, the URL for your Store will change. Currently, Store URLs have the following format:

https://stores.ebay.ca/StoreName

In May 2018, it will change to:

https://ebay.ca/str/StoreName

When your Store has been made HTTPS-compliant, an ‘s’ will be added to the ‘http’ in your URL, so that your final URL will have the following format:

https://ebay.ca/str/StoreName

See the table below for more information about the new Stores experience update schedule:

Standard Store with no custom content Store with custom pages Store with custom storefront

May 2018

Later in 2018

2019

Sellers who do not have custom pages or a custom storefront will automatically be moved to the new Store experience in May 2018.

Sellers who have custom pages will be moved to the new experience later in the year.

Sellers with fully custom storefronts will be moved to the new Store experience in 2019.

New controls for adding custom content will be available later in 2018.

Sellers may move to the new experience in May by following the steps below. eBay recommends these sellers move to the new experience as soon as possible since these new storefronts are 100% free of active content, comply with HTTPS requirements, deliver improved SEO traffic, and mobile web experience.

Sellers may move to the new experience in May by following the steps below. eBay recommends these sellers move to the new experience as soon as possible since these new storefronts are 100% free of active content, comply with HTTPS requirements, deliver improved SEO traffic, and mobile web experience.

These sellers will still be able to manage their storefront content using the tools they currently use. A new tool will be coming later in 2018.

These storefronts will be moved to the new experience in 2019.

FAQs

New eBay Stores shopping experience FAQs

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  • Why is eBay making this change?

    Starting in May 2018, we will update eBay Stores to provide a new and enhanced shopping experience. Our updated platform is intended to improve search engine optimization, mobile web optimization, better site security, and additional merchandising opportunities.

  • What should I do if my eBay Store doesn't change by the end of May?

    If your Store hasn’t been updated by the end of May, your Store may use custom pages or contain HTML. These Stores will be migrated on a different timeline.

  • Do I have to do anything to update my eBay Store?

    No. If you don't have custom pages or HTML, we will update your Store automatically. If you do have custom pages or HTML, you may be required to make updates. However, this process will happen later in 2018, and will be communicated in advance.

  • Will my eBay Store subscription fee change?

    Your Store subscription fee will not change as a result of these changes.

  • Can I update my Store to include contact information to resolve customer issues?

    As a reminder, business and personal contact information, such as email addresses, phone numbers, and links to sites off-eBay, isn’t permitted anywhere on eBay, including Store pages and other member-created content.

    If you wish to provide your customer service phone number for post-transaction support, you can use one of eBay's features that make your customer service phone number available when a buyer uses "Contact Seller." You can opt into the feature within "Manage communication with buyers" in your account settings.