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Your online
shop is here.
And free.*

Reconnect with old customers and make new ones. It's on us!

Register as a new business seller by 8/22. See details.

If you are a smaller, individual seller, please browse our Be the Entrepreneur program.

Get your business up and running

Everything you need to make your eBay Store successful.

For 20 years, small businesses have helped power eBay Canada. Now, more than ever, we're here to do our part for the community, and give shoppers a way to show their support without leaving home.

We want to ensure that today's businesses are still here tomorrow, which is why eBay is continuing to invest in small business.


An offer for businesses just like yours

Register as a new Canadian business seller between May 31st, 2020 and August 22nd, 2020 and receive an all-in-one online business solution to get more out of the eBay marketplace and millions of buyers.

Here's our commitment to all new businesses who join the eBay seller community through this offer:


How to activate your offer

Complete these steps to get your business up and running!

  1. Register your account
    • Register for a new business account by selecting 'create a business account' on the registration page on ebay.ca or cafr.ebay.ca.
    • Connect a payment method, like PayPal, to your account. Learn more.
    • Note that you must reside in Canada to be eligible for the promotion.
  2. Redeem your offer
    • Check your My eBay Messages Centre* for the promotional offer. (This might take up to two business days to get to you, but it's coming!)
    • Activate the promotion by clicking the link in your message and you're all set. Your Basic Store subscription, final value fee discount and shipping supplies coupon will be activated within 2-7 business days. Look for a confirmation message in your My eBay Messages Centre*.
  3. Get selling tips & tricks
    • Check out our Onboarding Materials below to help you get started.
    • Follow our eBay for Business Twitter and connect with other knowledgeable sellers or tune into our eBay for Business podcast on the latest selling news.

*Please note, that if you have accepted to receive General Email Promotions on My eBay Notifications preferences, you may also receive emails in addition to the messages within the My eBay Messages Centre.

Onboarding Materials

After registering for an account, the materials below will help you get started online with eBay.

Getting Started

Register an account and username on eBay, set up a payment method to pay fees and to receive payment from buyers. This will allow us to activate your promotional eBay Basic Store subscription. You can read more about Stores here.

Setting Up Shop

Learn the basics with this step-by-step introduction to getting your eBay business up and running.

Listing

Create the best listings, from photos, keywords and more: best practices for listing on eBay.

Learn Helpful Shipping Tips

Save time and money with these helpful shipping tips.

Seller Hub

Learn how Seller Hub can help you drive your business. Watch these videos: Part 1 and Part 2.

Onsite Resources

Access further training, and get answers to your questions:

Community Board to network with peers and find tips.

Seller Centre to find articles about key eBay topics.

eBay Help for FAQs.

The Benefits of Selling on eBay

Massive customer base. 174M active buyers use eBay in 190 markets worldwide.

Global reach. 99.9% of Canadian eBay commercial sellers* sell internationally.

Variety of value. While many customers continue to look to eBay to find their second-hand treasures, 79% of items now sold on eBay are new and unused.

*sellers with more than $10,000 USD in sales annually.

eBay's an ally, not a competitor. As a pure marketplace, eBay only succeeds when its sellers succeed. That's why we are committed to supporting and enabling our sellers every step of the way.

No bidding required. 90% of items on eBay are listed at a fixed price, not auction.

Mobile Friendly. The majority of consumers now use their mobile devices to make purchases. eBay's highly-rated app has been downloaded 514 million times.

World-class infrastructure at your fingertips. Whether it's tools to ship globally with ease or customized promotional tools, eBay offers solutions that meet sellers' needs no matter where they are on their business journey.

TERMS AND CONDITIONS

Please note: This offer is only available to new Canadian business sellers, who have never sold on eBay, who register a new Canadian business account between May 31st, 2020 and August 22nd, 2020 on ebay.ca or cafr.ebay.ca. This offer is not transferable.

This offer is not available to existing sellers with business or consumer accounts created prior to May 31st 2020. Eligible sellers must:

  1. Have a business registered in Canada.
  2. Register a new Canadian business account, set up an automatic payment method, and connect to a registered PayPal account. Newly registered business accounts must pass eBay validation.
  3. Eligible new Canadian business sellers that successfully qualify for the promotion will receive an "Activation Message" in their My eBay Messages Centre* within 1-2 business days with an activation link for a promotional package ("Promotion") of:
    • A free Basic eBay Store Subscription for 90 days;
    • Free final value selling fees (up to 500 sales); and
    • A CAD $35 coupon for eBay branded shipping supplies.
  4. Activate the Promotion through the "Activation Message" in their My eBay Messages Centre* by August 23, 2020 at 11:59:59 ET.
  5. Once the Promotion has been successfully activated, the qualifying Canadian seller will receive a "Confirmation Message" in My eBay Messages Centre* within 2-7 business days. The Promotion will begin on the day the seller receives this "Confirmation Message"

What is the Promotion?

