Product-based shopping

What is product-based shopping?

Your success as a seller begins when your buyers choose to shop first on eBay. To meet the evolving expectations of buyers, eBay is transitioning to a product-based shopping experience, where are listings for the same product are grouped together.

Until now, search results on eBay have been overwhelming at times. Combing through dozens of similar listings within eBay's vast inventory has made the shopping experience time-consuming and frustrating—driving buyers away from your merchandise.

By transforming the shopping experience, listings will now be collapsed and grouped by product. This makes it easier for buyers to find the item that best meets their search criteria, and quickly decide which product they want to purchase.

What is the eBay catalogue?

The eBay catalogue is a database of items based on structured product data, designed to help you list your inventory.

By using structured data to associate your products with items in the eBay catalogue, you'll become part of the retail-standard experience that buyers expect. It will also ensure that your listings qualify for features such as product reviews, further highlighting the value of your product.

What am I required to list using the eBay catalogue?

The transition to a product-based shopping experience will happen in phases. During each phase, we'll introduce a set of product lines for which it's necessary that you associate with the eBay catalogue.

Phase 1

As of May 2018, you're required to associate your items with the eBay catalogue for the product lines listed below. If you create a listing for an item in one of these product lines and you do not associate it with a product in the eBay catalogue, you won't be able to complete the listing process, as the new shopping experience will only display listings within these product lines that are associated with a product in the eBay catalogue.


Product line


Echo, Fire Stick


iPad, iPhone, TV


AM Cooling Fan, AM Fan Heater, AM Humidifier, Pure


Chromecast, Home






Premier / Express / 1 / 2 / 3 / 4

Phase 2

Starting in mid-September, 2018, we are expanding the product-based shopping experience to include the categories below. We'll also invite you to contribute your expertise by suggesting edits to the eBay catalogue, to help ensure that product information is accurate, complete, and up-to-date. You'll also have the opportunity to add new products if you have relevant inventory that is not represented.

We encourage you to start updating your listings to comply with these requirements now, so that there is no interruption to your eBay business when catalogue adoption goes into effect in September. Seller Hub and My eBay will flag your existing listings if they need to be updated to comply with the new requirement for these categories.


Cardio Equipment

Cell Phones & Smartphones

Computers/Tablets, Networking Tablets & eBook Readers


Major Appliances

Portable Fans

Programmable Thermostats

Small Kitchen Appliances

Space Heaters

TV, Video and Home Audio: Internet & Media Streamers


Voice-Enabled Smart Assistants

How buyers will see your products

Buyers shopping in the new product-based environment will find what they are looking for faster. That's because products that are most searched for will benefit from a collapsed search result. Since results will be organized by product, buyers will be able to make faster buying decisions.

Item page in the product-based shopping experience

Over the next few years, we'll expand the eBay catalogue in phases to eventually cover all products. You'll still be able to add any items that are not represented in the catalogue—such as unique, handmade, or vintage items.

Associating your listings with the eBay catalogue

  • Using eBay tools

    New listing

    1. Enter a title, MPN, or GTIN
    2. Review the details of the matching products
    3. Choose Select for the product that best matches the item you're selling
    4. Tick the checkbox to pre-fill the listing with information from the eBay catalogue
    5. Select the item's condition and provide more details in the item description

    Existing listing

    1. Log in to your eBay account
    2. Search using the Item ID you'd like to revise
    3. Make sure your item doesn't feature multiple SKUs or variations
    4. Select Find a product to the right of your listing title
    5. Enter a title, MPN, or GTIN
    6. Review the details of the matching products
    7. Choose Select for the product that best matches the item you're selling
  • Using File Exchange

    File Exchange uses product code fields to associate an eBay catalogue listing with the item you're listing. To ensure that your items qualify for the new product-based shopping experience, use the Product:ePID header and the number that best represents your inventory.

