eBay Seller Tools

Track, manage, and streamline your selling with these powerful tools—many of which are free to use.

eBay seller tools

Created by eBay, for our sellers

eBay seller tools are tools and programs created by eBay to help sellers list more quickly, gain better insights, and sell more items. Along with third-party seller tools, they offer you a wide range of solutions at a variety of reasonable price points to help make selling easier. Read about some of the great eBay-branded tools below to see how they can help you grow your business.

Seller Hub

There's an easy way to build and run your business on eBay: Seller Hub. Ideally suited for professional sellers who may have previously used My eBay, Seller Hub puts all of your listing and marketing tools in one place.

Enjoy a centralized overview of your listings and order activities, as well as detailed sales information and access to marketing and promotional tools.

Promotions Manager

Promotions Manager is a quick and easy tool that enables you to market your merchandise like a pro. Create special offers that encourage buyers to shop more of your items and spend more on each order. Best of all, it's free for Store subscribers.

Already a subscriber? Try Promotions Manager now.

Shoppers search for deals


of shoppers are looking for a deal or promotion.*


of shoppers want free or discounted shipping.*


Sellers new to Promotions Manager can see sales increases of as much as 11%.**

Setting up your promotions


Access Promotions Manager

Find it here, or in the Marketing tab of Seller Hub.


Customize your promotion

Choose the kind you'll offer, select inventory to promote, and follow guidance on customize it to meet your goals.



Set your end dates, then finalize and launch your offer.

Promotions help you

Stand out from the crowd

Using Promotions Manager helps your items stand out in search results, increasing visits to your promotion page and exposing more of your inventory.

Showcase relevant items

When you group related items together, buyers spend more time shopping your items, increasing the likelihood of a purchase.

Attract buyers at the right time

eBay actively promotes various categories during relevant times of the year. Use Promotions Manager to highlight relevant merchandise and convert the extra traffic we send you to more customers.

Promotion examples

Order size discounts

Incentivize buyers to spend more in your Store by setting minimum order size discounts. Some examples:

  • Buy 1, get 1 at 50% off
  • Save 15% when you buy 2 or more items
  • Save $25 when you spend $125 or more

Sales events

Cut prices on any category you choose:

  • Save up to 30% on all laptops
  • Save up to 50% on last season's winter gear

Shipping discounts

Let buyers save on shipping when they buy more:

  • Free shipping on orders over $49
  • Free 2-day shipping on orders over $99

Codeless coupons

Create coupons with unique URLs, then share them with buyers via social media and email:

  • Extra 20% off for friends and family
  • Extra 10% off your next purchase

View our starter guide

Plan your promotional marketing strategy—which offers to use, and when.