Promoted listings

Promoted listings is an advertising service exclusive to items bought and sold on eBay. With promoted listings, you put your best merchandise—new listings, best sellers, and seasonal must-haves—in front of more buyers when they're actively searching and shopping on eBay, increasing item visibility and the likelihood of a sale.

The benefits of promoted listings


Boost item visibility by 30%*
Promoted listings boosts item visibility by 30%*, increasing the likelihood of a sale.


Pay only when your item sells
You're not charged until a buyer clicks on your ad and purchases the item within 30 days.


Monitor your success
Access data to monitor your performance and fine-tune your campaigns to maximize sales.

Get promoted listing credits as a Top Rated seller or Anchor Store subscriber**

If you qualify, simply start using the promoted listings service, and we'll automatically credit the fee.

  • Anchor Store subscribers are eligible to receive a CAD $25 quarterly credit
  • Top Rated sellers (regardless of whether they are a Store subscriber) are eligible to receive a CAD $30 quarterly credit
  • Anchor Store subscribers who are also Top Rated sellers are eligible to receive a CAD $55 quarterly credit

How it works

Quick setup that takes minutes

Choose the listings you want to promote, set your ad rate, and launch your campaigns. Promoted listings require no additional creative or agency effort—your ads are built right from your listings. It's that easy!

You're in control

You determine the fee you're willing to pay to promote—from 1%-100% of your item's final sale price, excluding shipping and taxes. Start, stop, or make changes to your campaigns at any time.

Increased visibility

Ads appear in prominent locations, such as the 4th and 5th spot on the first page of search results and view item pages. Placement is influenced by the ad rate you set and its relevance, among other factors.

Detailed reporting and clear billing

You have easy access to reporting to help you monitor performance and fine-tune your campaigns to maximize sales. And your promoted listings fee appears on your invoice for each item sold—no surprises.




Understanding dashboard metrics

Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:

  • Impressions: The number of times your ads have appeared
  • Clicks: The number of times potential buyers clicked your ads
  • Sold: The number of items sold through promoted listings ads
  • Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
  • Sales: The number of items purchased within 30 days of a click on your ad

Strategies to promote your listings

Select listings that drive results

Consider promoting items that would benefit most from added exposure and traffic. Think bestsellers, new listings, and seasonal must-haves.

Target your campaigns

Holidays, events, and seasons provide great opportunities to market your business and attract motivated buyers. Plan ahead and create inspiring targeted campaigns.

Set a competitive ad rate

Your ad rate is an important factor that influences the chances of your ad appearing. See current ad rate averages to help you determine the rate you want to set.

Test, test, and test again

Keep an eye on your promoted listings dashboard and make adjustments as necessary. Adding more great listings or slightly increasing your ad rate may yield better results.

Watch video tutorials on setting up campaigns

Note: These videos reflect the Promoted Listings experience on and while they should be accurate, some aspects may differ from the experience on

Learn to set up and manage campaigns in bulk

Learn to set up and manage campaigns manually

Make the most of your promoted listings

Getting started with promoted listings

Discover tips, strategies, and best practices to take your marketing to the next level.

Online advertising options

In this guide, you'll learn some of the key considerations of online advertising and discover how to advertise your listings on eBay.

Optimize your promoted listings campaigns

An insider's guide to creating effective promoted listings campaigns.

Promoted Listings FAQ

Read frequently asked questions about promoted listings.

Learn More