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Grow online with eBay

No fees to list, pay only when you sell. Plus free tools, insights and more.

If you are a smaller, individual seller, please browse our Be the Entrepreneur program.

Get your eBay business up and running

For 25 years, small businesses have helped power eBay’s success. We’re here to help power yours.

We want to help make growing your business online as easy as possible. New eBay business accounts receive a variety of special benefits and discounts, including:

  • No listing fees on up to 200 listings per month. *See details. Pay fees only when you sell.
  • Free access to the eBay Community group, where you can get real-time advice and inspiration from experienced sellers and eBay team members.
  • Powerful selling tools and insights.
  • Access to eBay's 180M+ buyers worldwide.

The Benefits of Selling on eBay

Massive customer base. 182M active buyers use eBay in 190 markets worldwide.

Global reach. 99.9% of Canadian eBay commercial sellers* sell internationally.

Variety of value. While many customers continue to look to eBay to find their second-hand treasures, 79% of items now sold on eBay are new and unused.

*sellers with more than $10,000 USD in sales annually.

eBay's an ally, not a competitor. As a pure marketplace, eBay only succeeds when its sellers succeed. That's why we are committed to supporting and enabling our sellers every step of the way.

No bidding required. 90% of items on eBay are listed at a fixed price, not auction.

Mobile Friendly. The majority of consumers now use their mobile devices to make purchases. eBay's highly-rated app has been downloaded 514 million times.

World-class infrastructure at your fingertips. Whether it's tools to ship globally with ease or customized promotional tools, eBay offers solutions that meet sellers' needs no matter where they are on their business journey.

An offer for businesses just like yours

Register as a new Canadian business seller and you will receive hands-on guidance to get more out of the eBay marketplace and millions of buyers.

Here's our commitment to all new businesses who join the eBay seller community through this offer:

  • Hands-on support to help your online business thrive
  • Access to free webinars, masterminds, and other exclusive seller content
  • $35 coupon for eBay Branded Shipping supplies
  • Powerful selling tools and insights
  • Access to eBay's 180+ million buyers

How to get started

Complete these steps to get your business up and running!

  1. Register your account
  2. Check your inbox
    • Once you are eligible, you will receive a message through MyeBay to begin the process of setting up your online call
  3. Get started
    • Once you have reached out, an eBay representative will contact you within two (2) business days to schedule a hands-on onboarding session
    • In the meantime, use the resources below to get started on your new online business

Onboarding Materials

After registering for an account, the materials below will help you get started online with eBay.

Getting Started

Register an account and username on eBay, set up a payment method to pay fees and to receive payment from buyers. You can read more about Stores here.

Setting Up Shop

Learn the basics with this step-by-step introduction to getting your eBay business up and running.


Create the best listings, from photos, keywords and more: best practices for listing on eBay.

Learn Helpful Shipping Tips

Save time and money with these helpful shipping tips.

Seller Hub

Learn how Seller Hub can help you drive your business. Watch these videos: Part 1 and Part 2.

Onsite Resources

Access further training, and get answers to your questions:

Community Board to network with peers and find tips.

Seller Centre to find articles about key eBay topics.

eBay Help for FAQs.

Learn and grow

Ready to start but need some help? These learning resources will get you going and growing in no time.

Watch these how-to videos for introductions to the eBay selling essentials.

Start your business with
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