Getting started
When listing your item, start by describing what you're selling. You can add photos, select the brand and physical details about the item, choose whether to use the auction or fixed price format, and set a price.
Finally select which shipping options will be available to the buyer, a return policy, and how you want to get paid.
We also recommend that you get to know our rules for sellers, our policies on prohibited and restricted items, and what's allowed and not allowed when listing and completing a sale.
Create a listing - opens in new window or tab
Item specifics
When filling in the specifics about your item, you'll find that some fields are required and some are not, depending on which category you're selling in.
Item specifics may include brand, size, type, color, style, or other relevant information about the item you're selling.
We strongly recommend providing as many of these specifics as you can to ensure that your item gets maximum visibility on both eBay and external sites such as Google Shopping.
If your active listings are missing the correct item specifics, you can use the Seller Hub Download/Upload file tool to quickly update them in bulk.
Simply download an excel copy of your active listings, update the necessary fields, and upload the file again.
Product identifiers
Product identifiers are essentially unique codes that can be used to identify a specific product. Most new and refurbished branded items have product identifiers on their packaging.
These identifiers can include brand name, Global Trade Item Number (GTIN)—such as a Universal Purchase Code (UPC) or International Standard Book Number (ISBN)—and Manufacturer Part Number (MPN).
For more information about item specifics and product identifiers, see our Seller Center page - opens in new window or tab.
Our listing tools
Quick listing tool
If you're a casual seller, our quick listing tool - opens in new window or tab provides the core features you need to start selling, and will walk you through the listing process step-by-step.
If you want to see more options in the quick listing tool, such as reserve price, duration and schedule listing, here's how to enable them:
- At the top of the listing form, select Change listing preferences.
- Check the Enable more options box and Save.
- Select More options.
Advanced listing tool
The advanced listing tool, which is available to all Seller Hub users, offers a clean design, improved listing features, and a unified listing experience across desktop and mobile web browsers.
Seller Hub
As your sales on eBay grow, you may want to consider using Seller Hub - opens in new window or tab, a central place for managing your eBay business. It's free, consolidates all our selling tools in one place, and has helpful data and recommendations to help grow your sales.
You can find more information in our article on Seller Hub.
Tip
You can save drafts of your listings to finish later. You’ll find your drafts on the Drafts - opens in new window or tab page in My eBay, or on the Manage Drafts - opens in new window or tab page in Seller Hub. You can save up to 250 drafts through the quick listing tool on eBay.ca and the eBay mobile app, and up to 5,000 through the single and bulk business tools in Seller Hub. Drafts expire 75 days after they were last edited.
Completing your listing
Our guides below have useful information on how to add images and categories, set buyer requirements, make changes to your listing after it's live, and more.