    You may also want to use the product details fields to define which catalogue attributes are included with your listing. The product details fields are:

    • Product:IncludePrefilledItemInformation
    • Product:UseStockPhotoURLAsGallery
    • Product:IncludeStockPhotoURL

    For more information on formatting and header prerequisites, review the File Exchange Advanced Instructions.

  • Using the Merchant Integration Platform
    1. Open/Create the MIP flat file
    2. Add a column with a designated ePID and provide the number that represents your item in the eBay catalogue
    3. Upload the flat file to associate your items with the eBay catalogue
  • Using Turbo Lister
    1. Select the appropriate category. For example, DVDs & Movies > DVD, HD DVD & Blu-ray
    2. Under Details, search using a keyword or the product's assigned identifiers (UPC/EAN/ISBN) to return a list of product matches
    3. Select the product and choose Next to enter, review, and provide additional item specifics
    4. Once the item specifics are selected, select Done to save the product details
  • Using the API

    When using an API, follow these instructions to adopt the eBay catalogue by assigning an ePID to your items.

  • Using third party providers

    Contact your third party provider to find out more about associating your listings with an eBay catalogue entry.

Associating your multiple variation listings with the eBay catalogue

  • Using eBay tools
    1. Under the Variations section of the listing details, select Edit
    2. On the variations page, scroll down to the Variation Combinations section
    3. Under the UPC column, select the designated drop-down box and enter the UPC/EAN/ISBN
    4. Select Save and Close, or Save and Preview
  • Using File Exchange

    See the product code fields in the File Exchange Advanced Instructions document.

  • Using the Merchant Integration Platform
    1. Open/Create the MIP flat file
    2. For product lines included in the list above, for each variation line item, provide the manufacturer-issued GTIN in the designated column for UPC, EAN, or ISBN
    3. Upload the flat file to apply GTINs to each of your variations
  • Using Turbo Lister
    1. Under Variations, select Edit to modify details
    2. In the Item specifics section, under UPC, provide the GTIN (UPC, EAN, ISBN) that was assigned by the manufacturer
    3. When finished, select Done to return to the item review page
  • Using the API

    Learn how to edit variation field descriptions to add GTINs to your listings.

  • Using third party providers

    Contact your third party provider to find out more about assigning GTINs to your variations.

Associating your bundles or lots with the eBay catalogue

  • Manufacturer bundle

    Manufacturer bundles that are sold in a single package usually have a dedicated Universal Product Code number or International Standard Book number associated with them, which should be readily available in the eBay catalogue.

  • Seller-created bundle with a clear primary product

    For seller-created bundles with a clear primary product, such as a camera bundled with accessories like a case, memory card, or tripod, select the primary product from the eBay catalogue as the product for your listing. In the above example, the camera would be the product selected from the catalogue.

  • Seller-created bundle with no clear primary product

    For seller-created bundles with no clear primary product where all items included are related, such as a perfume gift set that includes five different bottles of perfume, choose what you believe to be the most popular or in-demand product in the bundle, and select it from the eBay catalogue. Make this the main product in your listing, and check the Bundle checkbox.

  • Seller-created bundle with no primary product or relationship between products

    For seller-created bundles with no clear primary product and no relationship between the products in the bundle, such as mystery boxes, don't list these item as a bundle. Instead, list each item in a separate listing.

  • Lot of a single-pack product

    When listing a lot of a single-pack product, such as a set of 4 car tires, select the product from the catalogue, then fill out the Lot Size field with the correct value. In the above example, the value would be 4.

  • Lot of a multi-pack product

    When listing a lot of a multi-pack product, such as a lot of 75 12-packs of AA batteries, choose the appropriate product for the multi-pack from the catalogue, then fill out the Lot Size field with the correct value. For the above example, you'd choose the 12-pack of batteries from the catalogue, then enter 75 as the Lot Size.

Product-Based Shopping FAQ

Read frequently asked questions about the product-based shopping experience on eBay.

Learn More