Eligible Canadian sellers ("Sellers") who register as a new Canadian business seller and activate the Promotion will:

  1. Pay no store subscription fee (the "Promotional Subscription Rate") on ebay.ca or cafr.ebay.ca for the first 90 days of their subscription start date ("the Store Subscription Discount"). See the Subscription Fee Table below for discount amounts.
  2. And

  3. Pay no Final Value Fees for the first 500 sold items that were listed on ebay.ca or cafr.ebay.ca and sold during the Promotion Listing Period (the "Final Value Fee Discount"). Fees for optional features (such as reserve price, subtitle, Gallery Plus, listing in 2 categories, etc.) and any applicable PayPal fees will still apply. Please note: Not all features are available in all listing flows.
  4. And

  5. Receive a CAD $35 coupon to be applied to eligible items from the Shipping Supplies Store on ebay.ca or cafr.ebay.ca.

collectively, referred to as the "Promotion".

How do I activate the Promotional Store Subscription Rate?

Sellers who qualify for the Promotion and receive an "Activation Message" in My eBay Messages Centre* must first activate the Promotion by August 23, 2020 at 23:59:59 ET to receive the offer. The promotion will be automatically applied to your seller account on ebay.ca or cafr.ebay.ca within 2-7 business days of activation and will start the day you receive the "Store Confirmation Email" or "Store Confirmation Message" in your My eBay Messages Centre*. Qualifying Sellers must meet the following requirements:

How do I activate the Final Value Fee Discount?

To be eligible for the Promotion, newly registered Canadian business accounts must pass eBay validation. Sellers who are eligible for the Promotion will receive an activation link via "Activation Message" in their My eBay Messages Centre*. Sellers must first activate the Promotion invitation by August 23, 2020 at 23:59:59 ET to receive the offer. The promotion will be automatically applied to your seller account within 2-7 business days and will start the day you receive the "Confirmation Message" in your My eBay Messages Centre*, and will end on August 31, 2020, at 23:59:59 ET (11:59PM plus 59 seconds). Sellers must then create listings on the Canadian eBay sites at www.ebay.ca or cafr.ebay.ca through the Sell Your Item form, eBay Seller Tools, eBay Mobile applications, and most third-party tools.

Please note that the discount may not be shown during the listing process. Instead, the discount will be reflected in the "Seller Account" section in My eBay, under the Account tab, as well as in your next invoice.

How do I get the Shipping Supplies Coupon?

Sellers who are eligible for the Promotion will receive an activation link via "Activation Message" in My eBay Messages Centre*. Sellers must first activate the Promotion invitation by August 23, 2020 at 23:59:59 ET to receive the offer. The coupon will be issued within 2-7 business days after the seller activates the offer and will expire on August 31, 2020 at 23:59:59 ET. Sellers will receive their unique coupon code worth CAD $35 valid on eligible items at the Shipping Supplies Store in their "Confirmation Message" in My eBay Messages Centre*. Any unused difference between the amount of the shipping supplies and the coupon value will be forfeited.

How to redeem your Coupon:

  • Shop for eligible items at the Shipping Supplies Store.
  • Pay for your item before August 31, 2020 at 23:59:59 ET.
  • Enter the Coupon code in the redemption code field.

When is it?

Store Subscription Discount

This Store Subscription Discount will begin on the day you receive your "Store Confirmation Email" or "Store Confirmation Message" in My eBay Messages Centre* and will end 90 days later. Your Basic Store subscription will automatically renew on a monthly basis after the Promotional Subscription Period unless cancelled before the end of the Promotional Subscription Period. The period in which you pay a discounted subscription fee as a result of this Promotion shall be referred to as the "Promotional Subscription Period". See Stores cancellation information for more details about cancelling a subscription.

Final Value Fee Discount

This Final Value Fee Discount sales period starts on the day you receive your "Confirmation Message" in My eBay Messages Centre* and will end on August 31, 2020, at 23:59:59 ET (11:59PM plus 59 seconds) for listings on www.ebay.ca or cafr.ebay.ca (the "Promotion Period"). Note that this discount is for items sold during this period, not listed.

The Promotion is subject to ongoing performance evaluations which may shorten or extend the Promotion Period. eBay reserves the right to remove Sellers from the promotion at any time.

