Your success as a seller begins when your buyers choose to shop first on eBay. To meet their evolving expectations we are expanding and simplifying product-based shopping so that buyers find your items quickly and easily.
Buyers are searching for products like yours using specific search terms. To make sure they find you fast, tag your listings with the most popular terms that are relevant to your product. To optimize your listings for product-based shopping, simply provide complete and accurate item specifics when you list. Accurate item specifics enable us to monitor which elements are most important to buyers within the product-based shopping experience. As we identify key item specifics that contribute to increased traffic and sales conversion, we will highlight these item specifics in Seller Hub, so check often to optimize your listings.
With this change, you are no longer required to associate your listings with products in the eBay catalogue to realize the benefits of product-based shopping.
- Why is product-based shopping so important?
Product-based shopping helps buyers find your listings quickly and easily.
- Why is eBay no longer requiring that I actively associate my listings with the eBay Catalogue?
We’re making it easier for you to take advantage of the benefits of product-based shopping by no longer requiring you to associate your listings with products in the eBay catalogue when you list. Now, you need only provide complete and accurate item specifics to optimize your listings for product-based shopping.
- Does this change mean that product-based shopping is no longer a priority for eBay?
No. eBay is fully committed to product-based shopping and the many benefits it delivers to both buyers and sellers.
- I recently submitted a product to the eBay catalogue. Will that information still be used?
Yes. Any information you added to the eBay catalogue will continue to be used to support product-based shopping and how buyers engage with products you list in the marketplace.
- What tools and guidance are available to help me optimize item specifics in my listings?
In Seller Hub, you can see which of your listings are missing item specifics. You can also find out what item specifics are required when you attempt to list your items without them. In addition, we are working with third-party tool providers to audit how much visibility they are giving to item specifics and item specific mandates they are building into their tools.
- How will I learn about new item specific requirements in the future?
For the latest information on product-based shopping as well as structured data listing requirements, visit ebay.com/structureddata. We will continue to notify you about changes in the product-based shopping experience in upcoming Seller Updates.