Your success as a seller begins when your buyers choose to shop first on eBay. To meet the evolving expectations of buyers, eBay is transforming the shopping experience to be product-based, where all listings for the same product are grouped together.

Until now, search results on eBay have overwhelmed buyers. Combing through the dozens of similar listings within eBay's vast inventory has made the shopping experience time consuming and frustrating—driving buyers away from your merchandise.

By transforming the shopping experience to be product-based, listings will now be collapsed and grouped by product. A product-based shopping experience will make it easier for buyers to find the merchandise that meets their search criteria, and quickly decide which products they want to purchase.

Listing with structure

The primary objective of an eBay listing is to provide information that helps a buyer discover and understand the item you are selling. To create an effective listing, it is important that you leverage universally recognized product identifiers such as brand, manufacturer part number, and Global Trade Item Numbers (GTIN), including Universal Product Code (UPC), International Standard Book Number (ISBN), and European Article Number (EAN). The product identifiers will allow buyers to find your items and complete their purchase decisions.

Selecting the right attributes

In addition to the product identifiers, or in instances when identifiers are not available, make sure you leverage standardized attributes commonly associated with your item. By adding attributes, you will make it easier for buyers to find your item and improve your chances for conversion.

The eBay Catalogue

The eBay catalogue is a database of structured product information. By associating your products with the eBay catalogue in these categories, your listings will gain access to product identifiers—key to optimizing your search performance. Your listings will also qualify for product-based shopping, an industry retail-standard experience that buyers have come to expect when they shop online.

Associating your listings with the catalogue also ensures that your listings qualify for other programs that further highlight the value of the items you are selling.

Screenshot of a product page

Listing requirements

If you're selling in the categories below, you will need to associate your listings with the eBay catalogue to ensure maximum visibility within the product-based shopping experience. Non-compliant listings are highlighted in My eBay and in Seller Hub, on the Overview tab.

    How buyers will see products

    Buyers shopping in the new product-based environment will find what they are looking for faster. By listing with the catalogue, products that are heavily searched for will benefit from a collapsed search result. Items that are unique or vintage will remain unique in search results and the catalogue.

    Since search results will be organized by product, buyers will be able to make quicker purchasing decisions. The image below shows this idea visually:

    Visual representation of compressed product categories

    Slowly, over the next few years, we will expand the eBay catalogue in phases to eventually cover all products. You will still be able to add any items that are not represented in the catalogue yet—like unique, handmade, and vintage items.

    We will invite you to provide your expertise and contribute a product update to the catalogue as you see fit to help ensure that all products in the catalogue have accurate, up-to-date information.

    How to select a product when you list

    • Using eBay tools

      New listing

      1. Enter a title, MPN, or GTIN
      2. Review the details of the matching products
      3. Choose Select for the product that best matches the item you're selling
      4. Tick the checkbox to pre-fill the listing with information from the eBay catalogue
      5. Select the item's condition and provide more details in the item description

      Existing listing

      1. Log in to your eBay account
      2. Search using the Item ID you'd like to revise
      3. Make sure your item doesn't feature multiple SKUs or variations
      4. Select Find a product to the right of your listing title
      5. Enter a title, MPN, or GTIN
      6. Review the details of the matching products
      7. Choose Select for the product that best matches the item you're selling
    • Using File Exchange

      File Exchange uses product code fields to associate an eBay catalogue listing with the item you're listing. To ensure that your items qualify for the new product-based shopping experience, use the Product:ePID header and the number that best represents your inventory.

      You may also want to use the product details fields to define which catalogue attributes are included with your listing. The product details fields are:

      • Product:IncludePrefilledItemInformation
      • Product:UseStockPhotoURLAsGallery
      • Product:IncludeStockPhotoURL

      For more information on formatting and header prerequisites, review the File Exchange Advanced Instructions.

    • Using the Merchant Integration Platform
      1. Open/Create the MIP flat file
      2. Add a column with a designated ePID and provide the number that represents your item in the eBay catalogue
      3. Upload the flat file to associate your items with the eBay catalogue
    • Using Turbo Lister
      1. Select the appropriate category. For example, DVDs & Movies > DVD, HD DVD & Blu-ray
      2. Under Details, search using a keyword or the product's assigned identifiers (UPC/EAN/ISBN) to return a list of product matches
      3. Select the product and choose Next to enter, review, and provide additional item specifics
      4. Once the item specifics are selected, select Done to save the product details
    • Using the API

      When using an API, follow these instructions to adopt the eBay catalogue by assigning an ePID to your items.

    • Using third party providers

      Contact your third party provider to find out more about associating your listings with an eBay catalogue entry.

    Creating and updating products in the eBay catalogue

    Using eBay tools to create a product

    1. Log in to your eBay account.
    2. Select Sell in the upper right-hand corner of the page.
    3. Enter a Title, Manufacturer Part Number, or Global Trade Item Number (Universal Product Code, International Standard Book Number, or European Article Number).
    4. If the item you are looking to list is not shown among the products featured, scroll to the bottom of the page and select the Create a new product button.

    5. Example of a product in the catalogue

    6. Fill out the Create a new product form with the requested identifiers and any images that you might have.
    7. When you are done, select the Submit button at the bottom of the page.
    8. Product information updates typically become visible in the catalogue within 24 hours. Not all submissions will be published. You can check the status of your submission in Seller Hub.

    Using eBay tools to update product information

    1. As part of the listing process, when you have selected the product that matches the item you are selling, select the Show more link near the top of the page to review the product information attached to your listing.
    2. If the listed information is inaccurate or outdated, select the Update product information button to submit any edits that need to be made.

    3. Example of Update product information button
    4. When you have provided the necessary information, select the Submit button.
    5. You can follow the status of your submission on the Manage Product Submissions page.
    6. At this point, if the updates you submitted aren't critical to the buyer experience, you may choose to complete the listing process before the product changes are added to the catalogue.

    Product-Based Shopping FAQ

    Read frequently asked questions about the product-based shopping experience on eBay.

    Learn More