Shipping Supplies Coupon

This coupon is valid starting on the day you receive your "Confirmation Message" in My eBay Messages Centre* and will will end on August 31, 2020 at 23:59:59 ET (the "Promotion Period"). The coupon is valid only for items in the Shipping Supplies Store on eBay.ca and can be used only once.

Stores Cancellation Information

Your store subscription will be deemed to start on the date you receive the Promotion "Store Confirmation Email" or "Store Confirmation Message" in My eBay Messages Centre and will automatically renew after the Promotional Subscription Period of 90 days, and you will be charged the Standard Monthly Subscription fee (below). If you do not want to be charged for your eBay Store subscription in accordance with the store terms after the Promotional Subscription Period, you will need to cancel your subscription by 23:59:59 ET on the last day of your Promotional Subscription Period. If you do want to retain your eBay Store Subscription in accordance with the store terms after the Promotional Subscription Period, you will be charged the standard Monthly Subscription fee (below). To cancel, click on Subscriptions within the account tab of My eBay, then click or Cancel Subscription.

Current eBay Stores Level (before the Promotional Subscription Period) New eBay Stores Level (During the Promotional Subscription Period) Monthly Subscription fee during the Promotional Subscription Period Standard Monthly Subscription fee, after end of the Promotional Subscription Period
Non store Basic $0.00 $24.95

What will I see on my invoice?

Example for Sellers receiving an invoice on the 1st day of the month:

If your promotion starts on April 6, you will see no subscription fee for the Store level selected for April 6-31 on your April invoice. On your May invoice, you will see no subscription fee for May 1 – 31. On your June invoice, you will see no subscription fee for June 1-30. If you do not cancel your subscription prior to July 5 at 23:59:59 PST, you will see no subscription fee for July 1- 5 and standard subscription rate for July 6 to 31.

Summary of Restrictions & Exclusions

  • eBay Store fees, terms, and benefits will still be in effect.
  • This Promotion is only valid for subscriptions in Canada. This Promotion is not available to existing sellers with business or consumer accounts created prior to May 31st, 2020, and this Promotion will not apply to eBay Stores subscriptions that are created after the Promotion Period.
  • Only Sellers whose accounts meet eBay's minimum seller performance standards will remain eligible throughout the Promotional Subscription Period. Please sign in to My eBay and view your Seller Dashboard to verify whether your account is currently meeting the standards. If you have received fewer than five detailed seller ratings from buyers, this information will not appear in My eBay; however, you will receive an email notification if your account falls below the minimum performance standards. Find out more about seller performance standards.

Final Value Fee Discount

  • The following categories are excluded from the Promotion: Heavy Equipment; Commercial Printing Presses; Food Trucks, Trailers & Carts; Coins & Paper Money; Gift Cards & Coupons; Real Estate; Cars & Trucks; Motorcycles; Other Vehicles & Trailers; Boats; Powersports.
  • Only single quantity listings are eligible for this Promotion. Listings, in which multiple items are being sold through the same listing, are not eligible.
  • This Promotion is only valid for listings on the Canadian eBay sites at www.ebay.ca or cafr.ebay.ca.
  • Fees for optional features (such as reserve price, subtitle, Gallery Plus, listing in 2 categories, etc.) and any applicable PayPal fees will still apply. Please note: Not all features are available in all listing flows.
  • The Promotion excludes sales completed prior to activating the Promotion or after the Promotion Period.
  • The Promotion is subject to ongoing performance evaluations which may shorten or extend the Promotion Period. eBay reserves the right to remove Sellers from the promotion at any time.

Shipping Supplies Coupon

  • All other terms and conditions of eBay Shipping Supplies Store apply.
  • The coupon is one time use and is not transferable. Limit of one (1) coupon per eligible Canadian seller.
  • Coupon discount applies to the purchase price (excluding any shipping charges, handling, duties, and taxes) of eligible item(s) at the eBay Shipping Supplies Store on www.ebay.ca or cafr.ebay.ca.
  • Any unused difference between the amount of the shipping supplies and the coupon value will be forfeited. For example, if your total amount of shipping supplies is $20 CAD and your coupon value is $35 CAD, you will forfeit the unused $15 CAD.
  • Coupon is subject to Canadian laws, void where prohibited, not redeemable for cash, has no face value, and cannot be combined with any other coupon. eBay may cancel, amend, or revoke the coupon at any time. Use of automated devices or programs for coupon redemption is prohibited.

*Please note, that if you have accepted to receive General Email Promotions on My eBay Notifications preferences, you may also receive emails in addition to the messages within the My eBay Messages Centre.